Tag Archives: based

#436174 How Selfish Are You? It Matters for ...

Our personalities impact almost everything we do, from the career path we choose to the way we interact with others to how we spend our free time.

But what about the way we drive—could personality be used to predict whether a driver will cut someone off, speed, or, say, zoom through a yellow light instead of braking?

There must be something to the idea that those of us who are more mild-mannered are likely to drive a little differently than the more assertive among us. At least, that’s what a team from MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL) is betting on.

“Working with and around humans means figuring out their intentions to better understand their behavior,” said graduate student Wilko Schwarting, lead author on the paper published this week in Proceedings of the National Academy of Sciences. “People’s tendencies to be collaborative or competitive often spills over into how they behave as drivers. In this paper we sought to understand if this was something we could actually quantify.”

The team is building a model that classifies drivers according to how selfish or selfless they are, then uses that classification to help predict how drivers will behave on the road. Ideally, the system will help improve safety for self-driving cars by integrating a degree of ‘humanity’ into how their software perceives its surroundings; right now, human drivers and their cars are just another object, not much different than a tree or a sign.

But unlike trees and signs, humans have behavioral patterns and motivations. For greater success on roads that are still dominated by us mercurial humans, the CSAIL team believes, driverless cars should take our personalities into account.

How Selfish Are You?
About how important is your own well-being to you vs. the well-being of other people? It’s a hard question to answer without specifying who the other people are; your answer would likely differ if we’re talking about your friends, loved ones, strangers, or people you actively dislike.

In social psychology, social value orientation (SVO) refers to people’s preferences for allocating resources between themselves and others. The two broad categories people can fall into are pro-social (people who are more cooperative, and expect cooperation from others) and pro-self (pretty self-explanatory: “Me first!”).

Based on drivers’ behavior in two different road scenarios—merging and making a left turn—the CSAIL team’s model classified drivers as pro-social or egoistic. Slowing down to let someone merge into your lane in front of you would earn you a pro-social classification, while cutting someone off or not slowing down to allow a left turn would make you egoistic.

On the Road
The system then uses these classifications to model and predict drivers’ behavior. The team demonstrated that using their model, errors in predicting the behavior of other cars were reduced by 25 percent.

In a left-turn simulation, for example, their car would wait when an approaching car had an egoistic driver, but go ahead and make the turn when the other driver was prosocial. Similarly, if a self-driving car is trying to merge into the left lane and it’s identified the drivers in that lane as egoistic, it will assume they won’t slow down to let it in, and will wait to merge behind them. If, on the other hand, the self-driving car knows that the human drivers in the left lane are prosocial, it will attempt to merge between them since they’re likely to let it in.

So how does this all translate to better safety?

It’s essentially a starting point for imbuing driverless cars with some of the abilities and instincts that are innate to humans. If you’re driving down the highway and you see a car swerving outside its lane, you’ll probably distance yourself from that car because you know it’s more likely to cause an accident. Our senses take in information we can immediately interpret and act on, and this includes predictions about what might happen based on observations of what just happened. Our observations can clue us in to a driver’s personality (the swerver must be careless) or simply to the circumstances of a given moment (the swerver was texting).

But right now, self-driving cars assume all human drivers behave the same way, and they have no mechanism for incorporating observations about behavioral differences between drivers into their decisions.

“Creating more human-like behavior in autonomous vehicles (AVs) is fundamental for the safety of passengers and surrounding vehicles, since behaving in a predictable manner enables humans to understand and appropriately respond to the AV’s actions,” said Schwarting.

Though it may feel a bit unsettling to think of an algorithm lumping you into a category and driving accordingly around you, maybe it’s less unsettling than thinking of self-driving cars as pre-programmed, oblivious robots unable to adapt to different driving styles.

The team’s next step is to apply their model to pedestrians, bikes, and other agents frequently found in driving environments. They also plan to look into other robotic systems acting among people, like household robots, and integrating social value orientation into their algorithms.

Image Credit: Image by Free-Photos from Pixabay Continue reading

Posted in Human Robots

#436167 Is it Time for Tech to Stop Moving Fast ...

On Monday, I attended the 2019 Fall Conference of Stanford’s Institute for Human Centered Artificial Intelligence (HAI). That same night I watched the Season 6 opener for the HBO TV show Silicon Valley. And the debates featured in both surrounded the responsibility of tech companies for the societal effects of the technologies they produce. The two events have jumbled together in my mind, perhaps because I was in a bit of a brain fog, thanks to the nasty combination of a head cold and the smoke that descended on Silicon Valley from the northern California wildfires. But perhaps that mixture turned out to be a good thing.

What is clear, in spite of the smoke, is that this issue is something a lot of people are talking about, inside and outside of Silicon Valley (witness the viral video of Rep. Alexandria Ocasio-Cortez (D-NY) grilling Facebook CEO Mark Zuckerberg).

So, to add to that conversation, here’s my HBO Silicon Valley/Stanford HAI conference mashup.

Silicon Valley’s fictional CEO Richard Hendriks, in the opening scene of the episode, tells Congress that Facebook, Google, and Amazon only care about exploiting personal data for profit. He states:

“These companies are kings, and they rule over kingdoms far larger than any nation in history.”

Meanwhile Marietje Schaake, former member of the European Parliament and a fellow at HAI, told the conference audience of 900:

“There is a lot of power in the hands of few actors—Facebook decides who is a news source, Microsoft will run the defense department’s cloud…. I believe we need a deeper debate about which tasks need to stay in the hands of the public.”

Eric Schmidt, former CEO and executive chairman of Google, agreed. He says:

“It is important that we debate now the ethics of what we are doing, and the impact of the technology that we are building.”

Stanford Associate Professor Ge Wang, also speaking at the HAI conference, pointed out:

“‘Doing no harm’ is a vital goal, and it is not easy. But it is different from a proactive goal, to ‘do good.’”

Had Silicon Valley’s Hendricks been there, he would have agreed. He said in the episode:

“Just because it’s successful, doesn’t mean it’s good. Hiroshima was a successful implementation.”

The speakers at the HAI conference discussed the implications of moving fast and breaking things, of putting untested and unregulated technology into the world now that we know that things like public trust and even democracy can be broken.

Google’s Schmidt told the HAI audience:

“I don’t think that everything that is possible should be put into the wild in society, we should answer the question, collectively, how much risk are we willing to take.

And Silicon Valley denizens real and fictional no longer think it’s OK to just say sorry afterwards. Says Schmidt:

“When you ask Facebook about various scandals, how can they still say ‘We are very sorry; we have a lot of learning to do.’ This kind of naiveté stands out of proportion to the power tech companies have. With great power should come great responsibility, or at least modesty.”

Schaake argued:

“We need more guarantees, institutions, and policies than stated good intentions. It’s about more than promises.”

Fictional CEO Hendricks thinks saying sorry is a cop-out as well. In the episode, a developer admits that his app collected user data in spite of Hendricks assuring Congress that his company doesn’t do that:

“You didn’t know at the time,” the developer says. “Don’t beat yourself up about it. But in the future, stop saying it. Or don’t; I don’t care. Maybe it will be like Google saying ‘Don’t be evil,’ or Facebook saying ‘I’m sorry, we’ll do better.’”

Hendricks doesn’t buy it:

“This stops now. I’m the boss, and this is over.”

(Well, he is fictional.)

How can government, the tech world, and the general public address this in a more comprehensive way? Out in the real world, the “what to do” discussion at Stanford HAI surrounded regulation—how much, what kind, and when.

Says the European Parliament’s Schaake:

“An often-heard argument is that government should refrain from regulating tech because [regulation] will stifle innovation. [That argument] implies that innovation is more important than democracy or the rule of law. Our problems don’t stem from over regulation, but under regulation of technologies.”

But when should that regulation happen. Stanford provost emeritus John Etchemendy, speaking from the audience at the HAI conference, said:

“I’ve been an advocate of not trying to regulate before you understand it. Like San Francisco banning of use of facial recognition is not a good example of regulation; there are uses of facial recognition that we should allow. We want regulations that are just right, that prevent the bad things and allow the good things. So we are going to get it wrong either way, if we regulate to soon or hold off, we will get some things wrong.”

Schaake would opt for regulating sooner rather than later. She says that she often hears the argument that it is too early to regulate artificial intelligence—as well as the argument that it is too late to regulate ad-based political advertising, or online privacy. Neither, to her, makes sense. She told the HAI attendees:

“We need more than guarantees than stated good intentions.”

U.S. Chief Technology Officer Michael Kratsios would go with later rather than sooner. (And, yes, the country has a CTO. President Barack Obama created the position in 2009; Kratsios is the fourth to hold the office and the first under President Donald Trump. He was confirmed in August.) Also speaking at the HAI conference, Kratsios argued:

“I don’t think we should be running to regulate anything. We are a leader [in technology] not because we had great regulations, but we have taken a free market approach. We have done great in driving innovation in technologies that are born free, like the Internet. Technologies born in captivity, like autonomous vehicles, lag behind.”

In the fictional world of HBO’s Silicon Valley, startup founder Hendricks has a solution—a technical one of course: the decentralized Internet. He tells Congress:

“The way we win is by creating a new, decentralized Internet, one where the behavior of companies like this will be impossible, forever. Where it is the users, not the kings, who have sovereign control over their data. I will help you build an Internet that is of the people, by the people, and for the people.”

(This is not a fictional concept, though it is a long way from wide use. Also called the decentralized Web, the concept takes the content on today’s Web and fragments it, and then replicates and scatters those fragments to hosts around the world, increasing privacy and reducing the ability of governments to restrict access.)

If neither regulation nor technology comes to make the world safe from the unforeseen effects of new technologies, there is one more hope, according to Schaake: the millennials and subsequent generations.

Tech companies can no longer pursue growth at all costs, not if they want to keep attracting the talent they need, says Schaake. She noted that, “the young generation looks at the environment, at homeless on the streets,” and they expect their companies to tackle those and other issues and make the world a better place. Continue reading

Posted in Human Robots

#436165 Video Friday: DJI’s Mavic Mini Is ...

Video Friday is your weekly selection of awesome robotics videos, collected by your Automaton bloggers. We’ll also be posting a weekly calendar of upcoming robotics events for the next few months; here’s what we have so far (send us your events!):

IROS 2019 – November 4-8, 2019 – Macau
Let us know if you have suggestions for next week, and enjoy today’s videos.

DJI’s new Mavic Mini looks like a pretty great drone for US $400 ($500 for a combo with more accessories): It’s tiny, flies for 30 minutes, and will do what you need as far as pictures and video (although not a whole lot more).

DJI seems to have put a bunch of effort into making the drone 249 grams, 1 gram under what’s required for FAA registration. That means you save $5 and a few minutes of your time, but that does not mean you don’t have to follow the FAA’s rules and regulations governing drone use.

[ DJI ]

Don’t panic, but Clearpath and HEBI Robotics have armed the Jackal:

After locking eyes across a crowded room at ICRA 2019, Clearpath Robotics and HEBI Robotics basked in that warm and fuzzy feeling that comes with starting a new and exciting relationship. Over a conference hall coffee, they learned that the two companies have many overlapping interests. The most compelling was the realization that customers across a variety of industries are hunting for an elusive true love of their own – a robust but compact robotic platform combined with a long reach manipulator for remote inspection tasks.

After ICRA concluded, Arron Griffiths, Application Engineer at Clearpath, and Matthew Tesch, Software Engineer at HEBI, kept in touch and decided there had been enough magic in the air to warrant further exploration. A couple of months later, Matthew arrived at Clearpath to formally introduce the HEBI’s X-Series Arm to Clearpath’s Jackal UGV. It was love.

[ Clearpath ]

Thanks Dave!

I’m really not a fan of the people-carrying drones, but heavy lift cargo drones seem like a more okay idea.

Volocopter, the pioneer in Urban Air Mobility, presented the demonstrator of its VoloDrone. This marks Volocopters expansion into the logistics, agriculture, infrastructure and public services industry. The VoloDrone is an unmanned, fully electric, heavy-lift utility drone capable of carrying a payload of 200 kg (440 lbs) up to 40 km (25 miles). With a standardized payload attachment, VoloDrone can serve a great variety of purposes from transporting boxes, to liquids, to equipment and beyond. It can be remotely piloted or flown in automated mode on pre-set routes.

[ Volocopter ]

JAY is a mobile service robot that projects a display on the floor and plays sound with its speaker. By playing sounds and videos, it provides visual and audio entertainment in various places such as exhibition halls, airports, hotels, department stores and more.

[ Rainbow Robotics ]

The DARPA Subterranean Challenge Virtual Tunnel Circuit concluded this week—it was the same idea as the physical challenge that took place in August, just with a lot less IRL dirt.

The awards ceremony and team presentations are in this next video, and we’ll have more on this once we get back from IROS.

[ DARPA SubT ]

NASA is sending a mobile robot to the south pole of the Moon to get a close-up view of the location and concentration of water ice in the region and for the first time ever, actually sample the water ice at the same pole where the first woman and next man will land in 2024 under the Artemis program.

About the size of a golf cart, the Volatiles Investigating Polar Exploration Rover, or VIPER, will roam several miles, using its four science instruments — including a 1-meter drill — to sample various soil environments. Planned for delivery in December 2022, VIPER will collect about 100 days of data that will be used to inform development of the first global water resource maps of the Moon.

[ NASA ]

Happy Halloween from HEBI Robotics!

[ HEBI ]

Happy Halloween from Soft Robotics!

[ Soft Robotics ]

Halloween must be really, really confusing for autonomous cars.

[ Waymo ]

Once a year at Halloween, hardworking JPL engineers put their skills to the test in a highly competitive pumpkin carving contest. The result: A pumpkin gently landed on the Moon, its retrorockets smoldering, while across the room a Nemo-inspired pumpkin explored the sub-surface ocean of Jupiter moon Europa. Suffice to say that when the scientists and engineers at NASA’s Jet Propulsion Laboratory compete in a pumpkin-carving contest, the solar system’s the limit. Take a look at some of the masterpieces from 2019.

Now in its ninth year, the contest gives teams only one hour to carve and decorate their pumpkin though they can prepare non-pumpkin materials – like backgrounds, sound effects and motorized parts – ahead of time.

[ JPL ]

The online autonomous navigation and semantic mapping experiment presented [below] is conducted with the Cassie Blue bipedal robot at the University of Michigan. The sensors attached to the robot include an IMU, a 32-beam LiDAR and an RGB-D camera. The whole online process runs in real-time on a Jetson Xavier and a laptop with an i7 processor.

[ BPL ]

Misty II is now available to anyone who wants one, and she’s on sale for a mere $2900.

[ Misty ]

We leveraged LIDAR-based slam, in conjunction with our specialized relative localization sensor UVDAR to perform a de-centralized, communication-free swarm flight without the units knowing their absolute locations. The swarming and obstacle avoidance control is based on a modified Boids-like algorithm, while the whole swarm is controlled by directing a selected leader unit.

[ MRS ]

The MallARD robot is an autonomous surface vehicle (ASV), designed for the monitoring and inspection of wet storage facilities for example spent fuel pools or wet silos. The MallARD is holonomic, uses a LiDAR for localisation and features a robust trajectory tracking controller.

The University of Manchester’s researcher Dr Keir Groves designed and built the autonomous surface vehicle (ASV) for the challenge which came in the top three of the second round in Nov 2017. The MallARD went on to compete in a final 3rd round where it was deployed in a spent fuel pond at a nuclear power plant in Finland by the IAEA, along with two other entries. The MallARD came second overall, in November 2018.

[ RNE ]

Thanks Jennifer!

I sometimes get the sense that in the robotic grasping and manipulation world, suction cups are kinda seen as cheating at times. But, their nature allows you to do some pretty interesting things.

More clever octopus footage please.

[ CMU ]

A Personal, At-Home Teacher For Playful Learning: From academic topics to child-friendly news bulletins, fun facts and more, Miko 2 is packed with relevant and freshly updated content specially designed by educationists and child-specialists. Your little one won’t even realize they’re learning.

As we point out pretty much every time we post a video like this, keep in mind that you’re seeing a heavily edited version of a hypothetical best case scenario for how this robot can function. And things like “creating a relationship that they can then learn how to form with their peers” is almost certainly overselling things. But at $300 (shipping included), this may be a decent robot as long as your expectations are appropriately calibrated.

[ Miko ]

ICRA 2018 plenary talk by Rodney Brooks: “Robots and People: the Research Challenge.”

[ IEEE RAS ]

ICRA-X 2018 talk by Ron Arkin: “Lethal Autonomous Robots and the Plight of the Noncombatant.”

[ IEEE RAS ]

On the most recent episode of the AI Podcast, Lex Fridman interviews Garry Kasparov.

[ AI Podcast ] Continue reading

Posted in Human Robots

#436151 Natural Language Processing Dates Back ...

This is part one of a six-part series on the history of natural language processing.

We’re in the middle of a boom time for natural language processing (NLP), the field of computer science that focuses on linguistic interactions between humans and machines. Thanks to advances in machine learning over the past decade, we’ve seen vast improvements in speech recognition and machine translation software. Language generators are now good enough to write coherent news articles, and virtual agents like Siri and Alexa are becoming part of our daily lives.

Most trace the origins of this field back to the beginning of the computer age, when Alan Turing, writing in 1950, imagined a smart machine that could interact fluently with a human via typed text on a screen. For this reason, machine-generated language is mostly understood as a digital phenomenon—and a central goal of artificial intelligence (AI) research.

This six-part series will challenge that common understanding of NLP. In fact, attempts to design formal rules and machines that can analyze, process, and generate language go back hundreds of years.

Attempts to design formal rules and machines that can analyze, process, and generate language go back hundreds of years.

While specific technologies have changed over time, the basic idea of treating language as a material that can be artificially manipulated by rule-based systems has been pursued by many people in many cultures and for many different reasons. These historical experiments reveal the promise and perils of attempting to simulate human language in non-human ways—and they hold lessons for today’s practitioners of cutting-edge NLP techniques.

The story begins in medieval Spain. In the late 1200s, a Jewish mystic by the name of Abraham Abulafia sat down at a table in his small house in Barcelona, picked up a quill, dipped it in ink, and began combining the letters of the Hebrew alphabet in strange and seemingly random ways. Aleph with Bet, Bet with Gimmel, Gimmel with Aleph and Bet, and so on.

Abulafia called this practice “the science of the combination of letters.” He wasn’t actually combining letters at random; instead he was carefully following a secret set of rules that he had devised while studying an ancient Kabbalistic text called the Sefer Yetsirah. This book describes how God created “all that is formed and all that is spoken” by combining Hebrew letters according to sacred formulas. In one section, God exhausts all possible two-letter combinations of the 22 Hebrew letters.

By studying the Sefer Yetsirah, Abulafia gained the insight that linguistic symbols can be manipulated with formal rules in order to create new, interesting, insightful sentences. To this end, he spent months generating thousands of combinations of the 22 letters of the Hebrew alphabet and eventually emerged with a series of books that he claimed were endowed with prophetic wisdom.

For Abulafia, generating language according to divine rules offered insight into the sacred and the unknown, or as he put it, allowed him to “grasp things which by human tradition or by thyself thou would not be able to know.”

Combining letters to generate language allows thou to “grasp things which by human tradition or by thyself thou would not be able to know.”
—Abraham Abulafia, mystic

But other Jewish scholars considered this rudimentary language generation a dangerous act that bordered on the profane. The Talmud tells stories of rabbis who, by the magical act of permuting language according to the formulas set out in the Sefer Yetsirah, created artificial creatures called golems. In these tales, rabbis manipulated the letters of the Hebrew alphabet to replicate God’s act of creation, using the sacred formulas to imbue inanimate objects with life.

In some of these myths, the rabbis used this skill for practical reasons, to make animals to eat when hungry or servants to help them with domestic duties. But many of these golem stories end badly. In one particularly well-known fable, Judah Loew ben Bezalel, the 16th century rabbi of Prague, used the sacred practice of letter combinatorics to conjure a golem to protect the Jewish community from antisemitic attacks, only to see the golem turn violently on him instead.

This “science of the combination of letters” was a rudimentary form of natural language processing, as it involved combining letters of the Hebrew alphabet according to specific rules. For Kabbalists, it was a double-edged sword: a way to access new forms of knowledge and wisdom, but also an inherently dangerous practice that could bring about unintended consequences.

This tension reappears throughout the long history of language processing, and still echoes in discussions about the most cutting-edge NLP technology of our digital era.

This is the first installment of a six-part series on the history of natural language processing. Come back next Monday for part two, “In the 17th Century, Leibniz Dreamed of a Machine That Could Calculate Ideas​.”

You can also check out our prior series on the untold history of AI. Continue reading

Posted in Human Robots

#436149 Blue Frog Robotics Answers (Some of) Our ...

In September of 2015, Buddy the social home robot closed its Indiegogo crowdfunding campaign more than 600 percent over its funding goal. A thousand people pledged for a robot originally scheduled to be delivered in December of 2016. But nearly three years later, the future of Buddy is still unclear. Last May, Blue Frog Robotics asked for forgiveness from its backers and announced the launch of an “equity crowdfunding campaign” to try to raise the additional funding necessary to deliver the robot in April of 2020.

By the time the crowdfunding campaign launched in August, the delivery date had slipped again, to September 2020, even as Blue Frog attempted to draw investors by estimating that sales of Buddy would “increase from 2000 robots in 2020 to 20,000 in 2023.” Blue Frog’s most recent communication with backers, in September, mentions a new CTO and a North American office, but does little to reassure backers of Buddy that they’ll ever be receiving their robot.

Backers of the robot are understandably concerned about the future of Buddy, so we sent a series of questions to the founder and CEO of Blue Frog Robotics, Rodolphe Hasselvander.

We’ve edited this interview slightly for clarity, but we should also note that Hasselvander was unable to provide answers to every question. In particular, we asked for some basic information about Blue Frog’s near-term financial plans, on which the entire future of Buddy seems to depend. We’ve left those questions in the interview anyway, along with Hasselvander’s response.

1. At this point, how much additional funding is necessary to deliver Buddy to backers?
2. Assuming funding is successful, when can backers expect to receive Buddy?
3. What happens if the fundraising goal is not met?
4. You estimate that sales of Buddy will increase 10x over three years. What is this estimate based on?

Rodolphe Hasselvander: Regarding the questions 1-4, unfortunately, as we are fundraising in a Regulation D, we do not comment on prospect, customer data, sales forecasts, or figures. Please refer to our press release here to have information about the fundraising.

5. Do you feel that you are currently being transparent enough about this process to satisfy backers?
6. Buddy’s launch date has moved from April 2020 to September 2020 over the last four months. Why should backers remain confident about Buddy’s schedule?

Since the last newsletter, we haven’t changed our communication, the backers will be the first to receive their Buddy, and we plan an official launch in September 2020.

7. What is the goal of My Buddy World?

At Blue Frog, we think that matching a great product with a big market can only happen through continual experimentation, iteration and incorporation of customer feedback. That’s why we created the forum My Buddy World. It has been designed for our Buddy Community to join us, discuss the world’s first emotional robot, and create with us. The objective is to deepen our conversation with Buddy’s fans and users, stay agile in testing our hypothesis and validate our product-market fit. We trust the value of collaboration. Behind Buddy, there is a team of roboticists, engineers, and programmers that are eager to know more about our consumers’ needs and are excited to work with them to create the perfect human/robot experience.

8. How is the current version of Buddy different from the 2015 version that backers pledged for during the successful crowdfunding campaign, in both hardware and software?

We have completely revised some parts of Buddy as well as replaced and/or added more accurate and reliable components to ensure we fully satisfy our customers’ requirements for a mature and high-quality robot from day one. We sourced more innovative components to make sure that Buddy has the most up-to-date technologies such as adding four microphones, a high def thermal matrix, a 3D camera, an 8-megapixel RGB camera, time-of-flight sensors, and touch sensors.
If you want more info, we just posted an article about what is Buddy here.

9. Will the version of Buddy that ships to backers in 2020 do everything that that was shown in the original crowdfunding video?

Concerning the capabilities of Buddy regarding the video published on YouTube, I confirm that Buddy will be able to do everything you can see, like patrol autonomously and secure your home, telepresence, mathematics applications, interactive stories for children, IoT/smart home management, face recognition, alarm clock, reminder, message/photo sharing, music, hands free call, people following, games like hide and seek (and more). In addition, everyone will be able to create their own apps thanks to the “BuddyLab” application.

10. What makes you confident that Buddy will be successful when Jibo, Kuri, and other social robots have not?

Consumer robotics is a new market. Some people think it is a tough one. But we, at Blue Frog Robotics, believe it is a path of learning, understanding, and finding new ways to serve consumers. Here are the five key factors that will make Buddy successful.

1) A market-fit robot

Blue Frog Robotics is a consumer-centric company. We know that a successful business model and a compelling fit to market Buddy must come up from solving consumers’ frustrations and problems in a way that’s new and exciting. We started from there.

By leveraged existing research and syndicated consumer data sets to understand our customers’ needs and aspirations, we get that creating a robot is not about the best tech innovation and features, but always about how well technology becomes a service to one’s basic human needs and assets: convenience, connection, security, fun, self-improvement, and time. To answer to these consumers’ needs and wants, we designed an all-in-one robot with four vital capabilities: intelligence, emotionality, mobility, and customization.

With his multi-purpose brain, he addresses a broad range of needs in modern-day life, from securing homes to carrying out his owners’ daily activities, from helping people with disabilities to educating children, from entertaining to just becoming a robot friend.

Buddy is a disruptive innovative robot that is about to transform the way we live, learn, utilize information, play, and even care about our health.
2) Endless possibilities

One of the major advantages of Buddy is his adaptability. Beyond to be adorable, playful, talkative, and to accompany anyone in their daily life at home whether you are comfortable with technology or not, he offers via his platform applications to engage his owners in a wide range of activities. From fitness to cooking, from health monitoring to education, from games to meditation, the combination of intelligence, sensors, mobility, multi-touch panel opens endless possibilities for consumers and organizations to adapt their Buddy to their own needs.
3) An affordable price

Buddy will be the first robot combining smart, social, and mobile capabilities and a developed platform with a personality to enter the U.S. market at affordable price.

Our competitors are social or assistant robots but rarely both. Competitors differentiate themselves by features: mobile, non-mobile; by shapes: humanoid or not; by skills: social versus smart; targeting a specific domain like entertainment, retail assistant, eldercare, or education for children; and by price. Regarding our six competitors: Moorebot, Elli-Q, and Olly are not mobile; Lynx and Nao are in toy category; Pepper is above $10k targeting B2B market; and finally, Temi can’t be considered an emotional robot.
Buddy remains highly differentiated as an all-in-one, best of his class experience, covering the needs for social interactions and assistance of his owners at each stage of their life at an affordable price.

The price range of Buddy will be between US $1700 and $2000.

4) A winning business model

Buddy’s great business model combines hardware, software, and services, and provides game-changing convenience for consumers, organizations, and developers.

Buddy offers a multi-sided value proposition focused on three vertical markets: direct consumers, corporations (healthcare, education, hospitality), and developers. The model creates engagement and sustained usage and produces stable and diverse cash flow.
5) A Passion for people and technology

From day one, we have always believed in the power of our dream: To bring the services and the fun of an emotional robot in every house, every hospital, in every care house. Each day, we refuse to think that we are stuck or limited; we work hard to make Buddy a reality that will help people all over the world and make them smile.

While we certainly appreciate Hasselvander’s consistent optimism and obvious enthusiasm, we’re obligated to point out that some of our most important questions were not directly answered. We haven’t learned anything that makes us all that much more confident that Blue Frog will be able to successfully deliver Buddy this time. Hasselvander also didn’t address our specific question about whether he feels like Blue Frog’s communication strategy with backers has been adequate, which is particularly relevant considering that over the four months between the last two newsletters, Buddy’s launch date slipped by six months.

At this point, all we can do is hope that the strategy Blue Frog has chosen will be successful. We’ll let you know if as soon as we learn more.

[ Buddy ] Continue reading

Posted in Human Robots