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#436252 After AI, Fashion and Shopping Will ...

AI and broadband are eating retail for breakfast. In the first half of 2019, we’ve seen 19 retailer bankruptcies. And the retail apocalypse is only accelerating.

What’s coming next is astounding. Why drive when you can speak? Revenue from products purchased via voice commands is expected to quadruple from today’s US$2 billion to US$8 billion by 2023.

Virtual reality, augmented reality, and 3D printing are converging with artificial intelligence, drones, and 5G to transform shopping on every dimension. And as a result, shopping is becoming dematerialized, demonetized, democratized, and delocalized… a top-to-bottom transformation of the retail world.

Welcome to Part 1 of our series on the future of retail, a deep-dive into AI and its far-reaching implications.

Let’s dive in.

A Day in the Life of 2029
Welcome to April 21, 2029, a sunny day in Dallas. You’ve got a fundraising luncheon tomorrow, but nothing to wear. The last thing you want to do is spend the day at the mall.

No sweat. Your body image data is still current, as you were scanned only a week ago. Put on your VR headset and have a conversation with your AI. “It’s time to buy a dress for tomorrow’s event” is all you have to say. In a moment, you’re teleported to a virtual clothing store. Zero travel time. No freeway traffic, parking hassles, or angry hordes wielding baby strollers.

Instead, you’ve entered your own personal clothing store. Everything is in your exact size…. And I mean everything. The store has access to nearly every designer and style on the planet. Ask your AI to show you what’s hot in Shanghai, and presto—instant fashion show. Every model strutting down the runway looks exactly like you, only dressed in Shanghai’s latest.

When you’re done selecting an outfit, your AI pays the bill. And as your new clothes are being 3D printed at a warehouse—before speeding your way via drone delivery—a digital version has been added to your personal inventory for use at future virtual events.

The cost? Thanks to an era of no middlemen, less than half of what you pay in stores today. Yet this future is not all that far off…

Digital Assistants
Let’s begin with the basics: the act of turning desire into purchase.

Most of us navigate shopping malls or online marketplaces alone, hoping to stumble across the right item and fit. But if you’re lucky enough to employ a personal assistant, you have the luxury of describing what you want to someone who knows you well enough to buy that exact right thing most of the time.

For most of us who don’t, enter the digital assistant.

Right now, the four horsemen of the retail apocalypse are waging war for our wallets. Amazon’s Alexa, Google’s Now, Apple’s Siri, and Alibaba’s Tmall Genie are going head-to-head in a battle to become the platform du jour for voice-activated, AI-assisted commerce.

For baby boomers who grew up watching Captain Kirk talk to the Enterprise’s computer on Star Trek, digital assistants seem a little like science fiction. But for millennials, it’s just the next logical step in a world that is auto-magical.

And as those millennials enter their consumer prime, revenue from products purchased via voice-driven commands is projected to leap from today’s US$2 billion to US$8 billion by 2023.

We are already seeing a major change in purchasing habits. On average, consumers using Amazon Echo spent more than standard Amazon Prime customers: US$1,700 versus US$1,300.

And as far as an AI fashion advisor goes, those too are here, courtesy of both Alibaba and Amazon. During its annual Singles’ Day (November 11) shopping festival, Alibaba’s FashionAI concept store uses deep learning to make suggestions based on advice from human fashion experts and store inventory, driving a significant portion of the day’s US$25 billion in sales.

Similarly, Amazon’s shopping algorithm makes personalized clothing recommendations based on user preferences and social media behavior.

Customer Service
But AI is disrupting more than just personalized fashion and e-commerce. Its next big break will take place in the customer service arena.

According to a recent Zendesk study, good customer service increases the possibility of a purchase by 42 percent, while bad customer service translates into a 52 percent chance of losing that sale forever. This means more than half of us will stop shopping at a store due to a single disappointing customer service interaction. These are significant financial stakes. They’re also problems perfectly suited for an AI solution.

During the 2018 Google I/O conference, CEO Sundar Pichai demoed the Google Duplex, their next generation digital assistant. Pichai played the audience a series of pre-recorded phone calls made by Google Duplex. The first call made a reservation at a restaurant, the second one booked a haircut appointment, amusing the audience with a long “hmmm” mid-call.

In neither case did the person on the other end of the phone have any idea they were talking to an AI. The system’s success speaks to how seamlessly AI can blend into our retail lives and how convenient it will continue to make them. The same technology Pichai demonstrated that can make phone calls for consumers can also answer phones for retailers—a development that’s unfolding in two different ways:

(1) Customer service coaches: First, for organizations interested in keeping humans involved, there’s Beyond Verbal, a Tel Aviv-based startup that has built an AI customer service coach. Simply by analyzing customer voice intonation, the system can tell whether the person on the phone is about to blow a gasket, is genuinely excited, or anything in between.

Based on research of over 70,000 subjects in more than 30 languages, Beyond Verbal’s app can detect 400 different markers of human moods, attitudes, and personality traits. Already it’s been integrated in call centers to help human sales agents understand and react to customer emotions, making those calls more pleasant, and also more profitable.

For example, by analyzing word choice and vocal style, Beyond Verbal’s system can tell what kind of shopper the person on the line actually is. If they’re an early adopter, the AI alerts the sales agent to offer them the latest and greatest. If they’re more conservative, it suggests items more tried-and-true.

(2) Replacing customer service agents: Second, companies like New Zealand’s Soul Machines are working to replace human customer service agents altogether. Powered by IBM’s Watson, Soul Machines builds lifelike customer service avatars designed for empathy, making them one of many helping to pioneer the field of emotionally intelligent computing.

With their technology, 40 percent of all customer service interactions are now resolved with a high degree of satisfaction, no human intervention needed. And because the system is built using neural nets, it’s continuously learning from every interaction—meaning that percentage will continue to improve.

The number of these interactions continues to grow as well. Software manufacturer Autodesk now includes a Soul Machine avatar named AVA (Autodesk Virtual Assistant) in all of its new offerings. She lives in a small window on the screen, ready to soothe tempers, troubleshoot problems, and forever banish those long tech support hold times.

For Daimler Financial Services, Soul Machines built an avatar named Sarah, who helps customers with arguably three of modernity’s most annoying tasks: financing, leasing, and insuring a car.

This isn’t just about AI—it’s about AI converging with additional exponentials. Add networks and sensors to the story and it raises the scale of disruption, upping the FQ—the frictionless quotient—in our frictionless shopping adventure.

Final Thoughts
AI makes retail cheaper, faster, and more efficient, touching everything from customer service to product delivery. It also redefines the shopping experience, making it frictionless and—once we allow AI to make purchases for us—ultimately invisible.

Prepare for a future in which shopping is dematerialized, demonetized, democratized, and delocalized—otherwise known as “the end of malls.”

Of course, if you wait a few more years, you’ll be able to take an autonomous flying taxi to Westfield’s Destination 2028—so perhaps today’s converging exponentials are not so much spelling the end of malls but rather the beginning of an experience economy far smarter, more immersive, and whimsically imaginative than today’s shopping centers.

Either way, it’s a top-to-bottom transformation of the retail world.

Over the coming blog series, we will continue our discussion of the future of retail. Stay tuned to learn new implications for your business and how to future-proof your company in an age of smart, ultra-efficient, experiential retail.

Want a copy of my next book? If you’ve enjoyed this blogified snippet of The Future is Faster Than You Think, sign up here to be eligible for an early copy and access up to $800 worth of pre-launch giveaways!

Join Me
(1) A360 Executive Mastermind: If you’re an exponentially and abundance-minded entrepreneur who would like coaching directly from me, consider joining my Abundance 360 Mastermind, a highly selective community of 360 CEOs and entrepreneurs who I coach for 3 days every January in Beverly Hills, Ca. Through A360, I provide my members with context and clarity about how converging exponential technologies will transform every industry. I’m committed to running A360 for the course of an ongoing 25-year journey as a “countdown to the Singularity.”

If you’d like to learn more and consider joining our 2020 membership, apply here.

(2) Abundance-Digital Online Community: I’ve also created a Digital/Online community of bold, abundance-minded entrepreneurs called Abundance-Digital. Abundance-Digital is Singularity University’s ‘onramp’ for exponential entrepreneurs — those who want to get involved and play at a higher level. Click here to learn more.

(Both A360 and Abundance-Digital are part of Singularity University — your participation opens you to a global community.)

This article originally appeared on diamandis.com. Read the original article here.

Image Credit: Image by Pexels from Pixabay Continue reading

Posted in Human Robots

#436218 An AI Debated Its Own Potential for Good ...

Artificial intelligence is going to overhaul the way we live and work. But will the changes it brings be for the better? As the technology slowly develops (let’s remember that right now, we’re still very much in the narrow AI space and nowhere near an artificial general intelligence), whether it will end up doing us more harm than good is a question at the top of everyone’s mind.

What kind of response might we get if we posed this question to an AI itself?

Last week at the Cambridge Union in England, IBM did just that. Its Project Debater (an AI that narrowly lost a debate to human debating champion Harish Natarajan in February) gave the opening arguments in a debate about the promise and peril of artificial intelligence.

Critical thinking, linking different lines of thought, and anticipating counter-arguments are all valuable debating skills that humans can practice and refine. While these skills are tougher for an AI to get good at since they often require deeper contextual understanding, AI does have a major edge over humans in absorbing and analyzing information. In the February debate, Project Debater used IBM’s cloud computing infrastructure to read hundreds of millions of documents and extract relevant details to construct an argument.

This time around, Debater looked through 1,100 arguments for or against AI. The arguments were submitted to IBM by the public during the week prior to the debate, through a website set up for that purpose. Of the 1,100 submissions, the AI classified 570 as anti-AI, or of the opinion that the technology will bring more harm to humanity than good. 511 arguments were found to be pro-AI, and the rest were irrelevant to the topic at hand.

Debater grouped the arguments into five themes; the technology’s ability to take over dangerous or monotonous jobs was a pro-AI theme, and on the flip side was its potential to perpetuate the biases of its creators. “AI companies still have too little expertise on how to properly assess datasets and filter out bias,” the tall black box that houses Project Debater said. “AI will take human bias and will fixate it for generations.”
After Project Debater kicked off the debate by giving opening arguments for both sides, two teams of people took over, elaborating on its points and coming up with their own counter-arguments.

In the end, an audience poll voted in favor of the pro-AI side, but just barely; 51.2 percent of voters felt convinced that AI can help us more than it can hurt us.

The software’s natural language processing was able to identify racist, obscene, or otherwise inappropriate comments and weed them out as being irrelevant to the debate. But it also repeated the same arguments multiple times, and mixed up a statement about bias as being pro-AI rather than anti-AI.

IBM has been working on Project Debater for over six years, and though it aims to iron out small glitches like these, the system’s goal isn’t to ultimately outwit and defeat humans. On the contrary, the AI is meant to support our decision-making by taking in and processing huge amounts of information in a nuanced way, more quickly than we ever could.

IBM engineer Noam Slonim envisions Project Debater’s tech being used, for example, by a government seeking citizens’ feedback about a new policy. “This technology can help to establish an interesting and effective communication channel between the decision maker and the people that are going to be impacted by the decision,” he said.

As for the question of whether AI will do more good or harm, perhaps Sylvie Delacroix put it best. A professor of law and ethics at the University of Birmingham who argued on the pro-AI side of the debate, she pointed out that the impact AI will have depends on the way we design it, saying “AI is only as good as the data it has been fed.”

She’s right; rather than asking what sort of impact AI will have on humanity, we should start by asking what sort of impact we want it to have. The people working on AI—not AIs themselves—are ultimately responsible for how much good or harm will be done.

Image Credit: IBM Project Debater at Cambridge Union Society, photo courtesy of IBM Research Continue reading

Posted in Human Robots

#436200 AI and the Future of Work: The Economic ...

This week at MIT, academics and industry officials compared notes, studies, and predictions about AI and the future of work. During the discussions, an insurance company executive shared details about one AI program that rolled out at his firm earlier this year. A chatbot the company introduced, the executive said, now handles 150,000 calls per month.

Later in the day, a panelist—David Fanning, founder of PBS’s Frontline—remarked that this statistic is emblematic of broader fears he saw when reporting a new Frontline documentary about AI. “People are scared,” Fanning said of the public’s AI anxiety.

Fanning was part of a daylong symposium about AI’s economic consequences—good, bad, and otherwise—convened by MIT’s Task Force on the Work of the Future.

“Dig into every industry, and you’ll find AI changing the nature of work,” said Daniela Rus, director of MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL). She cited recent McKinsey research that found 45 percent of the work people are paid to do today can be automated with currently available technologies. Those activities, McKinsey found, represent some US $2 trillion in wages.

However, the threat of automation—whether by AI or other technologies—isn’t as new as technologists on America’s coasts seem to believe, said panelist Fred Goff, CEO of Jobcase, Inc.

“If you live in Detroit or Toledo, where I come from, technology has been displacing jobs for the last half-century,” Goff said. “I don’t think that most people in this country have the increased anxiety that the coasts do, because they’ve been living this.”

Goff added that the challenge AI poses for the workforce is not, as he put it, “getting coal miners to code.” Rather, he said, as AI automates some jobs, it will also open opportunities for “reskilling” that may have nothing to do with AI or automation. He touted trade schools—teaching skills like welding, plumbing, and electrical work—and certification programs for sales industry software packages like Salesforce.

On the other hand, a documentarian who reported another recent program on AI—Krishna Andavolu, senior correspondent for Vice Media—said “reskilling” may not be an easy answer.

“People in rooms like this … don’t realize that a lot of people don’t want to work that much,” Andavolu said. “They’re not driven by passion for their career, they’re driven by passion for life. We’re telling a lot of these workers that they need to reskill. But to a lot of people that sounds like, ‘I’ve got to work twice as hard for what I have now.’ That sounds scary. We underestimate that at our peril.”

Part of the problem with “reskilling,” Andavolu said, is that some high-growth industries involve caregiving for seniors and in medical facilities—roles which are traditionally considered “feminized” careers. Destigmatizing these jobs, and increasing the pay to match the salaries of displaced jobs like long-haul truck drivers, is another challenge.

Daron Acemoglu, MIT Institute Professor of Economics, faulted the comparably slim funding of academic research into AI.

“There is nothing preordained about the progress of technology,” he said. Computers, the Internet, antibiotics, and sensors all grew out of government and academic research programs. What he called the “blue-sky thinking” of non-corporate AI research can also develop applications that are not purely focused on maximizing profits.

American companies, Acemoglu said, get tax breaks for capital R&D—but not for developing new technologies for their employees. “We turn around and [tell companies], ‘Use your technologies to empower workers,’” he said. “But why should they do that? Hiring workers is expensive in many ways. And we’re subsidizing capital.”

Said Sarita Gupta, director of the Ford Foundation’s Future of Work(ers) Program, “Low and middle income workers have for over 30 years been experiencing stagnant and declining pay, shrinking benefits, and less power on the job. Now technology is brilliant at enabling scale. But the question we sit with is—how do we make sure that we’re not scaling these longstanding problems?”

Andrew McAfee, co-director of MIT’s Initiative on the Digital Economy, said AI may not reduce the number of jobs available in the workplace today. But the quality of those jobs is another story. He cited the Dutch economist Jan Tinbergen who decades ago said that “Inequality is a race between technology and education.”

McAfee said, ultimately, the time to solve the economic problems AI poses for workers in the United States is when the U.S. economy is doing well—like right now.

“We do have the wind at our backs,” said Elisabeth Reynolds, executive director of MIT’s Task Force on the Work of the Future.

“We have some breathing room right now,” McAfee agreed. “Economic growth has been pretty good. Unemployment is pretty low. Interest rates are very, very low. We might not have that war chest in the future.” Continue reading

Posted in Human Robots

#436190 What Is the Uncanny Valley?

Have you ever encountered a lifelike humanoid robot or a realistic computer-generated face that seem a bit off or unsettling, though you can’t quite explain why?

Take for instance AVA, one of the “digital humans” created by New Zealand tech startup Soul Machines as an on-screen avatar for Autodesk. Watching a lifelike digital being such as AVA can be both fascinating and disconcerting. AVA expresses empathy through her demeanor and movements: slightly raised brows, a tilt of the head, a nod.

By meticulously rendering every lash and line in its avatars, Soul Machines aimed to create a digital human that is virtually undistinguishable from a real one. But to many, rather than looking natural, AVA actually looks creepy. There’s something about it being almost human but not quite that can make people uneasy.

Like AVA, many other ultra-realistic avatars, androids, and animated characters appear stuck in a disturbing in-between world: They are so lifelike and yet they are not “right.” This void of strangeness is known as the uncanny valley.

Uncanny Valley: Definition and History
The uncanny valley is a concept first introduced in the 1970s by Masahiro Mori, then a professor at the Tokyo Institute of Technology. The term describes Mori’s observation that as robots appear more humanlike, they become more appealing—but only up to a certain point. Upon reaching the uncanny valley, our affinity descends into a feeling of strangeness, a sense of unease, and a tendency to be scared or freaked out.

Image: Masahiro Mori

The uncanny valley as depicted in Masahiro Mori’s original graph: As a robot’s human likeness [horizontal axis] increases, our affinity towards the robot [vertical axis] increases too, but only up to a certain point. For some lifelike robots, our response to them plunges, and they appear repulsive or creepy. That’s the uncanny valley.

In his seminal essay for Japanese journal Energy, Mori wrote:

I have noticed that, in climbing toward the goal of making robots appear human, our affinity for them increases until we come to a valley, which I call the uncanny valley.

Later in the essay, Mori describes the uncanny valley by using an example—the first prosthetic hands:

One might say that the prosthetic hand has achieved a degree of resemblance to the human form, perhaps on a par with false teeth. However, when we realize the hand, which at first site looked real, is in fact artificial, we experience an eerie sensation. For example, we could be startled during a handshake by its limp boneless grip together with its texture and coldness. When this happens, we lose our sense of affinity, and the hand becomes uncanny.

In an interview with IEEE Spectrum, Mori explained how he came up with the idea for the uncanny valley:

“Since I was a child, I have never liked looking at wax figures. They looked somewhat creepy to me. At that time, electronic prosthetic hands were being developed, and they triggered in me the same kind of sensation. These experiences had made me start thinking about robots in general, which led me to write that essay. The uncanny valley was my intuition. It was one of my ideas.”

Uncanny Valley Examples
To better illustrate how the uncanny valley works, here are some examples of the phenomenon. Prepare to be freaked out.

1. Telenoid

Photo: Hiroshi Ishiguro/Osaka University/ATR

Taking the top spot in the “creepiest” rankings of IEEE Spectrum’s Robots Guide, Telenoid is a robotic communication device designed by Japanese roboticist Hiroshi Ishiguro. Its bald head, lifeless face, and lack of limbs make it seem more alien than human.

2. Diego-san

Photo: Andrew Oh/Javier Movellan/Calit2

Engineers and roboticists at the University of California San Diego’s Machine Perception Lab developed this robot baby to help parents better communicate with their infants. At 1.2 meters (4 feet) tall and weighing 30 kilograms (66 pounds), Diego-san is a big baby—bigger than an average 1-year-old child.

“Even though the facial expression is sophisticated and intuitive in this infant robot, I still perceive a false smile when I’m expecting the baby to appear happy,” says Angela Tinwell, a senior lecturer at the University of Bolton in the U.K. and author of The Uncanny Valley in Games and Animation. “This, along with a lack of detail in the eyes and forehead, can make the baby appear vacant and creepy, so I would want to avoid those ‘dead eyes’ rather than interacting with Diego-san.”

​3. Geminoid HI

Photo: Osaka University/ATR/Kokoro

Another one of Ishiguro’s creations, Geminoid HI is his android replica. He even took hair from his own scalp to put onto his robot twin. Ishiguro says he created Geminoid HI to better understand what it means to be human.

4. Sophia

Photo: Mikhail Tereshchenko/TASS/Getty Images

Designed by David Hanson of Hanson Robotics, Sophia is one of the most famous humanoid robots. Like Soul Machines’ AVA, Sophia displays a range of emotional expressions and is equipped with natural language processing capabilities.

5. Anthropomorphized felines

The uncanny valley doesn’t only happen with robots that adopt a human form. The 2019 live-action versions of the animated film The Lion King and the musical Cats brought the uncanny valley to the forefront of pop culture. To some fans, the photorealistic computer animations of talking lions and singing cats that mimic human movements were just creepy.

Are you feeling that eerie sensation yet?

Uncanny Valley: Science or Pseudoscience?
Despite our continued fascination with the uncanny valley, its validity as a scientific concept is highly debated. The uncanny valley wasn’t actually proposed as a scientific concept, yet has often been criticized in that light.

Mori himself said in his IEEE Spectrum interview that he didn’t explore the concept from a rigorous scientific perspective but as more of a guideline for robot designers:

Pointing out the existence of the uncanny valley was more of a piece of advice from me to people who design robots rather than a scientific statement.

Karl MacDorman, an associate professor of human-computer interaction at Indiana University who has long studied the uncanny valley, interprets the classic graph not as expressing Mori’s theory but as a heuristic for learning the concept and organizing observations.

“I believe his theory is instead expressed by his examples, which show that a mismatch in the human likeness of appearance and touch or appearance and motion can elicit a feeling of eeriness,” MacDorman says. “In my own experiments, I have consistently reproduced this effect within and across sense modalities. For example, a mismatch in the human realism of the features of a face heightens eeriness; a robot with a human voice or a human with a robotic voice is eerie.”

How to Avoid the Uncanny Valley
Unless you intend to create creepy characters or evoke a feeling of unease, you can follow certain design principles to avoid the uncanny valley. “The effect can be reduced by not creating robots or computer-animated characters that combine features on different sides of a boundary—for example, human and nonhuman, living and nonliving, or real and artificial,” MacDorman says.

To make a robot or avatar more realistic and move it beyond the valley, Tinwell says to ensure that a character’s facial expressions match its emotive tones of speech, and that its body movements are responsive and reflect its hypothetical emotional state. Special attention must also be paid to facial elements such as the forehead, eyes, and mouth, which depict the complexities of emotion and thought. “The mouth must be modeled and animated correctly so the character doesn’t appear aggressive or portray a ‘false smile’ when they should be genuinely happy,” she says.

For Christoph Bartneck, an associate professor at the University of Canterbury in New Zealand, the goal is not to avoid the uncanny valley, but to avoid bad character animations or behaviors, stressing the importance of matching the appearance of a robot with its ability. “We’re trained to spot even the slightest divergence from ‘normal’ human movements or behavior,” he says. “Hence, we often fail in creating highly realistic, humanlike characters.”

But he warns that the uncanny valley appears to be more of an uncanny cliff. “We find the likability to increase and then crash once robots become humanlike,” he says. “But we have never observed them ever coming out of the valley. You fall off and that’s it.” Continue reading

Posted in Human Robots

#436188 The Blogger Behind “AI ...

Sure, artificial intelligence is transforming the world’s societies and economies—but can an AI come up with plausible ideas for a Halloween costume?

Janelle Shane has been asking such probing questions since she started her AI Weirdness blog in 2016. She specializes in training neural networks (which underpin most of today’s machine learning techniques) on quirky data sets such as compilations of knitting instructions, ice cream flavors, and names of paint colors. Then she asks the neural net to generate its own contributions to these categories—and hilarity ensues. AI is not likely to disrupt the paint industry with names like “Ronching Blue,” “Dorkwood,” and “Turdly.”

Shane’s antics have a serious purpose. She aims to illustrate the serious limitations of today’s AI, and to counteract the prevailing narrative that describes AI as well on its way to superintelligence and complete human domination. “The danger of AI is not that it’s too smart,” Shane writes in her new book, “but that it’s not smart enough.”

The book, which came out on Tuesday, is called You Look Like a Thing and I Love You. It takes its odd title from a list of AI-generated pick-up lines, all of which would at least get a person’s attention if shouted, preferably by a robot, in a crowded bar. Shane’s book is shot through with her trademark absurdist humor, but it also contains real explanations of machine learning concepts and techniques. It’s a painless way to take AI 101.

She spoke with IEEE Spectrum about the perils of placing too much trust in AI systems, the strange AI phenomenon of “giraffing,” and her next potential Halloween costume.

Janelle Shane on . . .

The un-delicious origin of her blog
“The narrower the problem, the smarter the AI will seem”
Why overestimating AI is dangerous
Giraffing!
Machine and human creativity

The un-delicious origin of her blog IEEE Spectrum: You studied electrical engineering as an undergrad, then got a master’s degree in physics. How did that lead to you becoming the comedian of AI?
Janelle Shane: I’ve been interested in machine learning since freshman year of college. During orientation at Michigan State, a professor who worked on evolutionary algorithms gave a talk about his work. It was full of the most interesting anecdotes–some of which I’ve used in my book. He told an anecdote about people setting up a machine learning algorithm to do lens design, and the algorithm did end up designing an optical system that works… except one of the lenses was 50 feet thick, because they didn’t specify that it couldn’t do that.
I started working in his lab on optics, doing ultra-short laser pulse work. I ended up doing a lot more optics than machine learning, but I always found it interesting. One day I came across a list of recipes that someone had generated using a neural net, and I thought it was hilarious and remembered why I thought machine learning was so cool. That was in 2016, ages ago in machine learning land.
Spectrum: So you decided to “establish weirdness as your goal” for your blog. What was the first weird experiment that you blogged about?
Shane: It was generating cookbook recipes. The neural net came up with ingredients like: “Take ¼ pounds of bones or fresh bread.” That recipe started out: “Brown the salmon in oil, add creamed meat to the mixture.” It was making mistakes that showed the thing had no memory at all.
Spectrum: You say in the book that you can learn a lot about AI by giving it a task and watching it flail. What do you learn?
Shane: One thing you learn is how much it relies on surface appearances rather than deep understanding. With the recipes, for example: It got the structure of title, category, ingredients, instructions, yield at the end. But when you look more closely, it has instructions like “Fold the water and roll it into cubes.” So clearly this thing does not understand water, let alone the other things. It’s recognizing certain phrases that tend to occur, but it doesn’t have a concept that these recipes are describing something real. You start to realize how very narrow the algorithms in this world are. They only know exactly what we tell them in our data set.
BACK TO TOP↑ “The narrower the problem, the smarter the AI will seem” Spectrum: That makes me think of DeepMind’s AlphaGo, which was universally hailed as a triumph for AI. It can play the game of Go better than any human, but it doesn’t know what Go is. It doesn’t know that it’s playing a game.
Shane: It doesn’t know what a human is, or if it’s playing against a human or another program. That’s also a nice illustration of how well these algorithms do when they have a really narrow and well-defined problem.
The narrower the problem, the smarter the AI will seem. If it’s not just doing something repeatedly but instead has to understand something, coherence goes down. For example, take an algorithm that can generate images of objects. If the algorithm is restricted to birds, it could do a recognizable bird. If this same algorithm is asked to generate images of any animal, if its task is that broad, the bird it generates becomes an unrecognizable brown feathered smear against a green background.
Spectrum: That sounds… disturbing.
Shane: It’s disturbing in a weird amusing way. What’s really disturbing is the humans it generates. It hasn’t seen them enough times to have a good representation, so you end up with an amorphous, usually pale-faced thing with way too many orifices. If you asked it to generate an image of a person eating pizza, you’ll have blocks of pizza texture floating around. But if you give that image to an image-recognition algorithm that was trained on that same data set, it will say, “Oh yes, that’s a person eating pizza.”
BACK TO TOP↑ Why overestimating AI is dangerous Spectrum: Do you see it as your role to puncture the AI hype?
Shane: I do see it that way. Not a lot of people are bringing out this side of AI. When I first started posting my results, I’d get people saying, “I don’t understand, this is AI, shouldn’t it be better than this? Why doesn't it understand?” Many of the impressive examples of AI have a really narrow task, or they’ve been set up to hide how little understanding it has. There’s a motivation, especially among people selling products based on AI, to represent the AI as more competent and understanding than it actually is.
Spectrum: If people overestimate the abilities of AI, what risk does that pose?
Shane: I worry when I see people trusting AI with decisions it can’t handle, like hiring decisions or decisions about moderating content. These are really tough tasks for AI to do well on. There are going to be a lot of glitches. I see people saying, “The computer decided this so it must be unbiased, it must be objective.”

“If the algorithm’s task is to replicate human hiring decisions, it’s going to glom onto gender bias and race bias.”
—Janelle Shane, AI Weirdness blogger
That’s another thing I find myself highlighting in the work I’m doing. If the data includes bias, the algorithm will copy that bias. You can’t tell it not to be biased, because it doesn’t understand what bias is. I think that message is an important one for people to understand.
If there’s bias to be found, the algorithm is going to go after it. It’s like, “Thank goodness, finally a signal that’s reliable.” But for a tough problem like: Look at these resumes and decide who’s best for the job. If its task is to replicate human hiring decisions, it’s going to glom onto gender bias and race bias. There’s an example in the book of a hiring algorithm that Amazon was developing that discriminated against women, because the historical data it was trained on had that gender bias.
Spectrum: What are the other downsides of using AI systems that don’t really understand their tasks?
Shane: There is a risk in putting too much trust in AI and not examining its decisions. Another issue is that it can solve the wrong problems, without anyone realizing it. There have been a couple of cases in medicine. For example, there was an algorithm that was trained to recognize things like skin cancer. But instead of recognizing the actual skin condition, it latched onto signals like the markings a surgeon makes on the skin, or a ruler placed there for scale. It was treating those things as a sign of skin cancer. It’s another indication that these algorithms don’t understand what they’re looking at and what the goal really is.
BACK TO TOP↑ Giraffing Spectrum: In your blog, you often have neural nets generate names for things—such as ice cream flavors, paint colors, cats, mushrooms, and types of apples. How do you decide on topics?
Shane: Quite often it’s because someone has written in with an idea or a data set. They’ll say something like, “I’m the MIT librarian and I have a whole list of MIT thesis titles.” That one was delightful. Or they’ll say, “We are a high school robotics team, and we know where there’s a list of robotics team names.” It’s fun to peek into a different world. I have to be careful that I’m not making fun of the naming conventions in the field. But there’s a lot of humor simply in the neural net’s complete failure to understand. Puns in particular—it really struggles with puns.
Spectrum: Your blog is quite absurd, but it strikes me that machine learning is often absurd in itself. Can you explain the concept of giraffing?
Shane: This concept was originally introduced by [internet security expert] Melissa Elliott. She proposed this phrase as a way to describe the algorithms’ tendency to see giraffes way more often than would be likely in the real world. She posted a whole bunch of examples, like a photo of an empty field in which an image-recognition algorithm has confidently reported that there are giraffes. Why does it think giraffes are present so often when they’re actually really rare? Because they’re trained on data sets from online. People tend to say, “Hey look, a giraffe!” And then take a photo and share it. They don’t do that so often when they see an empty field with rocks.
There’s also a chatbot that has a delightful quirk. If you show it some photo and ask it how many giraffes are in the picture, it will always answer with some non zero number. This quirk comes from the way the training data was generated: These were questions asked and answered by humans online. People tended not to ask the question “How many giraffes are there?” when the answer was zero. So you can show it a picture of someone holding a Wii remote. If you ask it how many giraffes are in the picture, it will say two.
BACK TO TOP↑ Machine and human creativity Spectrum: AI can be absurd, and maybe also creative. But you make the point that AI art projects are really human-AI collaborations: Collecting the data set, training the algorithm, and curating the output are all artistic acts on the part of the human. Do you see your work as a human-AI art project?
Shane: Yes, I think there is artistic intent in my work; you could call it literary or visual. It’s not so interesting to just take a pre-trained algorithm that’s been trained on utilitarian data, and tell it to generate a bunch of stuff. Even if the algorithm isn’t one that I’ve trained myself, I think about, what is it doing that’s interesting, what kind of story can I tell around it, and what do I want to show people.

The Halloween costume algorithm “was able to draw on its knowledge of which words are related to suggest things like sexy barnacle.”
—Janelle Shane, AI Weirdness blogger
Spectrum: For the past three years you’ve been getting neural nets to generate ideas for Halloween costumes. As language models have gotten dramatically better over the past three years, are the costume suggestions getting less absurd?
Shane: Yes. Before I would get a lot more nonsense words. This time I got phrases that were related to real things in the data set. I don’t believe the training data had the words Flying Dutchman or barnacle. But it was able to draw on its knowledge of which words are related to suggest things like sexy barnacle and sexy Flying Dutchman.
Spectrum: This year, I saw on Twitter that someone made the gothy giraffe costume happen. Would you ever dress up for Halloween in a costume that the neural net suggested?
Shane: I think that would be fun. But there would be some challenges. I would love to go as the sexy Flying Dutchman. But my ambition may constrict me to do something more like a list of leg parts.
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