Tag Archives: service

#431106 Starting a Robotics Company? Sell a ...

Robot company founders and investors make a case for “Robots as a Service” at HAX demo day Continue reading

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#431058 How to Make Your First Chatbot With the ...

You’re probably wondering what Game of Thrones has to do with chatbots and artificial intelligence. Before I explain this weird connection, I need to warn you that this article may contain some serious spoilers. Continue with your reading only if you are a passionate GoT follower, who watches new episodes immediately after they come out.
Why are chatbots so important anyway?
According to the study “When Will AI Exceed Human Performance?,” researchers believe there is a 50% chance artificial intelligence could take over all human jobs by around the year 2060. This technology has already replaced dozens of customer service and sales positions and helped businesses make substantial savings.
Apart from the obvious business advantages, chatbot creation can be fun. You can create an artificial personality with a strong attitude and a unique set of traits and flaws. It’s like creating a new character for your favorite TV show. That’s why I decided to explain the most important elements of the chatbot creation process by using the TV characters we all know and love (or hate).
Why Game of Thrones?
Game of Thrones is the most popular TV show in the world. More than 10 million viewers watched the seventh season premiere, and you have probably seen internet users fanatically discussing the series’ characters, storyline, and possible endings.
Apart from writing about chatbots, I’m also a GoT fanatic, and I will base this chatbot on one of the characters from my favorite series. But before you find out the name of my bot, you should read a few lines about incredible free tools that allow us to build chatbots without coding.
Are chatbots expensive?
Today, you can create a chatbot even if you don’t know how to code. Most chatbot building platforms offer at least one free plan that allows you to use basic functionalities, create your bot, deploy it to Facebook Messenger, and analyze its performance. Free plans usually allow your bot to talk to a limited number of users.
Why should you personalize your bot?
Every platform will ask you to write a bot’s name before you start designing conversations. You will also be able to add the bot’s photograph and bio. Personalizing your bot is the only way to ensure that you will stick to the same personality and storyline throughout the building process. Users often see chatbots as people, and by giving your bot an identity, you will make sure that it doesn’t sound like it has multiple personality disorder.
I think connecting my chatbot with a GoT character will help readers understand the process of chatbot creation.
And the name of our GoT chatbot is…
…Cersei. She is mean, pragmatic, and fearless and she would do anything to stay on the Iron Throne. Many people would rather hang out with Daenerys or Jon Snow. These characters are honest, noble and good-hearted, which means their actions are often predictable.
Cersei, on the other hand, is the queen of intrigues. As the meanest and the most vengeful character in the series, she has an evil plan for everybody who steps on her toes. While viewers can easily guess where Jon and Daenerys stand, there are dozens of questions they would like to ask Cersei. But before we start talking to our bot, we need to build her personality by using the most basic elements of chatbot interaction.
Choosing the bot’s name on Botsify.
Welcome / Greeting Message
The welcome message is the greeting Cersei says to every commoner who clicks on the ‘start conversation’ button. She is not a welcoming person (ask Sansa), except if you are a banker from Braavos. Her introductory message may sound something like this:
“Dear {{user_full_name}}, My name is Cersei of the House Lannister, the First of Her Name, Queen of the Andals and the First Men, Protector of the Seven Kingdoms. You can ask me questions, and I will answer them. If the question is not worth answering, I will redirect you to Ser Gregor Clegane, who will give you a step-by-step course on how to talk to the Queen of Westeros.”
Creating the welcome message on Chatfuel
Default Message / Answer
In the bot game, users, bots, and their creators often need to learn from failed attempts and mistakes. The default message is the text Cersei will send whenever you ask her a question she doesn’t understand. Knowing Cersei, it would sound something like this:
“Ser Gregor, please escort {{user_full_name}} to the dungeon.”
Creating default message on Botsify
Menu
To avoid calling out the Mountain every time someone asks her a question, Cersei might give you a few (safe) options to choose. The best way to do this is by using a menu function. We can classify the questions people want to ask Cersei in several different categories:

Iron Throne
Relationship with Jaime — OK, this isn’t a “safe option,” get ready to get close and personal with Sir Gregor Clegane.
War plans
Euron Greyjoy

After users choose a menu item, Cersei can give them a default response on the topic or set up a plot that will make their lives miserable. Knowing Cersei, she will probably go for the second option.
Adding chatbot menu on Botsify
Stories / Blocks
This feature allows us to build a longer Cersei-to-user interaction. The structure of stories and blocks is different on every chatbot platform, but most of them use keywords and phrases for finding out the user’s intention.

Keywords — where the bot recognizes a certain keyword within the user’s reply. Users who have chosen the ‘war plans’ option might ask Cersei how is she planning to defeat Daenerys’s dragons. We can add ‘dragon’ and ‘dragons’ as keywords, and connect them with an answer that will sound something like this:

“Dragons are not invulnerable as you may think. Maester Qyburn is developing a weapon that will bring them down for good!”
Adding keywords on Chatfuel
People may also ask her about White Walkers. Do you plan to join Daenerys and Jon Snow in a fight against White Walkers? After we add ‘White Walker’ and ‘White Walkers’ on the keyword list, Cersei will answer:
“White Walkers? Do you think the Queen of Westeros has enough free time to think about creatures from fairy tales and legends?”
Adding Keywords on Botsify

Phrases — are more complex syntaxes that the bot can be trained to recognize. Many people would like to ask Cersei if she’s going to marry Euron Greyjoy after the war ends. We can add ‘Euron’ as a keyword, but then we won’t be sure what answer the user is expecting. Instead, we can use the phrase ‘(Will you) marry Euron Greyjoy (after the war?)’. Just to be sure, we should also add a few alternative phrases like ‘(Do you plan on) marrying Euron Greyjoy (after the war),’ ‘(Will you) end up with Euron Greyjoy (after the war?)’, ‘(Will) Euron Greyjoy be the new King?’ etc. Cersei would probably answer this inquiry in her style:

“Of course not, Euron is a useful idiot. I will use his fleet and send him back to the Iron Islands, where he belongs.”
Adding phrases on Botsify
Forms
We have already asked Cersei several questions, and now she would like to ask us something. She can do so by using the form/user input feature. Most tools allow us to add a question and the criteria for checking the users’ answer. If the user provides us the answer that is compliant to the predefined form (like email address, phone number, or a ZIP code), the bot will identify and extract the answer. If the answer doesn’t fit into the predefined criteria, the bot will notify the user and ask him/her to try again.
If Cersei would ask you a question, she would probably want to know your address so she could send her guards to fill your basement with barrels of wildfire.
Creating forms on Botsify
Templates
If you have problems building your first chatbot, templates can help you create the basic conversation structure. Unfortunately, not all platforms offer this feature for free. Snatchbot currently has the most comprehensive list of free templates. There you can choose a pre-built layout. The template selection ranges from simple FAQ bots to ones created for a specific industry, like banking, airline, healthcare, or e-commerce.
Choosing templates on Snatchbot
Plugins
Most tools also provide plugins that can be used for making the conversations more meaningful. These plugins allow Cersei to send images, audio and video files. She can unleash her creativity and make you suffer by sending you her favorite GoT execution videos.

With the help of integrations, Cersei can talk to you on Facebook Messenger, Telegram, WeChat, Slack, and many other communication apps. She can also sell her fan gear and ask you for donations by integrating in-bot payments from PayPal accounts. Her sales pitch will probably sound something like this:
“Gold wins wars! Would you rather invest your funds in a member of a respected family, who always pays her debts, or in the chaotic war endeavor of a crazy revolutionary, whose strength lies in three flying lizards? If your pockets are full of gold, you are already on my side. Now you can complete your checkout on PayPal.”
Chatbot building is now easier than ever, and even small businesses are starting to use the incredible benefits of artificial intelligence. If you still don’t believe that chatbots can replace customer service representatives, I suggest you try to develop a bot based on your favorite TV show, movie or book character and talk with him/her for a while. This way, you will be able to understand the concept that stands behind this amazing technology and use it to improve your business.
Now I’m off to talk to Cersei. Maybe she will feed me some Season 8 spoilers.
This article was originally published by Chatbots Magazine. Read the original post here.
Image credits for screenshots in post: Branislav Srdanovic
Banner stock media provided by new_vision_studio / Pond5 Continue reading

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#430743 Teaching Machines to Understand, and ...

We humans are swamped with text. It’s not just news and other timely information: Regular people are drowning in legal documents. The problem is so bad we mostly ignore it. Every time a person uses a store’s loyalty rewards card or connects to an online service, his or her activities are governed by the equivalent of hundreds of pages of legalese. Most people pay no attention to these massive documents, often labeled “terms of service,” “user agreement,” or “privacy policy.”
These are just part of a much wider societal problem of information overload. There is so much data stored—exabytes of it, as much stored as has ever been spoken by people in all of human history—that it’s humanly impossible to read and interpret everything. Often, we narrow down our pool of information by choosing particular topics or issues to pay attention to. But it’s important to actually know the meaning and contents of the legal documents that govern how our data is stored and who can see it.
As computer science researchers, we are working on ways artificial intelligence algorithms could digest these massive texts and extract their meaning, presenting it in terms regular people can understand.
Can computers understand text?
Computers store data as 0s and 1s—data that cannot be directly understood by humans. They interpret these data as instructions for displaying text, sound, images, or videos that are meaningful to people. But can computers actually understand the language, not only presenting the words but also their meaning?
One way to find out is to ask computers to summarize their knowledge in ways that people can understand and find useful. It would be best if AI systems could process text quickly enough to help people make decisions as they are needed—for example, when you’re signing up for a new online service and are asked to agree with the site’s privacy policy.
What if a computerized assistant could digest all that legal jargon in a few seconds and highlight key points? Perhaps a user could even tell the automated assistant to pay particular attention to certain issues, like when an email address is shared, or whether search engines can index personal posts. Companies could use this capability, too, to analyze contracts or other lengthy documents.
To do this sort of work, we need to combine a range of AI technologies, including machine learning algorithms that take in large amounts of data and independently identify connections among them; knowledge representation techniques to express and interpret facts and rules about the world; speech recognition systems to convert spoken language to text; and human language comprehension programs that process the text and its context to determine what the user is telling the system to do.
Examining privacy policies
A modern internet-enabled life today more or less requires trusting for-profit companies with private information (like physical and email addresses, credit card numbers and bank account details) and personal data (photos and videos, email messages and location information).
These companies’ cloud-based systems typically keep multiple copies of users’ data as part of backup plans to prevent service outages. That means there are more potential targets—each data center must be securely protected both physically and electronically. Of course, internet companies recognize customers’ concerns and employ security teams to protect users’ data. But the specific and detailed legal obligations they undertake to do that are found in their impenetrable privacy policies. No regular human—and perhaps even no single attorney—can truly understand them.
In our study, we ask computers to summarize the terms and conditions regular users say they agree to when they click “Accept” or “Agree” buttons for online services. We downloaded the publicly available privacy policies of various internet companies, including Amazon AWS, Facebook, Google, HP, Oracle, PayPal, Salesforce, Snapchat, Twitter, and WhatsApp.
Summarizing meaning
Our software examines the text and uses information extraction techniques to identify key information specifying the legal rights, obligations and prohibitions identified in the document. It also uses linguistic analysis to identify whether each rule applies to the service provider, the user or a third-party entity, such as advertisers and marketing companies. Then it presents that information in clear, direct, human-readable statements.
For example, our system identified one aspect of Amazon’s privacy policy as telling a user, “You can choose not to provide certain information, but then you might not be able to take advantage of many of our features.” Another aspect of that policy was described as “We may also collect technical information to help us identify your device for fraud prevention and diagnostic purposes.”

We also found, with the help of the summarizing system, that privacy policies often include rules for third parties—companies that aren’t the service provider or the user—that people might not even know are involved in data storage and retrieval.
The largest number of rules in privacy policies—43 percent—apply to the company providing the service. Just under a quarter of the rules—24 percent—create obligations for users and customers. The rest of the rules govern behavior by third-party services or corporate partners, or could not be categorized by our system.

The next time you click the “I Agree” button, be aware that you may be agreeing to share your data with other hidden companies who will be analyzing it.
We are continuing to improve our ability to succinctly and accurately summarize complex privacy policy documents in ways that people can understand and use to access the risks associated with using a service.

This article was originally published on The Conversation. Read the original article. Continue reading

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#430668 Why Every Leader Needs to Be Obsessed ...

This article is part of a series exploring the skills leaders must learn to make the most of rapid change in an increasingly disruptive world. The first article in the series, “How the Most Successful Leaders Will Thrive in an Exponential World,” broadly outlines four critical leadership skills—futurist, technologist, innovator, and humanitarian—and how they work together.
Today’s post, part five in the series, takes a more detailed look at leaders as technologists. Be sure to check out part two of the series, “How Leaders Dream Boldly to Bring New Futures to Life,” part three of the series, “How All Leaders Can Make the World a Better Place,” and part four of the series, “How Leaders Can Make Innovation Everyone’s Day Job”.
In the 1990s, Tower Records was the place to get new music. Successful and popular, the California chain spread far and wide, and in 1998, they took on $110 million in debt to fund aggressive further expansion. This wasn’t, as it turns out, the best of timing.
The first portable digital music player went on sale the same year. The following year brought Napster, a file sharing service allowing users to freely share music online. By 2000, Napster hosted 20 million users swapping songs. Then in 2001, Apple’s iPod and iTunes arrived, and when the iTunes Music Store opened in 2003, Apple sold over a million songs the first week.
As music was digitized, hard copies began to go out of style, and sales and revenue declined.
Tower first filed for bankruptcy in 2004 and again (for the last time) in 2006. The internet wasn’t the only reason for Tower’s demise. Mismanagement and price competition from electronics retailers like Best Buy also played a part. Still, today, the vast majority of music is purchased or streamed entirely online, and record stores are for the most part a niche market.
The writing was on the wall, but those impacted most had trouble reading it.
Why is it difficult for leaders to see technological change coming and right the ship before it’s too late? Why did Tower go all out on expansion just as the next big thing took the stage?
This is one story of many. Digitization has moved beyond music and entertainment, and now many big retailers operating physical stores are struggling to stay relevant. Meanwhile, the pace of change is accelerating, and new potentially disruptive technologies are on the horizon.
More than ever, leaders need to develop a strong understanding of and perspective on technology. They need to survey new innovations, forecast their pace, gauge the implications, and adopt new tools and strategy to change course as an industry shifts, not after it’s shifted.
Simply, leaders need to adopt the mindset of a technologist. Here’s what that means.
Survey the Landscape
Nurturing curiosity is the first step to understanding technological change. To know how technology might disrupt your industry, you have to know what’s in the pipeline and identify which new inventions are directly or indirectly related to your industry.
Becoming more technologically minded takes discipline and focus as well as unstructured time to explore the non-obvious connections between what is right in front of us and what might be. It requires a commitment to ongoing learning and discovery.
Read outside your industry and comfort zone, not just Fast Company and Wired, but Science and Nature to expand your horizons. Identify experts with the ability to demystify specific technology areas—many have a solid following on Twitter or a frequently cited blog.
But it isn’t all about reading. Consider going where the change is happening too.
Visit one of the technology hubs around the world or a local university research lab in your own back yard. Or bring the innovation to you by building an internal exploration lab stocked with the latest technologies, creating a technology advisory board, hosting an internal innovation challenge, or a local pitch night where aspiring entrepreneurs can share their newest ideas.
You might even ask the crowd by inviting anyone to suggest what innovation is most likely to disrupt your product, service, or sector. And don’t hesitate to engage younger folks—the digital natives all around you—by asking questions about what technology they are using or excited about. Consider going on a field trip with them to see how they use technology in different aspects of their lives. Invite the seasoned executives on your team to explore long-term “reverse mentoring” with someone who can expose them to the latest technology and teach them to use it.
Whatever your strategy, the goal should be to develop a healthy obsession with technology.
By exploring fresh perspectives outside traditional work environments and then giving ourselves permission to see how these new ideas might influence existing products and strategies, we have a chance to be ready for what we’re not ready for—but is likely right around the corner.
Estimate the Pace of Progress
The next step is forecasting when a technology will mature.
One of the most challenging aspects of the changes underway is that in many technology arenas, we are quickly moving from a linear to an exponential pace. It is hard enough to envision what is needed in an industry buffeted by progress that is changing 10% per year, but what happens when technological progress doubles annually? That is another world altogether.
This kind of change can be deceiving. For example, machine learning and big data are finally reaching critical momentum after more than twenty years of being right around the corner. The advances in applications like speech and image recognition that we’ve seen in recent years dwarf what came before and many believe we’ve just begun to understand the implications.
Even as we begin to embrace disruptive change in one technology arena, far more exciting possibilities unfold when we explore how multiple arenas are converging.
Artificial intelligence and big data are great examples. As Hod Lipson, professor of Mechanical Engineering and Data Science at Columbia University and co-author of Driverless: Intelligent Cars and the Road Ahead, says, “AI is the engine, but big data is the fuel. They need each other.”
This convergence paired with an accelerating pace makes for surprising applications.
To keep his research lab agile and open to new uses of advancing technologies, Lipson routinely asks his PhD students, “How might AI disrupt this industry?” to prompt development of applications across a wide spectrum of sectors from healthcare to agriculture to food delivery.
Explore the Consequences
New technology inevitably gives rise to new ethical, social, and moral questions that we have never faced before. Rather than bury our heads in the sand, as leaders we must explore the full range of potential consequences of whatever is underway or still to come.
We can add AI to kids’ toys, like Mattel’s Hello Barbie or use cutting-edge gene editing technology like CRISPR-Cas9 to select for preferred gene sequences beyond basic health. But just because we can do something doesn’t mean we should.
Take time to listen to skeptics and understand the risks posed by technology.
Elon Musk, Stephen Hawking, Steve Wozniak, Bill Gates, and other well-known names in science and technology have expressed concern in the media and via open letters about the risks posed by AI. Microsoft’s CEO, Satya Nadella, has even argued tech companies shouldn’t build artificial intelligence systems that will replace people rather than making them more productive.
Exploring unintended consequences goes beyond having a Plan B for when something goes wrong. It requires broadening our view of what we’re responsible for. Beyond customers, shareholders, and the bottom line, we should understand how our decisions may impact employees, communities, the environment, our broader industry, and even our competitors.
The minor inconvenience of mitigating these risks now is far better than the alternative. Create forums to listen to and value voices outside of the board room and C-Suite. Seek out naysayers, ethicists, community leaders, wise elders, and even neophytes—those who may not share our preconceived notions of right and wrong or our narrow view of our role in the larger world.
The question isn’t: If we build it, will they come? It’s now: If we can build it, should we?
Adopt New Technologies and Shift Course
The last step is hardest. Once you’ve identified a technology (or technologies) as a potential disruptor and understand the implications, you need to figure out how to evolve your organization to make the most of the opportunity. Simply recognizing disruption isn’t enough.
Take today’s struggling brick-and-mortar retail business. Online shopping isn’t new. Amazon isn’t a plucky startup. Both have been changing how we buy stuff for years. And yet many who still own and operate physical stores—perhaps most prominently, Sears—are now on the brink of bankruptcy.
There’s hope though. Netflix began as a DVD delivery service in the 90s, but quickly realized its core business didn’t have staying power. It would have been laughable to stream movies when Netflix was founded. Still, computers and bandwidth were advancing fast. In 2007, the company added streaming to its subscription. Even then it wasn’t a totally compelling product.
But Netflix clearly saw a streaming future would likely end their DVD business.
In recent years, faster connection speeds, a growing content library, and the company’s entrance into original programming have given Netflix streaming the upper hand over DVDs. Since 2011, DVD subscriptions have steadily declined. Yet the company itself is doing fine. Why? It anticipated the shift to streaming and acted on it.
Never Stop Looking for the Next Big Thing
Technology is and will increasingly be a driver of disruption, destabilizing entrenched businesses and entire industries while also creating new markets and value not yet imagined.
When faced with the rapidly accelerating pace of change, many companies still default to old models and established practices. Leading like a technologist requires vigilant understanding of potential sources of disruption—what might make your company’s offering obsolete? The answers may not always be perfectly clear. What’s most important is relentlessly seeking them.
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#430658 Why Every Leader Needs a Healthy ...

This article is part of a series exploring the skills leaders must learn to make the most of rapid change in an increasingly disruptive world. The first article in the series, “How the Most Successful Leaders Will Thrive in an Exponential World,” broadly outlines four critical leadership skills—futurist, technologist, innovator, and humanitarian—and how they work together.
Today’s post, part five in the series, takes a more detailed look at leaders as technologists. Be sure to check out part two of the series, “How Leaders Dream Boldly to Bring New Futures to Life,” part three of the series, “How All Leaders Can Make the World a Better Place,” and part four of the series, “How Leaders Can Make Innovation Everyone’s Day Job”.
In the 1990s, Tower Records was the place to get new music. Successful and popular, the California chain spread far and wide, and in 1998, they took on $110 million in debt to fund aggressive further expansion. This wasn’t, as it turns out, the best of timing.
The first portable digital music player went on sale the same year. The following year brought Napster, a file sharing service allowing users to freely share music online. By 2000, Napster hosted 20 million users swapping songs. Then in 2001, Apple’s iPod and iTunes arrived, and when the iTunes Music Store opened in 2003, Apple sold over a million songs the first week.
As music was digitized, hard copies began to go out of style, and sales and revenue declined.
Tower first filed for bankruptcy in 2004 and again (for the last time) in 2006. The internet wasn’t the only reason for Tower’s demise. Mismanagement and price competition from electronics retailers like Best Buy also played a part. Still, today, the vast majority of music is purchased or streamed entirely online, and record stores are for the most part a niche market.
The writing was on the wall, but those impacted most had trouble reading it.
Why is it difficult for leaders to see technological change coming and right the ship before it’s too late? Why did Tower go all out on expansion just as the next big thing took the stage?
This is one story of many. Digitization has moved beyond music and entertainment, and now many big retailers operating physical stores are struggling to stay relevant. Meanwhile, the pace of change is accelerating, and new potentially disruptive technologies are on the horizon.
More than ever, leaders need to develop a strong understanding of and perspective on technology. They need to survey new innovations, forecast their pace, gauge the implications, and adopt new tools and strategy to change course as an industry shifts, not after it’s shifted.
Simply, leaders need to adopt the mindset of a technologist. Here’s what that means.
Survey the Landscape
Nurturing curiosity is the first step to understanding technological change. To know how technology might disrupt your industry, you have to know what’s in the pipeline and identify which new inventions are directly or indirectly related to your industry.
Becoming more technologically minded takes discipline and focus as well as unstructured time to explore the non-obvious connections between what is right in front of us and what might be. It requires a commitment to ongoing learning and discovery.
Read outside your industry and comfort zone, not just Fast Company and Wired, but Science and Nature to expand your horizons. Identify experts with the ability to demystify specific technology areas—many have a solid following on Twitter or a frequently cited blog.
But it isn’t all about reading. Consider going where the change is happening too.
Visit one of the technology hubs around the world or a local university research lab in your own back yard. Or bring the innovation to you by building an internal exploration lab stocked with the latest technologies, creating a technology advisory board, hosting an internal innovation challenge, or a local pitch night where aspiring entrepreneurs can share their newest ideas.
You might even ask the crowd by inviting anyone to suggest what innovation is most likely to disrupt your product, service, or sector. And don’t hesitate to engage younger folks—the digital natives all around you—by asking questions about what technology they are using or excited about. Consider going on a field trip with them to see how they use technology in different aspects of their lives. Invite the seasoned executives on your team to explore long-term “reverse mentoring” with someone who can expose them to the latest technology and teach them to use it.
Whatever your strategy, the goal should be to develop a healthy obsession with technology.
By exploring fresh perspectives outside traditional work environments and then giving ourselves permission to see how these new ideas might influence existing products and strategies, we have a chance to be ready for what we’re not ready for—but is likely right around the corner.
Estimate the Pace of Progress
The next step is forecasting when a technology will mature.
One of the most challenging aspects of the changes underway is that in many technology arenas, we are quickly moving from a linear to an exponential pace. It is hard enough to envision what is needed in an industry buffeted by progress that is changing 10% per year, but what happens when technological progress doubles annually? That is another world altogether.
This kind of change can be deceiving. For example, machine learning and big data are finally reaching critical momentum after more than twenty years of being right around the corner. The advances in applications like speech and image recognition that we’ve seen in recent years dwarf what came before and many believe we’ve just begun to understand the implications.
Even as we begin to embrace disruptive change in one technology arena, far more exciting possibilities unfold when we explore how multiple arenas are converging.
Artificial intelligence and big data are great examples. As Hod Lipson, professor of Mechanical Engineering and Data Science at Columbia University and co-author of Driverless: Intelligent Cars and the Road Ahead, says, “AI is the engine, but big data is the fuel. They need each other.”
This convergence paired with an accelerating pace makes for surprising applications.
To keep his research lab agile and open to new uses of advancing technologies, Lipson routinely asks his PhD students, “How might AI disrupt this industry?” to prompt development of applications across a wide spectrum of sectors from healthcare to agriculture to food delivery.
Explore the Consequences
New technology inevitably gives rise to new ethical, social, and moral questions that we have never faced before. Rather than bury our heads in the sand, as leaders we must explore the full range of potential consequences of whatever is underway or still to come.
We can add AI to kids’ toys, like Mattel’s Hello Barbie or use cutting-edge gene editing technology like CRISPR-Cas9 to select for preferred gene sequences beyond basic health. But just because we can do something doesn’t mean we should.
Take time to listen to skeptics and understand the risks posed by technology.
Elon Musk, Stephen Hawking, Steve Wozniak, Bill Gates, and other well-known names in science and technology have expressed concern in the media and via open letters about the risks posed by AI. Microsoft’s CEO, Satya Nadella, has even argued tech companies shouldn’t build artificial intelligence systems that will replace people rather than making them more productive.
Exploring unintended consequences goes beyond having a Plan B for when something goes wrong. It requires broadening our view of what we’re responsible for. Beyond customers, shareholders, and the bottom line, we should understand how our decisions may impact employees, communities, the environment, our broader industry, and even our competitors.
The minor inconvenience of mitigating these risks now is far better than the alternative. Create forums to listen to and value voices outside of the board room and C-Suite. Seek out naysayers, ethicists, community leaders, wise elders, and even neophytes—those who may not share our preconceived notions of right and wrong or our narrow view of our role in the larger world.
The question isn’t: If we build it, will they come? It’s now: If we can build it, should we?
Adopt New Technologies and Shift Course
The last step is hardest. Once you’ve identified a technology (or technologies) as a potential disruptor and understand the implications, you need to figure out how to evolve your organization to make the most of the opportunity. Simply recognizing disruption isn’t enough.
Take today’s struggling brick-and-mortar retail business. Online shopping isn’t new. Amazon isn’t a plucky startup. Both have been changing how we buy stuff for years. And yet many who still own and operate physical stores—perhaps most prominently, Sears—are now on the brink of bankruptcy.
There’s hope though. Netflix began as a DVD delivery service in the 90s, but quickly realized its core business didn’t have staying power. It would have been laughable to stream movies when Netflix was founded. Still, computers and bandwidth were advancing fast. In 2007, the company added streaming to its subscription. Even then it wasn’t a totally compelling product.
But Netflix clearly saw a streaming future would likely end their DVD business.
In recent years, faster connection speeds, a growing content library, and the company’s entrance into original programming have given Netflix streaming the upper hand over DVDs. Since 2011, DVD subscriptions have steadily declined. Yet the company itself is doing fine. Why? It anticipated the shift to streaming and acted on it.
Never Stop Looking for the Next Big Thing
Technology is and will increasingly be a driver of disruption, destabilizing entrenched businesses and entire industries while also creating new markets and value not yet imagined.
When faced with the rapidly accelerating pace of change, many companies still default to old models and established practices. Leading like a technologist requires vigilant understanding of potential sources of disruption—what might make your company’s offering obsolete? The answers may not always be perfectly clear. What’s most important is relentlessly seeking them.
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