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Exponential technologies (AI, VR, 3D printing, and networks) are radically reshaping traditional retail.
E-commerce giants (Amazon, Walmart, Alibaba) are digitizing the retail industry, riding the exponential growth of computation.
Many brick-and-mortar stores have already gone bankrupt, or migrated their operations online.
Massive change is occurring in this arena.
For those “real-life stores” that survive, an evolution is taking place from a product-centric mentality to an experience-based business model by leveraging AI, VR/AR, and 3D printing.
Let’s dive in.
Last year, 3.8 billion people were connected online. By 2024, thanks to 5G, stratospheric and space-based satellites, we will grow to 8 billion people online, each with megabit to gigabit connection speeds.
These 4.2 billion new digital consumers will begin buying things online, a potential bonanza for the e-commerce world.
At the same time, entrepreneurs seeking to service these four-billion-plus new consumers can now skip the costly steps of procuring retail space and hiring sales clerks.
Today, thanks to global connectivity, contract production, and turnkey pack-and-ship logistics, an entrepreneur can go from an idea to building and scaling a multimillion-dollar business from anywhere in the world in record time.
And while e-commerce sales have been exploding (growing from $34 billion in Q1 2009 to $115 billion in Q3 2017), e-commerce only accounted for about 10 percent of total retail sales in 2017.
In 2016, global online sales totaled $1.8 trillion. Remarkably, this $1.8 trillion was spent by only 1.5 billion people — a mere 20 percent of Earth’s global population that year.
There’s plenty more room for digital disruption.
AI and the Retail Experience
For the business owner, AI will demonetize e-commerce operations with automated customer service, ultra-accurate supply chain modeling, marketing content generation, and advertising.
In the case of customer service, imagine an AI that is trained by every customer interaction, learns how to answer any consumer question perfectly, and offers feedback to product designers and company owners as a result.
Facebook’s handover protocol allows live customer service representatives and language-learning bots to work within the same Facebook Messenger conversation.
Taking it one step further, imagine an AI that is empathic to a consumer’s frustration, that can take any amount of abuse and come back with a smile every time. As one example, meet Ava. “Ava is a virtual customer service agent, to bring a whole new level of personalization and brand experience to that customer experience on a day-to-day basis,” says Greg Cross, CEO of Ava’s creator, an Austrian company called Soul Machines.
Predictive modeling and machine learning are also optimizing product ordering and the supply chain process. For example, Skubana, a platform for online sellers, leverages data analytics to provide entrepreneurs constant product performance feedback and maintain optimal warehouse stock levels.
Blockchain is set to follow suit in the retail space. ShipChain and Ambrosus plan to introduce transparency and trust into shipping and production, further reducing costs for entrepreneurs and consumers.
Meanwhile, for consumers, personal shopping assistants are shifting the psychology of the standard shopping experience.
Amazon’s Alexa marks an important user interface moment in this regard.
Alexa is in her infancy with voice search and vocal controls for smart homes. Already, Amazon’s Alexa users, on average, spent more on Amazon.com when purchasing than standard Amazon Prime customers — $1,700 versus $1,400.
As I’ve discussed in previous posts, the future combination of virtual reality shopping, coupled with a personalized, AI-enabled fashion advisor will make finding, selecting, and ordering products fast and painless for consumers.
But let’s take it one step further.
Imagine a future in which your personal AI shopper knows your desires better than you do. Possible? I think so. After all, our future AIs will follow us, watch us, and observe our interactions — including how long we glance at objects, our facial expressions, and much more.
In this future, shopping might be as easy as saying, “Buy me a new outfit for Saturday night’s dinner party,” followed by a surprise-and-delight moment in which the outfit that arrives is perfect.
In this future world of AI-enabled shopping, one of the most disruptive implications is that advertising is now dead.
In a world where an AI is buying my stuff, and I’m no longer in the decision loop, why would a big brand ever waste money on a Super Bowl advertisement?
The dematerialization, demonetization, and democratization of personalized shopping has only just begun.
The In-Store Experience: Experiential Retailing
In 2017, over 6,700 brick-and-mortar retail stores closed their doors, surpassing the former record year for store closures set in 2008 during the financial crisis. Regardless, business is still booming.
As shoppers seek the convenience of online shopping, brick-and-mortar stores are tapping into the power of the experience economy.
Rather than focusing on the practicality of the products they buy, consumers are instead seeking out the experience of going shopping.
The Internet of Things, artificial intelligence, and computation are exponentially improving the in-person consumer experience.
As AI dominates curated online shopping, AI and data analytics tools are also empowering real-life store owners to optimize staffing, marketing strategies, customer relationship management, and inventory logistics.
In the short term,retail store locations will serve as the next big user interface for production 3D printing (custom 3D printed clothes at the Ministry of Supply), virtual and augmented reality (DIY skills clinics), and the Internet of Things (checkout-less shopping).
In the long term,we’ll see how our desire for enhanced productivity and seamless consumption balances with our preference for enjoyable real-life consumer experiences — all of which will be driven by exponential technologies.
One thing is certain: the nominal shopping experience is on the verge of a major transformation.
The convergence of exponential technologies has already revamped how and where we shop, how we use our time, and how much we pay.
Twenty years ago, Amazon showed us how the web could offer each of us the long tail of available reading material, and since then, the world of e-commerce has exploded.
And yet we still haven’t experienced the cost savings coming our way from drone delivery, the Internet of Things, tokenized ecosystems, the impact of truly powerful AI, or even the other major applications for 3D printing and AR/VR.
Perhaps nothing will be more transformed than today’s $20 trillion retail sector.
Hold on, stay tuned, and get your AI-enabled cryptocurrency ready.
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Neural networks are powerful things, but they need a lot of juice. Engineers at MIT have now developed a new chip that cuts neural nets’ power consumption by up to 95 percent, potentially allowing them to run on battery-powered mobile devices.
Smartphones these days are getting truly smart, with ever more AI-powered services like digital assistants and real-time translation. But typically the neural nets crunching the data for these services are in the cloud, with data from smartphones ferried back and forth.
That’s not ideal, as it requires a lot of communication bandwidth and means potentially sensitive data is being transmitted and stored on servers outside the user’s control. But the huge amounts of energy needed to power the GPUs neural networks run on make it impractical to implement them in devices that run on limited battery power.
Engineers at MIT have now designed a chip that cuts that power consumption by up to 95 percent by dramatically reducing the need to shuttle data back and forth between a chip’s memory and processors.
Neural nets consist of thousands of interconnected artificial neurons arranged in layers. Each neuron receives input from multiple neurons in the layer below it, and if the combined input passes a certain threshold it then transmits an output to multiple neurons above it. The strength of the connection between neurons is governed by a weight, which is set during training.
This means that for every neuron, the chip has to retrieve the input data for a particular connection and the connection weight from memory, multiply them, store the result, and then repeat the process for every input. That requires a lot of data to be moved around, expending a lot of energy.
The new MIT chip does away with that, instead computing all the inputs in parallel within the memory using analog circuits. That significantly reduces the amount of data that needs to be shoved around and results in major energy savings.
The approach requires the weights of the connections to be binary rather than a range of values, but previous theoretical work had suggested this wouldn’t dramatically impact accuracy, and the researchers found the chip’s results were generally within two to three percent of the conventional non-binary neural net running on a standard computer.
This isn’t the first time researchers have created chips that carry out processing in memory to reduce the power consumption of neural nets, but it’s the first time the approach has been used to run powerful convolutional neural networks popular for image-based AI applications.
“The results show impressive specifications for the energy-efficient implementation of convolution operations with memory arrays,” Dario Gil, vice president of artificial intelligence at IBM, said in a statement.
“It certainly will open the possibility to employ more complex convolutional neural networks for image and video classifications in IoT [the internet of things] in the future.”
It’s not just research groups working on this, though. The desire to get AI smarts into devices like smartphones, household appliances, and all kinds of IoT devices is driving the who’s who of Silicon Valley to pile into low-power AI chips.
Apple has already integrated its Neural Engine into the iPhone X to power things like its facial recognition technology, and Amazon is rumored to be developing its own custom AI chips for the next generation of its Echo digital assistant.
The big chip companies are also increasingly pivoting towards supporting advanced capabilities like machine learning, which has forced them to make their devices ever more energy-efficient. Earlier this year ARM unveiled two new chips: the Arm Machine Learning processor, aimed at general AI tasks from translation to facial recognition, and the Arm Object Detection processor for detecting things like faces in images.
Qualcomm’s latest mobile chip, the Snapdragon 845, features a GPU and is heavily focused on AI. The company has also released the Snapdragon 820E, which is aimed at drones, robots, and industrial devices.
Going a step further, IBM and Intel are developing neuromorphic chips whose architectures are inspired by the human brain and its incredible energy efficiency. That could theoretically allow IBM’s TrueNorth and Intel’s Loihi to run powerful machine learning on a fraction of the power of conventional chips, though they are both still highly experimental at this stage.
Getting these chips to run neural nets as powerful as those found in cloud services without burning through batteries too quickly will be a big challenge. But at the current pace of innovation, it doesn’t look like it will be too long before you’ll be packing some serious AI power in your pocket.
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