Tag Archives: culture

#432021 Unleashing Some of the Most Ambitious ...

At Singularity University, we are unleashing a generation of women who are smashing through barriers and starting some of the most ambitious technology companies on the planet.

Singularity University was founded in 2008 to empower leaders to use exponential technologies to solve our world’s biggest challenges. Our flagship program, the Global Solutions Program, has historically brought 80 entrepreneurs from around the world to Silicon Valley for 10 weeks to learn about exponential technologies and create moonshot startups that improve the lives of a billion people within a decade.

After nearly 10 years of running this program, we can say that about 70 percent of our successful startups have been founded or co-founded by female entrepreneurs (see below for inspiring examples of their work). This is in sharp contrast to the typical 10–20 percent of venture-backed tech companies that have a female founder, as reported by TechCrunch.

How are we so dramatically changing the game? While 100 percent of the credit goes to these courageous women, as both an alumna of the Global Solutions Program and our current vice chair of Global Grand Challenges, I want to share my reflections on what has worked.

At the most basic level, it is essential to deeply believe in the inherent worth, intellectual genius, and profound entrepreneurial caliber of women. While this may seem obvious, this is not the way our world currently thinks—we live in a world that sees women’s ideas, contributions, work, and existence as inherently less valuable than men’s.

For example, a 2017 Harvard Business Review article noted that even when women engage in the same behaviors and work as men, their work is considered less valuable simply because a woman did the job. An additional 2017 Harvard Business Review article showed that venture capitalists are significantly less likely to invest in female entrepreneurs and are more likely to ask men questions about the potential success of their companies while grilling women about the potential downfalls of their companies.

This doubt and lack of recognition of the genius and caliber of women is also why women are still paid less than men for completing identical work. Further, it’s why women’s work often gets buried in “number two” support roles of men in leadership roles and why women are expected to take on second shifts at home managing tedious household chores in addition to their careers. I would also argue these views as well as the rampant sexual harassment, assault, and violence against women that exists today stems from stubborn, historical, patriarchal views of women as living for the benefit of men, rather than for their own sovereignty and inherent value.

As with any other business, Singularity University has not been immune to these biases but is resolutely focused on helping women achieve intellectual genius and global entrepreneurial caliber by harnessing powerful exponential technologies.

We create an environment where women can physically and intellectually thrive free of harassment to reach their full potential, and we are building a broader ecosystem of alumni and partners around the world who not only support our female entrepreneurs throughout their entrepreneurial journeys, but who are also sparking and leading systemic change in their own countries and communities.

Respecting the Intellectual Genius and Entrepreneurial Caliber of Women
The entrepreneurial legends of our time—Steve Jobs, Elon Musk, Mark Zuckerberg, Bill Gates, Jeff Bezos, Larry Page, Sergey Brin—are men who have all built their empires using exponential technologies. Exponential technologies helped these men succeed faster and with greater impact due to Moore’s Law and the Law of Accelerating Returns which states that any digital technology (such as computing, software, artificial intelligence, robotics, quantum computing, biotechnology, nanotechnology, etc.) will become more sophisticated while dramatically falling in price, enabling rapid scaling.

Knowing this, an entrepreneur can plot her way to an ambitious global solution over time, releasing new applications just as the technology and market are ready. Furthermore, these rapidly advancing technologies often converge to create new tools and opportunities for innovators to come up with novel solutions to challenges that were previously impossible to solve in the past.

For various reasons, women have not pursued exponential technologies as aggressively as men (or were prevented or discouraged from doing so).

While more women are founding firms at a higher rate than ever in wealthy countries like the United States, the majority are small businesses in linear industries that have been around for hundreds of years, such as social assistance, health, education, administrative, or consulting services. In lower-income countries, international aid agencies and nonprofits often encourage women to pursue careers in traditional handicrafts, micro-enterprise, and micro-finance. While these jobs have historically helped women escape poverty and gain financial independence, they have done little to help women realize the enormous power, influence, wealth, and ability to transform the world for the better that comes from building companies, nonprofits, and solutions grounded in exponential technologies.

We need women to be working with exponential technologies today in order to be powerful leaders in the future.

Participants who enroll in our Global Solutions Program spend the first few weeks of the program learning about exponential technologies from the world’s experts and the final weeks launching new companies or nonprofits in their area of interest. We require that women (as well as men) utilize exponential technologies as a condition of the program.

In this sense, at Singularity University women start their endeavors with all of us believing and behaving in a way that assumes they can achieve global impact at the level of our world’s most legendary entrepreneurs.

Creating an Environment Where Woman Can Thrive
While challenging women to embrace exponential technologies is essential, it is also important to create an environment where women can thrive. In particular, this means ensuring women feel at home on our campus by ensuring gender diversity, aggressively addressing sexual harassment, and flipping the traditional culture from one that penalizes women, to one that values and supports them.

While women were initially only a small minority of our Global Solutions Program, in 2014, we achieved around 50% female attendance—a statistic that has since held over the years.

This is not due to a quota—every year we turn away extremely qualified women from our program (and are working on reformulating the program to allow more people to participate in the future.) While part of our recruiting success is due to the efforts of our marketing team, we also benefited from the efforts of some of our early female founders, staff, faculty, and alumnae including Susan Fonseca, Emeline Paat-Dahlstrom, Kathryn Myronuk, Lajuanda Asemota, Chiara Giovenzana, and Barbara Silva Tronseca.

As early champions of Singularity University these women not only launched diversity initiatives and personally reached out to women, but were crucial role models holding leadership roles in our community. In addition, Fonseca and Silva also both created multiple organizations and initiatives outside of (or in conjunction with) the university that produced additional pipelines of female candidates. In particular, Fonseca founded Women@TheFrontier as well as other organizations focusing on women, technology and innovation, and Silva founded BestInnovation (a woman’s accelerator in Latin America), as well as led Singularity University’s Chilean Chapter and founded the first SingularityU Summit in Latin America.

These women’s efforts in globally scaling Singularity University have been critical in ensuring woman around the world now see Singularity University as a place where they can lead and shape the future.

Also, thanks to Google (Alphabet) and many of our alumni and partners, we were able to provide full scholarships to any woman (or man) to attend our program regardless of their economic status. Google committed significant funding for full scholarships while our partners around the world also hosted numerous Global Impact Competitions, where entrepreneurs pitched their solutions to their local communities with the winners earning a full scholarship funded by our partners to attend the Global Solution Program as their prize.

Google and our partners’ support helped individuals attend our program and created a wider buzz around exponential technology and social change around the world in local communities. It led to the founding of 110 SU chapters in 55 countries.

Another vital aspect of our work in supporting women has been trying to create a harassment-free environment. Throughout the Silicon Valley, more than 60% of women convey that while they are trying to build their companies or get their work done, they are also dealing with physical and sexual harassment while being demeaned and excluded in other ways in the workplace. We have taken actions to educate and train our staff on how to deal with situations should they occur. All staff receives training on harassment when they join Singularity University, and all Global Solutions Program participants attend mandatory trainings on sexual harassment when they first arrive on campus. We also have male and female wellness counselors available that can offer support to both individuals and teams of entrepreneurs throughout the entire program.

While at a minimum our campus must be physically safe for women, we also strive to create a culture that values women and supports them in the additional challenges and expectations they face. For example, one of our 2016 female participants, Van Duesterberg, was pregnant during the program and said that instead of having people doubt her commitment to her startup or make her prove she could handle having a child and running a start-up at the same time, people went out of their way to help her.

“I was the epitome of a person not supposed to be doing a startup,” she said. “I was pregnant and would need to take care of my child. But Singularity University was supportive and encouraging. They made me feel super-included and that it was possible to do both. I continue to come back to campus even though the program is over because the network welcomes me and supports me rather than shuts me out because of my physical limitations. Rather than making me feel I had to prove myself, everyone just understood me and supported me, whether it was bringing me healthy food or recommending funders.”

Another strength that we have in supporting women is that after the Global Solutions Program, entrepreneurs have access to a much larger ecosystem.

Many entrepreneurs partake in SU Ventures, which can provide further support to startups as they develop, and we now have a larger community of over 200,000 people in almost every country. These members have often attended other Singularity University programs, events and are committed to our vision of the future. These women and men consist of business executives, Fortune 500 companies, investors, nonprofit and government leaders, technologists, members of the media, and other movers and shakers in the world. They have made introductions for our founders, collaborated with them on business ventures, invested in them and showcased their work at high profile events around the world.

Building for the Future
While our Global Solutions Program is making great strides in supporting female entrepreneurs, there is always more work to do. We are now focused on achieving the same degree of female participation across all of our programs and actively working to recruit and feature more female faculty and speakers on stage. As our community grows and scales around the world, we are also intent at how to best uphold our values and policies around sexual harassment across diverse locations and cultures. And like all businesses everywhere, we are focused on recruiting more women to serve at senior leadership levels within SU. As we make our way forward, we hope that you will join us in boldly leading this change and recognizing the genius and power of female entrepreneurs.

Meet Some of Our Female Moonshots
While we have many remarkable female entrepreneurs in the Singularity University community, the list below features a few of the women who have founded or co-founded companies at the Global Solutions Program that have launched new industries and are on their way to changing the way our world works for millions if not billions of people.

Jessica Scorpio co-founded Getaround in 2009. Getaround was one of the first car-sharing service platforms allowing anyone to rent out their car using a smartphone app. GetAround was a revolutionary idea in 2009, not only because smartphones and apps were still in their infancy, but because it was unthinkable that a technology startup could disrupt the major entrenched car, transport, and logistics companies. Scorpio’s early insights and pioneering entrepreneurial work brought to life new ways that humans relate to car sharing and the future self-driving car industry. Scorpio and Getaround have won numerous awards, and Getaround now serves over 200,000 members.

Paola Santana co-founded Matternet in 2011, which pioneered the commercial drone transport industry. In 2011, only military, hobbyists or the film industry used drones. Matternet demonstrated that drones could be used for commercial transport in short point-to-point deliveries for high-value goods laying the groundwork for drone transport around the world as well as some of the early thinking behind the future flying car industry. Santana was also instrumental in shaping regulations for the use of commercial drones around the world, making the industry possible.

Sara Naseri co-founded Qurasense in 2014, a life sciences start-up that analyzes women’s health through menstrual blood allowing women to track their health every month. Naseri is shifting our understanding of women’s menstrual blood as a waste product and something “not to be talked about,” to a rich, non-invasive, abundant source of information about women’s health.

Abi Ramanan co-founded ImpactVision in 2015, a software company that rapidly analyzes the quality and characteristics of food through hyperspectral images. Her long-term vision is to digitize food supply chains to reduce waste and fraud, given that one-third of all food is currently wasted before it reaches our plates. Ramanan is also helping the world understand that hyperspectral technology can be used in many industries to help us “see the unseen” and augment our ability to sense and understand what is happening around us in a much more sophisticated way.

Anita Schjøll Brede and Maria Ritola co-founded Iris AI in 2015, an artificial intelligence company that is building an AI research assistant that drastically improves the efficiency of R&D research and breaks down silos between different industries. Their long-term vision is for Iris AI to become smart enough that she will become a scientist herself. Fast Company named Iris AI one of the 10 most innovative artificial intelligence companies for 2017.

Hla Hla Win co-founded 360ed in 2016, a startup that conducts teacher training and student education through virtual reality and augmented reality in Myanmar. They have already connected teachers from 128 private schools in Myanmar with schools teaching 21st-century skills in Silicon Valley and around the world. Their moonshot is to build a platform where any teacher in the world can share best practices in teachers’ training. As they succeed, millions of children in some of the poorest parts of the world will have access to a 21st-century education.

Min FitzGerald and Van Duesterberg cofounded Nutrigene in 2017, a startup that ships freshly formulated, tailor-made supplement elixirs directly to consumers. Their long-term vision is to help people optimize their health using actionable data insights, so people can take a guided, tailored approaching to thriving into longevity.

Anna Skaya co-founded Basepaws in 2016, which created the first genetic test for cats and is building a community of citizen scientist pet owners. They are creating personalized pet products such as supplements, therapeutics, treats, and toys while also developing a database of genetic data for future research that will help both humans and pets over the long term.

Olivia Ramos co-founded Deep Blocks in 2016, a startup using artificial intelligence to integrate and streamline the processes of architecture, pre-construction, and real estate. As digital technologies, artificial intelligence, and robotics advance, it no longer makes sense for these industries to exist separately. Ramos recognized the tremendous value and efficiency that it is now possible to unlock with exponential technologies and creating an integrated industry in the future.

Please also visit our website to learn more about other female entrepreneurs, staff and faculty who are pioneering the future through exponential technologies. Continue reading

Posted in Human Robots

#431690 Oxford Study Says Alien Life Would ...

The alternative universe known as science fiction has given our culture a menagerie of alien species. From overstuffed teddy bears like Ewoks and Wookies to terrifying nightmares such as Alien and Predator, our collective imagination of what form alien life from another world may take has been irrevocably imprinted by Hollywood.
It might all be possible, or all these bug-eyed critters might turn out to be just B-movie versions of how real extraterrestrials will appear if and when they finally make the evening news.
One thing for certain is that aliens from another world will be shaped by the same evolutionary forces as here on Earth—natural selection. That’s the conclusion of a team of scientists from the University of Oxford in a study published this month in the International Journal of Astrobiology.
A complex alien that comprises a hierarchy of entities, where each lower level collection of entities has aligned evolutionary interests.Image Credit: Helen S. Cooper/University of Oxford.
The researchers suggest that evolutionary theory—famously put forth by Charles Darwin in his seminal book On the Origin of Species 158 years ago this month—can be used to make some predictions about alien species. In particular, the team argues that extraterrestrials will undergo natural selection, because that is the only process by which organisms can adapt to their environment.
“Adaptation is what defines life,” lead author Samuel Levin tells Singularity Hub.
While it’s likely that NASA or some SpaceX-like private venture will eventually kick over a few space rocks and discover microbial life in the not-too-distant future, the sorts of aliens Levin and his colleagues are interested in describing are more complex. That’s because natural selection is at work.
A quick evolutionary theory 101 refresher: Natural selection is the process by which certain traits are favored over others in a given population. For example, take a group of brown and green beetles. It just so happens that birds prefer foraging on green beetles, allowing more brown beetles to survive and reproduce than the more delectable green ones. Eventually, if these population pressures persist, brown beetles will become the dominant type. Brown wins, green loses.
And just as human beings are the result of millions of years of adaptations—eyes and thumbs, for example—aliens will similarly be constructed from parts that were once free living but through time came together to work as one organism.
“Life has so many intricate parts, so much complexity, for that to happen (randomly),” Levin explains. “It’s too complex and too many things working together in a purposeful way for that to happen by chance, as how certain molecules come about. Instead you need a process for making it, and natural selection is that process.”
Just don’t expect ET to show up as a bipedal humanoid with a large head and almond-shaped eyes, Levin says.
“They can be built from entirely different chemicals and so visually, superficially, unfamiliar,” he explains. “They will have passed through the same evolutionary history as us. To me, that’s way cooler and more exciting than them having two legs.”
Need for Data
Seth Shostak, a lead astronomer at the SETI Institute and host of the organization’s Big Picture Science radio show, wrote that while the argument is interesting, it doesn’t answer the question of ET’s appearance.
Shostak argues that a more productive approach would invoke convergent evolution, where similar environments lead to similar adaptations, at least assuming a range of Earth-like conditions such as liquid oceans and thick atmospheres. For example, an alien species that evolved in a liquid environment would evolve a streamlined body to move through water.
“Happenstance and the specifics of the environment will produce variations on an alien species’ planet as it has on ours, and there’s really no way to predict these,” Shostak concludes. “Alas, an accurate cosmic bestiary cannot be written by the invocation of biological mechanisms alone. We need data. That requires more than simply thinking about alien life. We need to actually discover it.”
Search Is On
The search is on. On one hand, the task seems easy enough: There are at least 100 billion planets in the Milky Way alone, and at least 20 percent of those are likely to be capable of producing a biosphere. Even if the evolution of life is exceedingly rare—take a conservative estimate of .001 percent or 200,000 planets, as proposed by the Oxford paper—you have to like the odds.
Of course, it’s not that easy by a billion light years.
Planet hunters can’t even agree on what signatures of life they should focus on. The idea is that where there’s smoke there’s fire. In the case of an alien world home to biological life, astrobiologists are searching for the presence of “biosignature gases,” vapors that could only be produced by alien life.
As Quanta Magazine reported, scientists do this by measuring a planet’s atmosphere against starlight. Gases in the atmosphere absorb certain frequencies of starlight, offering a clue as to what is brewing around a particular planet.
The presence of oxygen would seem to be a biological no-brainer, but there are instances where a planet can produce a false positive, meaning non-biological processes are responsible for the exoplanet’s oxygen. Scientists like Sara Seager, an astrophysicist at MIT, have argued there are plenty of examples of other types of gases produced by organisms right here on Earth that could also produce the smoking gun, er, planet.

Life as We Know It
Indeed, the existence of Earth-bound extremophiles—organisms that defy conventional wisdom about where life can exist, such as in the vacuum of space—offer another clue as to what kind of aliens we might eventually meet.
Lynn Rothschild, an astrobiologist and synthetic biologist in the Earth Science Division at NASA’s Ames Research Center in Silicon Valley, takes extremophiles as a baseline and then supersizes them through synthetic biology.
For example, say a bacteria is capable of surviving at 120 degrees Celsius. Rothschild’s lab might tweak an organism’s DNA to see if it could metabolize at 150 degrees. The idea, as she explains, is to expand the envelope for life without ever getting into a rocket ship.

While researchers may not always agree on the “where” and “how” and “what” of the search for extraterrestrial life, most do share one belief: Alien life must be out there.
“It would shock me if there weren’t [extraterrestrials],” Levin says. “There are few things that would shock me more than to find out there aren’t any aliens…If I had to bet on it, I would bet on the side of there being lots and lots of aliens out there.”
Image Credit: NASA Continue reading

Posted in Human Robots

#431682 Oxford Study Says Alien Life Would ...

The alternative universe known as science fiction has given our culture a menagerie of alien species. From overstuffed teddy bears like Ewoks and Wookies to terrifying nightmares such as Alien and Predator, our collective imagination of what form alien life from another world may take has been irrevocably imprinted by Hollywood.
It might all be possible, or all these bug-eyed critters might turn out to be just B-movie versions of how real extraterrestrials will appear if and when they finally make the evening news.
One thing for certain is that aliens from another world will be shaped by the same evolutionary forces as here on Earth—natural selection. That’s the conclusion of a team of scientists from the University of Oxford in a study published this month in the International Journal of Astrobiology.
A complex alien that comprises a hierarchy of entities, where each lower level collection of entities has aligned evolutionary interests.Image Credit: Helen S. Cooper/University of Oxford.
The researchers suggest that evolutionary theory—famously put forth by Charles Darwin in his seminal book On the Origin of Species 158 years ago this month—can be used to make some predictions about alien species. In particular, the team argues that extraterrestrials will undergo natural selection, because that is the only process by which organisms can adapt to their environment.
“Adaptation is what defines life,” lead author Samuel Levin tells Singularity Hub.
While it’s likely that NASA or some SpaceX-like private venture will eventually kick over a few space rocks and discover microbial life in the not-too-distant future, the sorts of aliens Levin and his colleagues are interested in describing are more complex. That’s because natural selection is at work.
A quick evolutionary theory 101 refresher: Natural selection is the process by which certain traits are favored over others in a given population. For example, take a group of brown and green beetles. It just so happens that birds prefer foraging on green beetles, allowing more brown beetles to survive and reproduce than the more delectable green ones. Eventually, if these population pressures persist, brown beetles will become the dominant type. Brown wins, green loses.
And just as human beings are the result of millions of years of adaptations—eyes and thumbs, for example—aliens will similarly be constructed from parts that were once free living but through time came together to work as one organism.
“Life has so many intricate parts, so much complexity, for that to happen (randomly),” Levin explains. “It’s too complex and too many things working together in a purposeful way for that to happen by chance, as how certain molecules come about. Instead you need a process for making it, and natural selection is that process.”
Just don’t expect ET to show up as a bipedal humanoid with a large head and almond-shaped eyes, Levin says.
“They can be built from entirely different chemicals and so visually, superficially, unfamiliar,” he explains. “They will have passed through the same evolutionary history as us. To me, that’s way cooler and more exciting than them having two legs.”
Need for Data
Seth Shostak, a lead astronomer at the SETI Institute and host of the organization’s Big Picture Science radio show, wrote that while the argument is interesting, it doesn’t answer the question of ET’s appearance.
Shostak argues that a more productive approach would invoke convergent evolution, where similar environments lead to similar adaptations, at least assuming a range of Earth-like conditions such as liquid oceans and thick atmospheres. For example, an alien species that evolved in a liquid environment would evolve a streamlined body to move through water.
“Happenstance and the specifics of the environment will produce variations on an alien species’ planet as it has on ours, and there’s really no way to predict these,” Shostak concludes. “Alas, an accurate cosmic bestiary cannot be written by the invocation of biological mechanisms alone. We need data. That requires more than simply thinking about alien life. We need to actually discover it.”
Search is On
The search is on. On one hand, the task seems easy enough: There are at least 100 billion planets in the Milky Way alone, and at least 20 percent of those are likely to be capable of producing a biosphere. Even if the evolution of life is exceedingly rare—take a conservative estimate of .001 percent or 200,000 planets, as proposed by the Oxford paper—you have to like the odds.
Of course, it’s not that easy by a billion light years.
Planet hunters can’t even agree on what signatures of life they should focus on. The idea is that where there’s smoke there’s fire. In the case of an alien world home to biological life, astrobiologists are searching for the presence of “biosignature gases,” vapors that could only be produced by alien life.
As Quanta Magazine reported, scientists do this by measuring a planet’s atmosphere against starlight. Gases in the atmosphere absorb certain frequencies of starlight, offering a clue as to what is brewing around a particular planet.
The presence of oxygen would seem to be a biological no-brainer, but there are instances where a planet can produce a false positive, meaning non-biological processes are responsible for the exoplanet’s oxygen. Scientists like Sara Seager, an astrophysicist at MIT, have argued there are plenty of examples of other types of gases produced by organisms right here on Earth that could also produce the smoking gun, er, planet.

Life as We Know It
Indeed, the existence of Earth-bound extremophiles—organisms that defy conventional wisdom about where life can exist, such as in the vacuum of space—offer another clue as to what kind of aliens we might eventually meet.
Lynn Rothschild, an astrobiologist and synthetic biologist in the Earth Science Division at NASA’s Ames Research Center in Silicon Valley, takes extremophiles as a baseline and then supersizes them through synthetic biology.
For example, say a bacteria is capable of surviving at 120 degrees Celsius. Rothschild’s lab might tweak an organism’s DNA to see if it could metabolize at 150 degrees. The idea, as she explains, is to expand the envelope for life without ever getting into a rocket ship.

While researchers may not always agree on the “where” and “how” and “what” of the search for extraterrestrial life, most do share one belief: Alien life must be out there.
“It would shock me if there weren’t [extraterrestrials],” Levin says. “There are few things that would shock me more than to find out there aren’t any aliens…If I had to bet on it, I would bet on the side of there being lots and lots of aliens out there.”
Image Credit: NASA Continue reading

Posted in Human Robots

#431592 Reactive Content Will Get to Know You ...

The best storytellers react to their audience. They look for smiles, signs of awe, or boredom; they simultaneously and skillfully read both the story and their sitters. Kevin Brooks, a seasoned storyteller working for Motorola’s Human Interface Labs, explains, “As the storyteller begins, they must tune in to… the audience’s energy. Based on this energy, the storyteller will adjust their timing, their posture, their characterizations, and sometimes even the events of the story. There is a dialog between audience and storyteller.”
Shortly after I read the script to Melita, the latest virtual reality experience from Madrid-based immersive storytelling company Future Lighthouse, CEO Nicolas Alcalá explained to me that the piece is an example of “reactive content,” a concept he’s been working on since his days at Singularity University.

For the first time in history, we have access to technology that can merge the reactive and affective elements of oral storytelling with the affordances of digital media, weaving stunning visuals, rich soundtracks, and complex meta-narratives in a story arena that has the capability to know you more intimately than any conventional storyteller could.
It’s no understatement to say that the storytelling potential here is phenomenal.
In short, we can refer to content as reactive if it reads and reacts to users based on their body rhythms, emotions, preferences, and data points. Artificial intelligence is used to analyze users’ behavior or preferences to sculpt unique storylines and narratives, essentially allowing for a story that changes in real time based on who you are and how you feel.
The development of reactive content will allow those working in the industry to go one step further than simply translating the essence of oral storytelling into VR. Rather than having a narrative experience with a digital storyteller who can read you, reactive content has the potential to create an experience with a storyteller who knows you.
This means being able to subtly insert minor personal details that have a specific meaning to the viewer. When we talk to our friends we often use experiences we’ve shared in the past or knowledge of our audience to give our story as much resonance as possible. Targeting personal memories and aspects of our lives is a highly effective way to elicit emotions and aid in visualizing narratives. When you can do this with the addition of visuals, music, and characters—all lifted from someone’s past—you have the potential for overwhelmingly engaging and emotionally-charged content.
Future Lighthouse inform me that for now, reactive content will rely primarily on biometric feedback technology such as breathing, heartbeat, and eye tracking sensors. A simple example would be a story in which parts of the environment or soundscape change in sync with the user’s heartbeat and breathing, or characters who call you out for not paying attention.
The next step would be characters and situations that react to the user’s emotions, wherein algorithms analyze biometric information to make inferences about states of emotional arousal (“why are you so nervous?” etc.). Another example would be implementing the use of “arousal parameters,” where the audience can choose what level of “fear” they want from a VR horror story before algorithms modulate the experience using information from biometric feedback devices.
The company’s long-term goal is to gather research on storytelling conventions and produce a catalogue of story “wireframes.” This entails distilling the basic formula to different genres so they can then be fleshed out with visuals, character traits, and soundtracks that are tailored for individual users based on their deep data, preferences, and biometric information.
The development of reactive content will go hand in hand with a renewed exploration of diverging, dynamic storylines, and multi-narratives, a concept that hasn’t had much impact in the movie world thus far. In theory, the idea of having a story that changes and mutates is captivating largely because of our love affair with serendipity and unpredictability, a cultural condition theorist Arthur Kroker refers to as the “hypertextual imagination.” This feeling of stepping into the unknown with the possibility of deviation from the habitual translates as a comforting reminder that our own lives can take exciting and unexpected turns at any moment.
The inception of the concept into mainstream culture dates to the classic Choose Your Own Adventure book series that launched in the late 70s, which in its literary form had great success. However, filmic takes on the theme have made somewhat less of an impression. DVDs like I’m Your Man (1998) and Switching (2003) both use scene selection tools to determine the direction of the storyline.
A more recent example comes from Kino Industries, who claim to have developed the technology to allow filmmakers to produce interactive films in which viewers can use smartphones to quickly vote on which direction the narrative takes at numerous decision points throughout the film.
The main problem with diverging narrative films has been the stop-start nature of the interactive element: when I’m immersed in a story I don’t want to have to pick up a controller or remote to select what’s going to happen next. Every time the audience is given the option to take a new path (“press this button”, “vote on X, Y, Z”) the narrative— and immersion within that narrative—is temporarily halted, and it takes the mind a while to get back into this state of immersion.
Reactive content has the potential to resolve these issues by enabling passive interactivity—that is, input and output without having to pause and actively make decisions or engage with the hardware. This will result in diverging, dynamic narratives that will unfold seamlessly while being dependent on and unique to the specific user and their emotions. Passive interactivity will also remove the game feel that can often be a symptom of interactive experiences and put a viewer somewhere in the middle: still firmly ensconced in an interactive dynamic narrative, but in a much subtler way.
While reading the Melita script I was particularly struck by a scene in which the characters start to engage with the user and there’s a synchronicity between the user’s heartbeat and objects in the virtual world. As the narrative unwinds and the words of Melita’s character get more profound, parts of the landscape, which seemed to be flashing and pulsating at random, come together and start to mimic the user’s heartbeat.
In 2013, Jane Aspell of Anglia Ruskin University (UK) and Lukas Heydrich of the Swiss Federal Institute of Technology proved that a user’s sense of presence and identification with a virtual avatar could be dramatically increased by syncing the on-screen character with the heartbeat of the user. The relationship between bio-digital synchronicity, immersion, and emotional engagement is something that will surely have revolutionary narrative and storytelling potential.
Image Credit: Tithi Luadthong / Shutterstock.com Continue reading

Posted in Human Robots

#431543 China Is an Entrepreneurial Hotbed That ...

Last week, Eric Schmidt, chairman of Alphabet, predicted that China will rapidly overtake the US in artificial intelligence…in as little as five years.
Last month, China announced plans to open a $10 billion quantum computing research center in 2020.
Bottom line, China is aggressively investing in exponential technologies, pursuing a bold goal of becoming the global AI superpower by 2030.
Based on what I’ve observed from China’s entrepreneurial scene, I believe they have a real shot of hitting that goal.
As I described in a previous tech blog, I recently traveled to China with a group of my Abundance 360 members, where I was hosted by my friend Kai-Fu Lee, the founder, chairman, and CEO of Sinovation Ventures.
On one of our first nights, Kai-Fu invited us to a special dinner at Da Dong Roast, which specializes in Peking duck, where we shared an 18-course meal.
The meal was amazing, and Kai-Fu’s dinner conversation provided us priceless insights on Chinese entrepreneurs.
Three topics opened my eyes. Here’s the wisdom I’d like to share with you.
1. The Entrepreneurial Culture in China
Chinese entrepreneurship has exploded onto the scene and changed significantly over the past 10 years.
In my opinion, one significant way that Chinese entrepreneurs vary from their American counterparts is in work ethic. The mantra I found in the startups I visited in Beijing and Shanghai was “9-9-6”—meaning the employees only needed to work from 9 am to 9 pm, 6 days a week.
Another concept Kai-Fu shared over dinner was the almost ‘dictatorial’ leadership of the founder/CEO. In China, it’s not uncommon for the Founder/CEO to own the majority of the company, or at least 30–40 percent. It’s also the case that what the CEO says is gospel. Period, no debate. There is no minority or dissenting opinion. When the CEO says “march,” the company asks, “which way?”
When Kai-Fu started Sinovation (his $1 billion+ venture fund), there were few active angel investors. Today, China has a rich ecosystem of angel, venture capital, and government-funded innovation parks.
As venture capital in China has evolved, so too has the mindset of the entrepreneur.
Kai -Fu recalled an early investment he made in which, after an unfortunate streak, the entrepreneur came to him, almost in tears, apologizing for losing his money and promising he would earn it back for him in another way. Kai-Fu comforted the entrepreneur and said there was no such need.
Only a few years later, the situation was vastly different. An entrepreneur who was going through a similar unfortunate streak came to Kai Fu and told him he only had $2 million left of his initial $12 million investment. He informed him he saw no value in returning the money and instead was going to take the last $2 million and use it as a final push to see if the company could succeed. He then promised Kai-Fu if he failed, he would remember what Kai-Fu did for him and, as such, possibly give Sinovation an opportunity to invest in him with his next company.
2. Chinese Companies Are No Longer Just ‘Copycats’
During dinner, Kai-Fu lamented that 10 years ago, it would be fair to call Chinese companies copycats of American companies. Five years ago, the claim would be controversial. Today, however, Kai-Fu is clear that claim is entirely false.
While smart Chinese startups will still look at what American companies are doing and build on trends, today it’s becoming a wise business practice for American tech giants to analyze Chinese companies. If you look at many new features of Facebook’s Messenger, it seems to very closely mirror TenCent’s WeChat.
Interestingly, tight government controls in China have actually spurred innovation. Take TV, for example, a highly regulated industry. Because of this regulation, most entertainment in China is consumed on the internet or by phone. Game shows, reality shows, and more will be entirely centered online.
Kai-Fu told us about one of his investments in a company that helps create Chinese singing sensations. They take girls in from a young age, school them, and regardless of talent, help build their presence and brand as singers. Once ready, these singers are pushed across all the available platforms, and superstars are born. The company recognizes its role in this superstar status, though, which is why it takes a 50 percent cut of all earnings.
This company is just one example of how Chinese entrepreneurs take advantage of China’s unique position, market, and culture.
3. China’s Artificial Intelligence Play
Kai-Fu wrapped up his talk with a brief introduction into the expansive AI industry in China. I previously discussed Face++, a Sinovation investment, which is creating radically efficient facial recognition technology. Face++ is light years ahead of anyone else globally at recognition in live videos. However, Face++ is just one of the incredible advances in AI coming out of China.
Baidu, one of China’s most valuable tech companies, started out as just a search company. However, they now run one of the country’s leading self-driving car programs.
Baidu’s goal is to create a software suite atop existing hardware that will control all self-driving aspects of a vehicle but also be able to provide additional services such as HD mapping and more.
Another interesting application came from another of Sinovation’s investments, Smart Finance Group (SFG). Given most payments are mobile (through WeChat or Alipay), only ~20 percent of the population in China have a credit history. This makes it very difficult for individuals in China to acquire a loan.
SFG’s mobile application takes in user data (as much as the user allows) and, based on the information provided, uses an AI agent to create a financial profile with the power to offer an instant loan. This loan can be deposited directly into their WeChat or Alipay account and is typically approved in minutes. Unlike American loan companies, they avoid default and long-term debt by only providing a one-month loan with 10% interest. Borrow $200, and you pay back $220 by the following month.
Artificial intelligence is exploding in China, and Kai-Fu believes it will touch every single industry.
The only constant is change, and the rate of change is constantly increasing.
In the next 10 years, we’ll see tremendous changes on the geopolitical front and the global entrepreneurial scene caused by technological empowerment.
China is an entrepreneurial hotbed that cannot be ignored. I’m monitoring it closely. Are you?
Image Credit: anekoho / Shutterstock.com Continue reading

Posted in Human Robots