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The narrative that often accompanies most stories about artificial intelligence these days is how machines will disrupt any number of industries, from healthcare to transportation. It makes sense. After all, technology already drives many of the innovations in these sectors of the economy.
But sneakers and the red carpet? The definitively low-tech fashion industry would seem to be one of the last to turn over its creative direction to data scientists and machine learning algorithms.
However, big brands, e-commerce giants, and numerous startups are betting that AI can ingest data and spit out Chanel. Maybe it’s not surprising, given that fashion is partly about buzz and trends—and there’s nothing more buzzy and trendy in the world of tech today than AI.
In its annual survey of the $3 trillion fashion industry, consulting firm McKinsey predicted that while AI didn’t hit a “critical mass” in 2018, it would increasingly influence the business of everything from design to manufacturing.
“Fashion as an industry really has been so slow to understand its potential roles interwoven with technology. And, to be perfectly honest, the technology doesn’t take fashion seriously.” This comment comes from Zowie Broach, head of fashion at London’s Royal College of Arts, who as a self-described “old fashioned” designer has embraced the disruptive nature of technology—with some caveats.
Co-founder in the late 1990s of the avant-garde fashion label Boudicca, Broach has always seen tech as a tool for designers, even setting up a website for the company circa 1998, way before an online presence became, well, fashionable.
Broach told Singularity Hub that while she is generally optimistic about the future of technology in fashion—the designer has avidly been consuming old sci-fi novels over the last few years—there are still a lot of difficult questions to answer about the interface of algorithms, art, and apparel.
For instance, can AI do what the great designers of the past have done? Fashion was “about designing, it was about a narrative, it was about meaning, it was about expression,” according to Broach.
AI that designs products based on data gleaned from human behavior can potentially tap into the Pavlovian response in consumers in order to make money, Broach noted. But is that channeling creativity, or just digitally dabbling in basic human brain chemistry?
She is concerned about people retaining control of the process, whether we’re talking about their data or their designs. But being empowered with the insights machines could provide into, for example, the geographical nuances of fashion between Dubai, Moscow, and Toronto is thrilling.
“What is it that we want the future to be from a fashion, an identity, and design perspective?” she asked.
Off on the Right Foot
Silicon Valley and some of the biggest brands in the industry offer a few answers about where AI and fashion are headed (though not at the sort of depths that address Broach’s broader questions of aesthetics and ethics).
Take what is arguably the biggest brand in fashion, at least by market cap but probably not by the measure of appearances on Oscar night: Nike. The $100 billion shoe company just gobbled up an AI startup called Celect to bolster its data analytics and optimize its inventory. In other words, Nike hopes it will be able to figure out what’s hot and what’s not in a particular location to stock its stores more efficiently.
The company is going even further with Nike Fit, a foot-scanning platform using a smartphone camera that applies AI techniques from fields like computer vision and machine learning to find the best fit for each person’s foot. The algorithms then identify and recommend the appropriately sized and shaped shoe in different styles.
No doubt the next step will be to 3D print personalized and on-demand sneakers at any store.
San Francisco-based startup ThirdLove is trying to bring a similar approach to bra sizes. Its 20-member data team, Fortune reported, has developed the Fit Finder quiz that uses machine learning algorithms to help pick just the right garment for every body type.
Data scientists are also a big part of the team at Stitch Fix, a former San Francisco startup that went public in 2017 and today sports a market cap of more than $2 billion. The online “personal styling” company uses hundreds of algorithms to not only make recommendations to customers, but to help design new styles and even manage the subscription-based supply chain.
Future of Fashion
E-commerce giant Amazon has thrown its own considerable resources into developing AI applications for retail fashion—with mixed results.
One notable attempt involved a “styling assistant” that came with the company’s Echo Look camera that helped people catalog and manage their wardrobes, evening helping pick out each day’s attire. The company more recently revisited the direct consumer side of AI with an app called StyleSnap, which matches clothes and accessories uploaded to the site with the retailer’s vast inventory and recommends similar styles.
Behind the curtains, Amazon is going even further. A team of researchers in Israel have developed algorithms that can deduce whether a particular look is stylish based on a few labeled images. Another group at the company’s San Francisco research center was working on tech that could generate new designs of items based on images of a particular style the algorithms trained on.
“I will say that the accumulation of many new technologies across the industry could manifest in a highly specialized style assistant, far better than the examples we’ve seen today. However, the most likely thing is that the least sexy of the machine learning work will become the most impactful, and the public may never hear about it.”
That prediction is from an online interview with Leanne Luce, a fashion technology blogger and product manager at Google who recently wrote a book called, succinctly enough, Artificial Intelligence and Fashion.
Data Meets Design
Academics are also sticking their beakers into AI and fashion. Researchers at the University of California, San Diego, and Adobe Research have previously demonstrated that neural networks, a type of AI designed to mimic some aspects of the human brain, can be trained to generate (i.e., design) new product images to match a buyer’s preference, much like the team at Amazon.
Meanwhile, scientists at Hong Kong Polytechnic University are working with China’s answer to Amazon, Alibaba, on developing a FashionAI Dataset to help machines better understand fashion. The effort will focus on how algorithms approach certain building blocks of design, what are called “key points” such as neckline and waistline, and “fashion attributes” like collar types and skirt styles.
The man largely behind the university’s research team is Calvin Wong, a professor and associate head of Hong Kong Polytechnic University’s Institute of Textiles and Clothing. His group has also developed an “intelligent fabric defect detection system” called WiseEye for quality control, reducing the chance of producing substandard fabric by 90 percent.
Wong and company also recently inked an agreement with RCA to establish an AI-powered design laboratory, though the details of that venture have yet to be worked out, according to Broach.
One hope is that such collaborations will not just get at the technological challenges of using machines in creative endeavors like fashion, but will also address the more personal relationships humans have with their machines.
“I think who we are, and how we use AI in fashion, as our identity, is not a superficial skin. It’s very, very important for how we define our future,” Broach said.
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Today, over 77 percent of Americans own a smartphone with access to the world’s information and near-limitless learning resources.
Yet nearly 36 million adults in the US are constrained by low literacy skills, excluding them from professional opportunities, prospects of upward mobility, and full engagement with their children’s education.
And beyond its direct impact, low literacy rates affect us all. Improving literacy among adults is predicted to save $230 billion in national healthcare costs and could result in US labor productivity increases of up to 2.5 percent.
Across the board, exponential technologies are making demonetized learning tools, digital training platforms, and literacy solutions more accessible than ever before.
With rising automation and major paradigm shifts underway in the job market, these tools not only promise to make today’s workforce more versatile, but could play an invaluable role in breaking the poverty cycles often associated with low literacy.
Just three years ago, the Barbara Bush Foundation for Family Literacy and the Dollar General Literacy Foundation joined forces to tackle this intractable problem, launching a $7 million Adult Literacy XPRIZE.
Challenging teams to develop smartphone apps that significantly increase literacy skills among adult learners in just 12 months, the competition brought five prize teams to the fore, each targeting multiple demographics across the nation.
Now, after four years of research, prototyping, testing, and evaluation, XPRIZE has just this week announced two grand prize winners: Learning Upgrade and People ForWords.
In this blog, I’ll be exploring the nuts and bolts of our two winning teams and how exponential technologies are beginning to address rapidly shifting workforce demands.
Meeting 100 percent adult literacy rates
Retooling today’s workforce for tomorrow’s job market
Granting the gift of lifelong learning
Let’s dive in.
Adult Literacy XPRIZE
Emphasizing the importance of accessible mediums and scalability, the Adult Literacy XPRIZE called for teams to create mobile solutions that lower the barrier to entry, encourage persistence, develop relevant learning content, and can scale nationally.
Outperforming the competition in two key demographic groups in aggregate—native English speakers and English language learners—teams Learning Upgrade and People ForWords together claimed the prize.
To win, both organizations successfully generated the greatest gains between a pre- and post-test, administered one year apart to learners in a 12-month field test across Los Angeles, Dallas, and Philadelphia.
Prize money in hand, Learning Upgrade and People ForWords are now scaling up their solutions, each targeting a key demographic in America’s pursuit of adult literacy.
Based in San Diego, Learning Upgrade has developed an Android and iOS app that helps students learn English and math through video, songs, and gamification. Offering a total of 21 courses from kindergarten through adult education, Learning Upgrade touts a growing platform of over 900 lessons spanning English, reading, math, and even GED prep.
To further personalize each student’s learning, Learning Upgrade measures time-on-task and builds out formative performance assessments, granting teachers a quantified, real-time view of each student’s progress across both lessons and criteria.
Specialized in English reading skills, Dallas-based People ForWords offers a similarly delocalized model with its mobile game “Codex: Lost Words of Atlantis.” Based on an archaeological adventure storyline, the app features an immersive virtual environment.
Set in the Atlantis Library (now with a 3D rendering underway), Codex takes its students through narrative-peppered lessons covering everything from letter-sound practice to vocabulary reinforcement in a hidden object game.
But while both mobile apps have recruited initial piloting populations, the key to success is scale.
Using a similar incentive prize competition structure to drive recruitment, the second phase of the XPRIZE is a $1 million Barbara Bush Foundation Adult Literacy XPRIZE Communities Competition. For 15 months, the competition will challenge organizations, communities, and individuals alike to onboard adult learners onto both prize-winning platforms and fellow finalist team apps, AmritaCREATE and Cell-Ed.
Each awarded $125,000 for participation in the Communities Competition, AmritaCREATE and Cell-Ed bring yet other nuanced advantages to the table.
While AmritaCREATE curates culturally appropriate e-content relevant to given life skills, Cell-Ed takes a learn-on-the-go approach, offering micro-lessons, on-demand essential skills training, and individualized coaching on any mobile device, no internet required.
Although all these cases target slightly different demographics and problem niches, they converge upon common phenomena: mobility, efficiency, life skill relevance, personalized learning, and practicability.
And what better to scale these benefits than AI and immersive virtual environments?
In the case of education’s growing mobility, 5G and the explosion of connectivity speeds will continue to drive a learn-anytime-anywhere education model, whereby adult users learn on the fly, untethered to web access or rigid time strictures.
As I’ve explored in a previous blog on AI-crowd collaboration, we might also see the rise of AI learning consultants responsible for processing data on how you learn.
Quantifying and analyzing your interaction with course modules, where you get stuck, where you thrive, and what tools cause you ease or frustration, each user’s AI trainer might then issue personalized recommendations based on crowd feedback.
Adding a human touch, each app’s hired teaching consultants would thereby be freed to track many more students’ progress at once, vetting AI-generated tips and adjustments, and offering life coaching along the way.
Lastly, virtual learning environments—and, one day, immersive VR—will facilitate both speed and retention, two of the most critical constraints as learners age.
As I often reference, people generally remember only 10 percent of what we see, 20 percent of what we hear, and 30 percent of what we read…. But over a staggering 90 percent of what we do or experience.
By introducing gamification, immersive testing activities, and visually rich sensory environments, adult literacy platforms have a winning chance at scalability, retention, and user persistence.
Exponential Tools: Training and Retooling a Dynamic Workforce
Beyond literacy, however, virtual and augmented reality have already begun disrupting the professional training market.
As projected by ABI Research, the enterprise VR training market is on track to exceed $6.3 billion in value by 2022.
Leading the charge, Walmart has already implemented VR across 200 Academy training centers, running over 45 modules and simulating everything from unusual customer requests to a Black Friday shopping rush.
Then in September of last year, Walmart committed to a 17,000-headset order of the Oculus Go to equip every US Supercenter, neighborhood market, and discount store with VR-based employee training.
In the engineering world, Bell Helicopter is using VR to massively expedite development and testing of its latest aircraft, FCX-001. Partnering with Sector 5 Digital and HTC VIVE, Bell found it could concentrate a typical six-year aircraft design process into the course of six months, turning physical mockups into CAD-designed virtual replicas.
But beyond the design process itself, Bell is now one of a slew of companies pioneering VR pilot tests and simulations with real-world accuracy. Seated in a true-to-life virtual cockpit, pilots have now tested countless iterations of the FCX-001 in virtual flight, drawing directly onto the 3D model and enacting aircraft modifications in real time.
And in an expansion of our virtual senses, several key players are already working on haptic feedback. In the case of VR flight, French company Go Touch VR is now partnering with software developer FlyInside on fingertip-mounted haptic tech for aviation.
Dramatically reducing time and trouble required for VR-testing pilots, they aim to give touch-based confirmation of every switch and dial activated on virtual flights, just as one would experience in a full-sized cockpit mockup. Replicating texture, stiffness, and even the sensation of holding an object, these piloted devices contain a suite of actuators to simulate everything from a light touch to higher-pressured contact, all controlled by gaze and finger movements.
When it comes to other high-risk simulations, virtual and augmented reality have barely scratched the surface.
Firefighters can now combat virtual wildfires with new platforms like FLAIM Trainer or TargetSolutions. And thanks to the expansion of medical AR/VR services like 3D4Medical or Echopixel, surgeons might soon perform operations on annotated organs and magnified incision sites, speeding up reaction times and vastly improving precision.
But perhaps most urgently, virtual reality will offer an immediate solution to today’s constant industry turnover and large-scale re-education demands.
VR educational facilities with exact replicas of anything from large industrial equipment to minute circuitry will soon give anyone a second chance at the 21st-century job market.
Want to become an electric, autonomous vehicle mechanic at age 44? Throw on a demonetized VR module and learn by doing, testing your prototype iterations at almost zero cost and with no risk of harming others.
Want to be a plasma physicist and play around with a virtual nuclear fusion reactor? Now you’ll be able to simulate results and test out different tweaks, logging Smart Educational Record credits in the process.
As tomorrow’s career model shifts from a “one-and-done graduate degree” to continuous lifelong education, professional VR-based re-education will allow for a continuous education loop, reducing the barrier to entry for anyone wanting to try their hand at a new industry.
Learn Anything, Anytime, at Any Age
As VR and artificial intelligence converge with demonetized mobile connectivity, we are finally witnessing an era in which no one will be left behind.
Whether in pursuit of fundamental life skills, professional training, linguistic competence, or specialized retooling, users of all ages, career paths, income brackets, and goals are now encouraged to be students, no longer condemned to stagnancy.
Traditional constraints need no longer prevent non-native speakers from gaining an equal foothold, or specialists from pivoting into new professions, or low-income parents from staking new career paths.
As exponential technologies drive democratized access, bolstering initiatives such as the Barbara Bush Foundation Adult Literacy XPRIZE are blazing the trail to make education a scalable priority for all.
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