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#435494 Driverless Electric Trucks Are Coming, ...

Posted on August 14, 2019 by Android

Self-driving and electric cars just don’t stop making headlines lately. Amazon invested in self-driving startup Aurora earlier this year. Waymo, Daimler, GM, along with startups like Zoox, have all launched or are planning to launch driverless taxis, many of them all-electric. People are even yanking driverless cars from their timeless natural habitat—roads—to try to teach them to navigate forests and deserts.

The future of driving, it would appear, is upon us.

But an equally important vehicle that often gets left out of the conversation is trucks; their relevance to our day-to-day lives may not be as visible as that of cars, but their impact is more profound than most of us realize.

Two recent developments in trucking point to a future of self-driving, electric semis hauling goods across the country, and likely doing so more quickly, cheaply, and safely than trucks do today.

Self-Driving in Texas
Last week, Kodiak Robotics announced it’s beginning its first commercial deliveries using self-driving trucks on a route from Dallas to Houston. The two cities sit about 240 miles apart, connected primarily by interstate 45. Kodiak is aiming to expand its reach far beyond the heart of Texas (if Dallas and Houston can be considered the heart, that is) to the state’s most far-flung cities, including El Paso to the west and Laredo to the south.

If self-driving trucks are going to be constrained to staying within state lines (and given that the laws regulating them differ by state, they will be for the foreseeable future), Texas is a pretty ideal option. It’s huge (thousands of miles of highway run both east-west and north-south), it’s warm (better than cold for driverless tech components like sensors), its proximity to Mexico means constant movement of both raw materials and manufactured goods (basically, you can’t have too many trucks in Texas), and most crucially, it’s lax on laws (driverless vehicles have been permitted there since 2017).

Spoiler, though—the trucks won’t be fully unmanned. They’ll have safety drivers to guide them onto and off of the highway, and to be there in case of any unexpected glitches.

California Goes (Even More) Electric
According to some top executives in the rideshare industry, automation is just one key component of the future of driving. Another is electricity replacing gas, and it’s not just carmakers that are plugging into the trend.

This week, Daimler Trucks North America announced completion of its first electric semis for customers Penske and NFI, to be used in the companies’ southern California operations. Scheduled to start operating later this month, the trucks will essentially be guinea pigs for testing integration of electric trucks into large-scale fleets; intel gleaned from the trucks’ performance will impact the design of later models.

Design-wise, the trucks aren’t much different from any other semi you’ve seen lumbering down the highway recently. Their range is about 250 miles—not bad if you think about how much more weight a semi is pulling than a passenger sedan—and they’ve been dubbed eCascadia, an electrified version of Freightliner’s heavy-duty Cascadia truck.

Batteries have a long way to go before they can store enough energy to make electric trucks truly viable (not to mention setting up a national charging infrastructure), but Daimler’s announcement is an important step towards an electrically-driven future.

Keep on Truckin’
Obviously, it’s more exciting to think about hailing one of those cute little Waymo cars with no steering wheel to shuttle you across town than it is to think about that 12-pack of toilet paper you ordered on Amazon cruising down the highway in a semi while the safety driver takes a snooze. But pushing driverless and electric tech in the trucking industry makes sense for a few big reasons.

Trucks mostly run long routes on interstate highways—with no pedestrians, stoplights, or other city-street obstacles to contend with, highway driving is much easier to automate. What glitches there are to be smoothed out may as well be smoothed out with cargo on board rather than people. And though you wouldn’t know it amid the frantic shouts of ‘a robot could take your job!’, the US is actually in the midst of a massive shortage of truck drivers—60,000 short as of earlier this year, to be exact.

As Todd Spencer, president of the Owner-Operator Independent Drivers Association, put it, “Trucking is an absolutely essential, critical industry to the nation, to everybody in it.” Alas, trucks get far less love than cars, but come on—probably 90 percent of the things you ate, bought, or used today were at some point moved by a truck.

Adding driverless and electric tech into that equation, then, should yield positive outcomes on all sides, whether we’re talking about cheaper 12-packs of toilet paper, fewer traffic fatalities due to human error, a less-strained labor force, a stronger economy… or something pretty cool to see as you cruise down the highway in your (driverless, electric, futuristic) car.

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#435224 Can AI Save the Internet from Fake News?

Posted on June 30, 2019 by Android

There’s an old proverb that says “seeing is believing.” But in the age of artificial intelligence, it’s becoming increasingly difficult to take anything at face value—literally.

The rise of so-called “deepfakes,” in which different types of AI-based techniques are used to manipulate video content, has reached the point where Congress held its first hearing last month on the potential abuses of the technology. The congressional investigation coincided with the release of a doctored video of Facebook CEO Mark Zuckerberg delivering what appeared to be a sinister speech.

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Scientists are scrambling for solutions on how to combat deepfakes, while at the same time others are continuing to refine the techniques for less nefarious purposes, such as automating video content for the film industry.

At one end of the spectrum, for example, researchers at New York University’s Tandon School of Engineering have proposed implanting a type of digital watermark using a neural network that can spot manipulated photos and videos.

The idea is to embed the system directly into a digital camera. Many smartphone cameras and other digital devices already use AI to boost image quality and make other corrections. The authors of the study out of NYU say their prototype platform increased the chances of detecting manipulation from about 45 percent to more than 90 percent without sacrificing image quality.

On the other hand, researchers at Carnegie Mellon University recently hit on a technique for automatically and rapidly converting large amounts of video content from one source into the style of another. In one example, the scientists transferred the facial expressions of comedian John Oliver onto the bespectacled face of late night show host Stephen Colbert.

The CMU team says the method could be a boon to the movie industry, such as by converting black and white films to color, though it also conceded that the technology could be used to develop deepfakes.

Words Matter with Fake News
While the current spotlight is on how to combat video and image manipulation, a prolonged trench warfare on fake news is being fought by academia, nonprofits, and the tech industry.

This isn’t the fake news that some have come to use as a knee-jerk reaction to fact-based information that might be less than flattering to the subject of the report. Rather, fake news is deliberately-created misinformation that is spread via the internet.

In a recent Pew Research Center poll, Americans said fake news is a bigger problem than violent crime, racism, and terrorism. Fortunately, many of the linguistic tools that have been applied to determine when people are being deliberately deceitful can be baked into algorithms for spotting fake news.

That’s the approach taken by a team at the University of Michigan (U-M) to develop an algorithm that was better than humans at identifying fake news—76 percent versus 70 percent—by focusing on linguistic cues like grammatical structure, word choice, and punctuation.

For example, fake news tends to be filled with hyperbole and exaggeration, using terms like “overwhelming” or “extraordinary.”

“I think that’s a way to make up for the fact that the news is not quite true, so trying to compensate with the language that’s being used,” Rada Mihalcea, a computer science and engineering professor at U-M, told Singularity Hub.

The paper “Automatic Detection of Fake News” was based on the team’s previous studies on how people lie in general, without necessarily having the intention of spreading fake news, she said.

“Deception is a complicated and complex phenomenon that requires brain power,” Mihalcea noted. “That often results in simpler language, where you have shorter sentences or shorter documents.”

AI Versus AI
While most fake news is still churned out by humans with identifiable patterns of lying, according to Mihalcea, other researchers are already anticipating how to detect misinformation manufactured by machines.

A group led by Yejin Choi, with the Allen Institute of Artificial Intelligence and the University of Washington in Seattle, is one such team. The researchers recently introduced the world to Grover, an AI platform that is particularly good at catching autonomously-generated fake news because it’s equally good at creating it.

“This is due to a finding that is perhaps counterintuitive: strong generators for neural fake news are themselves strong detectors of it,” wrote Rowan Zellers, a PhD student and team member, in a Medium blog post. “A generator of fake news will be most familiar with its own peculiarities, such as using overly common or predictable words, as well as the peculiarities of similar generators.”

The team found that the best current discriminators can classify neural fake news from real, human-created text with 73 percent accuracy. Grover clocks in with 92 percent accuracy based on a training set of 5,000 neural network-generated fake news samples. Zellers wrote that Grover got better at scale, identifying 97.5 percent of made-up machine mumbo jumbo when trained on 80,000 articles.

It performed almost as well against fake news created by a powerful new text-generation system called GPT-2 built by OpenAI, a nonprofit research lab founded by Elon Musk, classifying 96.1 percent of the machine-written articles.

OpenAI had so feared that the platform could be abused that it has only released limited versions of the software. The public can play with a scaled-down version posted by a machine learning engineer named Adam King, where the user types in a short prompt and GPT-2 bangs out a short story or poem based on the snippet of text.

No Silver AI Bullet
While real progress is being made against fake news, the challenges of using AI to detect and correct misinformation are abundant, according to Hugo Williams, outreach manager for Logically, a UK-based startup that is developing different detectors using elements of deep learning and natural language processing, among others. He explained that the Logically models analyze information based on a three-pronged approach.

Publisher metadata: Is the article from a known, reliable, and trustworthy publisher with a history of credible journalism?
Network behavior: Is the article proliferating through social platforms and networks in ways typically associated with misinformation?
Content: The AI scans articles for hundreds of known indicators typically found in misinformation.

“There is no single algorithm which is capable of doing this,” Williams wrote in an email to Singularity Hub. “Even when you have a collection of different algorithms which—when combined—can give you relatively decent indications of what is unreliable or outright false, there will always need to be a human layer in the pipeline.”

The company released a consumer app in India back in February just before that country’s election cycle that was a “great testing ground” to refine its technology for the next app release, which is scheduled in the UK later this year. Users can submit articles for further scrutiny by a real person.

“We see our technology not as replacing traditional verification work, but as a method of simplifying and streamlining a very manual process,” Williams said. “In doing so, we’re able to publish more fact checks at a far quicker pace than other organizations.”

“With heightened analysis and the addition of more contextual information around the stories that our users are reading, we are not telling our users what they should or should not believe, but encouraging critical thinking based upon reliable, credible, and verified content,” he added.

AI may never be able to detect fake news entirely on its own, but it can help us be smarter about what we read on the internet.

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#435196 Avatar Love? New ‘Black Mirror’ ...

Posted on June 17, 2019 by Android

This week, the widely-anticipated fifth season of the dystopian series Black Mirror was released on Netflix. The storylines this season are less focused on far-out scenarios and increasingly aligned with current issues. With only three episodes, this season raises more questions than it answers, often leaving audiences bewildered.

The episode Smithereens explores our society’s crippling addiction to social media platforms and the monopoly they hold over our data. In Rachel, Jack and Ashley Too, we see the disruptive impact of technologies on the music and entertainment industry, and the price of fame for artists in the digital world. Like most Black Mirror episodes, these explore the sometimes disturbing implications of tech advancements on humanity.

But once again, in the midst of all the doom and gloom, the creators of the series leave us with a glimmer of hope. Aligned with Pride month, the episode Striking Vipers explores the impact of virtual reality on love, relationships, and sexual fluidity.

*The review contains a few spoilers.*

Striking Vipers
The first episode of the season, Striking Vipers may be one of the most thought-provoking episodes in Black Mirror history. Reminiscent of previous episodes San Junipero and Hang the DJ, the writers explore the potential for technology to transform human intimacy.

The episode tells the story of two old friends, Danny and Karl, whose friendship is reignited in an unconventional way. Karl unexpectedly appears at Danny’s 38th birthday and reintroduces him to the VR version of a game they used to play years before. In the game Striking Vipers X, each of the players is represented by an avatar of their choice in an uncanny digital reality. Following old tradition, Karl chooses to become the female fighter, Roxanne, and Danny takes on the role of the male fighter, Lance. The state-of-the-art VR headsets appear to use an advanced form of brain-machine interface to allow each player to be fully immersed in the virtual world, emulating all physical sensations.

To their surprise (and confusion), Danny and Karl find themselves transitioning from fist-fighting to kissing. Over the course of many games, they continue to explore a sexual and romantic relationship in the virtual world, leaving them confused and distant in the real world. The virtual and physical realities begin to blur, and so do the identities of the players with their avatars. Danny, who is married (in a heterosexual relationship) and is a father, begins to carry guilt and confusion in the real world. They both wonder if there would be any spark between them in real life.

The brain-machine interface (BMI) depicted in the episode is still science fiction, but that hasn’t stopped innovators from pushing the technology forward. Experts today are designing more intricate BMI systems while programming better algorithms to interpret the neural signals they capture. Scientists have already succeeded in enabling paralyzed patients to type with their minds, and are even allowing people to communicate with one another purely through brainwaves.

The convergence of BMIs with virtual reality and artificial intelligence could make the experience of such immersive digital realities possible. Virtual reality, too, is decreasing exponentially in cost and increasing in quality.

The narrative provides meaningful commentary on another tech area—gaming. It highlights video games not necessarily as addictive distractions, but rather as a platform for connecting with others in a deeper way. This is already very relevant. Video games like Final Fantasy are often a tool for meaningful digital connections for their players.

The Implications of Virtual Reality on Love and Relationships
The narrative of Striking Vipers raises many novel questions about the implications of immersive technologies on relationships: could the virtual world allow us a safe space to explore suppressed desires? Can virtual avatars make it easier for us to show affection to those we care about? Can a sexual or romantic encounter in the digital world be considered infidelity?

Above all, the episode explores the therapeutic possibilities of such technologies. While many fears about virtual reality had been raised in previous seasons of Black Mirror, this episode was focused on its potential. This includes the potential of immersive technology to be a source of liberation, meaningful connections, and self-exploration, as well as a tool for realizing our true identities and desires.

Once again, this is aligned with emerging trends in VR. We are seeing the rise of social VR applications and platforms that allow you to hang out with your friends and family as avatars in the virtual space. The technology is allowing for animation movies, such as Coco VR, to become an increasingly social and interactive experience. Considering that meaningful social interaction can alleviate depression and anxiety, such applications could contribute to well-being.

Techno-philosopher and National Geographic host Jason Silva points out that immersive media technologies can be “engines of empathy.” VR allows us to enter virtual spaces that mimic someone else’s state of mind, allowing us to empathize with the way they view the world. Silva said, “Imagine the intimacy that becomes possible when people meet and they say, ‘Hey, do you want to come visit my world? Do you want to see what it’s like to be inside my head?’”

What is most fascinating about Striking Vipers is that it explores how we may redefine love with virtual reality; we are introduced to love between virtual avatars. While this kind of love may seem confusing to audiences, it may be one of the complex implications of virtual reality on human relationships.

In many ways, the title Black Mirror couldn’t be more appropriate, as each episode serves as a mirror to the most disturbing aspects of our psyches as they get amplified through technology. However, what we see in uplifting and thought-provoking plots like Striking Vipers, San Junipero, and Hang The DJ is that technology could also amplify the most positive aspects of our humanity. This includes our powerful capacity to love.

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#435098 Coming of Age in the Age of AI: The ...

Posted on May 15, 2019 by Android

The first generation to grow up entirely in the 21st century will never remember a time before smartphones or smart assistants. They will likely be the first children to ride in self-driving cars, as well as the first whose healthcare and education could be increasingly turned over to artificially intelligent machines.

Futurists, demographers, and marketers have yet to agree on the specifics of what defines the next wave of humanity to follow Generation Z. That hasn’t stopped some, like Australian futurist Mark McCrindle, from coining the term Generation Alpha, denoting a sort of reboot of society in a fully-realized digital age.

“In the past, the individual had no power, really,” McCrindle told Business Insider. “Now, the individual has great control of their lives through being able to leverage this world. Technology, in a sense, transformed the expectations of our interactions.”

No doubt technology may impart Marvel superhero-like powers to Generation Alpha that even tech-savvy Millennials never envisioned over cups of chai latte. But the powers of machine learning, computer vision, and other disciplines under the broad category of artificial intelligence will shape this yet unformed generation more definitively than any before it.

What will it be like to come of age in the Age of AI?

The AI Doctor Will See You Now
Perhaps no other industry is adopting and using AI as much as healthcare. The term “artificial intelligence” appears in nearly 90,000 publications from biomedical literature and research on the PubMed database.

AI is already transforming healthcare and longevity research. Machines are helping to design drugs faster and detect disease earlier. And AI may soon influence not only how we diagnose and treat illness in children, but perhaps how we choose which children will be born in the first place.

A study published earlier this month in NPJ Digital Medicine by scientists from Weill Cornell Medicine used 12,000 photos of human embryos taken five days after fertilization to train an AI algorithm on how to tell which in vitro fertilized embryo had the best chance of a successful pregnancy based on its quality.

Investigators assigned each embryo a grade based on various aspects of its appearance. A statistical analysis then correlated that grade with the probability of success. The algorithm, dubbed Stork, was able to classify the quality of a new set of images with 97 percent accuracy.

“Our algorithm will help embryologists maximize the chances that their patients will have a single healthy pregnancy,” said Dr. Olivier Elemento, director of the Caryl and Israel Englander Institute for Precision Medicine at Weill Cornell Medicine, in a press release. “The IVF procedure will remain the same, but we’ll be able to improve outcomes by harnessing the power of artificial intelligence.”

Other medical researchers see potential in applying AI to detect possible developmental issues in newborns. Scientists in Europe, working with a Finnish AI startup that creates seizure monitoring technology, have developed a technique for detecting movement patterns that might indicate conditions like cerebral palsy.

Published last month in the journal Acta Pediatrica, the study relied on an algorithm to extract the movements from a newborn, turning it into a simplified “stick figure” that medical experts could use to more easily detect clinically relevant data.

The researchers are continuing to improve the datasets, including using 3D video recordings, and are now developing an AI-based method for determining if a child’s motor maturity aligns with its true age. Meanwhile, a study published in February in Nature Medicine discussed the potential of using AI to diagnose pediatric disease.

AI Gets Classy
After being weaned on algorithms, Generation Alpha will hit the books—about machine learning.

China is famously trying to win the proverbial AI arms race by spending billions on new technologies, with one Chinese city alone pledging nearly $16 billion to build a smart economy based on artificial intelligence.

To reach dominance by its stated goal of 2030, Chinese cities are also incorporating AI education into their school curriculum. Last year, China published its first high school textbook on AI, according to the South China Morning Post. More than 40 schools are participating in a pilot program that involves SenseTime, one of the country’s biggest AI companies.

In the US, where it seems every child has access to their own AI assistant, researchers are just beginning to understand how the ubiquity of intelligent machines will influence the ways children learn and interact with their highly digitized environments.

Sandra Chang-Kredl, associate professor of the department of education at Concordia University, told The Globe and Mail that AI could have detrimental effects on learning creativity or emotional connectedness.

Similar concerns inspired Stefania Druga, a member of the Personal Robots group at the MIT Media Lab (and former Education Teaching Fellow at SU), to study interactions between children and artificial intelligence devices in order to encourage positive interactions.

Toward that goal, Druga created Cognimates, a platform that enables children to program and customize their own smart devices such as Alexa or even a smart, functional robot. The kids can also use Cognimates to train their own AI models or even build a machine learning version of Rock Paper Scissors that gets better over time.

“I believe it’s important to also introduce young people to the concepts of AI and machine learning through hands-on projects so they can make more informed and critical use of these technologies,” Druga wrote in a Medium blog post.

Druga is also the founder of Hackidemia, an international organization that sponsors workshops and labs around the world to introduce kids to emerging technologies at an early age.

“I think we are in an arms race in education with the advancement of technology, and we need to start thinking about AI literacy before patterns of behaviors for children and their families settle in place,” she wrote.

AI Goes Back to School
It also turns out that AI has as much to learn from kids. More and more researchers are interested in understanding how children grasp basic concepts that still elude the most advanced machine minds.

For example, developmental psychologist Alison Gopnik has written and lectured extensively about how studying the minds of children can provide computer scientists clues on how to improve machine learning techniques.

In an interview on Vox, she described that while DeepMind’s AlpahZero was trained to be a chessmaster, it struggles with even the simplest changes in the rules, such as allowing the bishop to move horizontally instead of vertically.

“A human chess player, even a kid, will immediately understand how to transfer that new rule to their playing of the game,” she noted. “Flexibility and generalization are something that even human one-year-olds can do but that the best machine learning systems have a much harder time with.”

Last year, the federal defense agency DARPA announced a new program aimed at improving AI by teaching it “common sense.” One of the chief strategies is to develop systems for “teaching machines through experience, mimicking the way babies grow to understand the world.”

Such an approach is also the basis of a new AI program at MIT called the MIT Quest for Intelligence.

The research leverages cognitive science to understand human intelligence, according to an article on the project in MIT Technology Review, such as exploring how young children visualize the world using their own innate 3D models.

“Children’s play is really serious business,” said Josh Tenenbaum, who leads the Computational Cognitive Science lab at MIT and his head of the new program. “They’re experiments. And that’s what makes humans the smartest learners in the known universe.”

In a world increasingly driven by smart technologies, it’s good to know the next generation will be able to keep up.

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#435080 12 Ways Big Tech Can Take Big Action on ...

Posted on May 14, 2019 by Android

Bill Gates and Mark Zuckerberg have invested $1 billion in Breakthrough Energy to fund next-generation solutions to tackle climate. But there is a huge risk that any successful innovation will only reach the market as the world approaches 2030 at the earliest.

We now know that reducing the risk of dangerous climate change means halving global greenhouse gas emissions by that date—in just 11 years. Perhaps Gates, Zuckerberg, and all the tech giants should invest equally in innovations to do with how their own platforms —search, social media, eCommerce—can support societal behavior changes to drive down emissions.

After all, the tech giants influence the decisions of four billion consumers every day. It is time for a social contract between tech and society.

Recently myself and collaborator Johan Falk published a report during the World Economic Forum in Davos outlining 12 ways the tech sector can contribute to supporting societal goals to stabilize Earth’s climate.

Become genuine climate guardians

Tech giants go to great lengths to show how serious they are about reducing their emissions. But I smell cognitive dissonance. Google and Microsoft are working in partnership with oil companies to develop AI tools to help maximize oil recovery. This is not the behavior of companies working flat-out to stabilize Earth’s climate. Indeed, few major tech firms have visions that indicate a stable and resilient planet might be a good goal, yet AI alone has the potential to slash greenhouse gas emissions by four percent by 2030—equivalent to the emissions of Australia, Canada, and Japan combined.

We are now developing a playbook, which we plan to publish later this year at the UN climate summit, about making it as simple as possible for a CEO to become a climate guardian.

Hey Alexa, do you care about the stability of Earth’s climate?

Increasingly, consumers are delegating their decisions to narrow artificial intelligence like Alexa and Siri. Welcome to a world of zero-click purchases.

Should algorithms and information architecture be designed to nudge consumer behavior towards low-carbon choices, for example by making these options the default? We think so. People don’t mind being nudged; in fact, they welcome efforts to make their lives better. For instance, if I want to lose weight, I know I will need all the help I can get. Let’s ‘nudge for good’ and experiment with supporting societal goals.

Use social media for good

Facebook’s goal is to bring the world closer together. With 2.2 billion users on the platform, CEO Mark Zuckerberg can reasonably claim this goal is possible. But social media has changed the flow of information in the world, creating a lucrative industry around a toxic brown-cloud of confusion and anger, with frankly terrifying implications for democracy. This has been linked to the rise of nationalism and populism, and to the election of leaders who shun international cooperation, dismiss scientific knowledge, and reverse climate action at a moment when we need it more than ever.

Social media tools need re-engineering to help people make sense of the world, support democratic processes, and build communities around societal goals. Make this your mission.

Design for a future on Earth

Almost everything is designed with computer software, from buildings to mobile phones to consumer packaging. It is time to make zero-carbon design the new default and design products for sharing, re-use and disassembly.

The future is circular

Halving emissions in a decade will require all companies to adopt circular business models to reduce material use. Some tech companies are leading the charge. Apple has committed to becoming 100 percent circular as soon as possible. Great.

While big tech companies strive to be market leaders here, many other companies lack essential knowledge. Tech companies can support rapid adoption in different economic sectors, not least because they have the know-how to scale innovations exponentially. It makes business sense. If economies of scale drive the price of recycled steel and aluminium down, everyone wins.

Reward low-carbon consumption

eCommerce platforms can create incentives for low-carbon consumption. The world’s largest experiment in greening consumer behavior is Ant Forest, set up by Chinese fintech giant Ant Financial.

An estimated 300 million customers—similar to the population of the United States—gain points for making low-carbon choices such as walking to work, using public transport, or paying bills online. Virtual points are eventually converted into real trees. Sure, big questions remain about its true influence on emissions, but this is a space for rapid experimentation for big impact.

Make information more useful

Science is our tool for defining reality. Scientific consensus is how we attain reliable knowledge. Even after the information revolution, reliable knowledge about the world remains fragmented and unstructured. Build the next generation of search engines to genuinely make the world’s knowledge useful for supporting societal goals.

We need to put these tools towards supporting shared world views of the state of the planet based on the best science. New AI tools being developed by startups like Iris.ai can help see through the fog. From Alexa to Google Home and Siri, the future is “Voice”, but who chooses the information source? The highest bidder? Again, the implications for climate are huge.

Create new standards for digital advertising and marketing

Half of global ad revenue will soon be online, and largely going to a small handful of companies. How about creating a novel ethical standard on what is advertised and where? Companies could consider promoting sustainable choices and healthy lifestyles and limiting advertising of high-emissions products such as cheap flights.

We are what we eat

It is no secret that tech is about to disrupt grocery. The supermarkets of the future will be built on personal consumer data. With about two billion people either obese or overweight, revolutions in choice architecture could support positive diet choices, reduce meat consumption, halve food waste and, into the bargain, slash greenhouse gas emissions.

The future of transport is not cars, it’s data

The 2020s look set to be the biggest disruption of the automobile industry since Henry Ford unveiled the Model T. Two seismic shifts are on their way.

First, electric cars now compete favorably with petrol engines on range. Growth will reach an inflection point within a year or two once prices reach parity. The death of the internal combustion engine in Europe and Asia is assured with end dates announced by China, India, France, the UK, and most of Scandinavia. Dates range from 2025 (Norway) to 2040 (UK and China).

Tech giants can accelerate the demise. Uber recently announced a passenger surcharge to help London drivers save around $1,500 a year towards the cost of an electric car.

Second, driverless cars can shift the transport economic model from ownership to service and ride sharing. A complete shift away from privately-owned vehicles is around the corner, with large implications for emissions.

Clean-energy living and working

Most buildings are barely used and inefficiently heated and cooled. Digitization can slash this waste and its corresponding emissions through measurement, monitoring, and new business models to use office space. While, just a few unicorns are currently in this space, the potential is enormous. Buildings are one of the five biggest sources of emissions, yet have the potential to become clean energy producers in a distributed energy network.

Creating liveable cities

More cities are setting ambitious climate targets to halve emissions in a decade or even less. Tech companies can support this transition by driving demand for low-carbon services for their workforces and offices, but also by providing tools to help monitor emissions and act to reduce them. Google, for example, is collecting travel and other data from across cities to estimate emissions in real time. This is possible through technologies like artificial intelligence and the internet of things. But beware of smart cities that turn out to be not so smart. Efficiencies can reduce resilience when cities face crises.

It’s a Start
Of course, it will take more than tech to solve the climate crisis. But tech is a wildcard. The actions of the current tech giants and their acolytes could serve to destabilize the climate further or bring it under control.

We need a new social contract between tech companies and society to achieve societal goals. The alternative is unthinkable. Without drastic action now, climate chaos threatens to engulf us all. As this future approaches, regulators will be forced to take ever more draconian action to rein in the problem. Acting now will reduce that risk.

Note: A version of this article was originally published on World Economic Forum

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