Tag Archives: humanoid

#436190 What Is the Uncanny Valley?

Have you ever encountered a lifelike humanoid robot or a realistic computer-generated face that seem a bit off or unsettling, though you can’t quite explain why?

Take for instance AVA, one of the “digital humans” created by New Zealand tech startup Soul Machines as an on-screen avatar for Autodesk. Watching a lifelike digital being such as AVA can be both fascinating and disconcerting. AVA expresses empathy through her demeanor and movements: slightly raised brows, a tilt of the head, a nod.

By meticulously rendering every lash and line in its avatars, Soul Machines aimed to create a digital human that is virtually undistinguishable from a real one. But to many, rather than looking natural, AVA actually looks creepy. There’s something about it being almost human but not quite that can make people uneasy.

Like AVA, many other ultra-realistic avatars, androids, and animated characters appear stuck in a disturbing in-between world: They are so lifelike and yet they are not “right.” This void of strangeness is known as the uncanny valley.

Uncanny Valley: Definition and History
The uncanny valley is a concept first introduced in the 1970s by Masahiro Mori, then a professor at the Tokyo Institute of Technology. The term describes Mori’s observation that as robots appear more humanlike, they become more appealing—but only up to a certain point. Upon reaching the uncanny valley, our affinity descends into a feeling of strangeness, a sense of unease, and a tendency to be scared or freaked out.

Image: Masahiro Mori

The uncanny valley as depicted in Masahiro Mori’s original graph: As a robot’s human likeness [horizontal axis] increases, our affinity towards the robot [vertical axis] increases too, but only up to a certain point. For some lifelike robots, our response to them plunges, and they appear repulsive or creepy. That’s the uncanny valley.

In his seminal essay for Japanese journal Energy, Mori wrote:

I have noticed that, in climbing toward the goal of making robots appear human, our affinity for them increases until we come to a valley, which I call the uncanny valley.

Later in the essay, Mori describes the uncanny valley by using an example—the first prosthetic hands:

One might say that the prosthetic hand has achieved a degree of resemblance to the human form, perhaps on a par with false teeth. However, when we realize the hand, which at first site looked real, is in fact artificial, we experience an eerie sensation. For example, we could be startled during a handshake by its limp boneless grip together with its texture and coldness. When this happens, we lose our sense of affinity, and the hand becomes uncanny.

In an interview with IEEE Spectrum, Mori explained how he came up with the idea for the uncanny valley:

“Since I was a child, I have never liked looking at wax figures. They looked somewhat creepy to me. At that time, electronic prosthetic hands were being developed, and they triggered in me the same kind of sensation. These experiences had made me start thinking about robots in general, which led me to write that essay. The uncanny valley was my intuition. It was one of my ideas.”

Uncanny Valley Examples
To better illustrate how the uncanny valley works, here are some examples of the phenomenon. Prepare to be freaked out.

1. Telenoid

Photo: Hiroshi Ishiguro/Osaka University/ATR

Taking the top spot in the “creepiest” rankings of IEEE Spectrum’s Robots Guide, Telenoid is a robotic communication device designed by Japanese roboticist Hiroshi Ishiguro. Its bald head, lifeless face, and lack of limbs make it seem more alien than human.

2. Diego-san

Photo: Andrew Oh/Javier Movellan/Calit2

Engineers and roboticists at the University of California San Diego’s Machine Perception Lab developed this robot baby to help parents better communicate with their infants. At 1.2 meters (4 feet) tall and weighing 30 kilograms (66 pounds), Diego-san is a big baby—bigger than an average 1-year-old child.

“Even though the facial expression is sophisticated and intuitive in this infant robot, I still perceive a false smile when I’m expecting the baby to appear happy,” says Angela Tinwell, a senior lecturer at the University of Bolton in the U.K. and author of The Uncanny Valley in Games and Animation. “This, along with a lack of detail in the eyes and forehead, can make the baby appear vacant and creepy, so I would want to avoid those ‘dead eyes’ rather than interacting with Diego-san.”

​3. Geminoid HI

Photo: Osaka University/ATR/Kokoro

Another one of Ishiguro’s creations, Geminoid HI is his android replica. He even took hair from his own scalp to put onto his robot twin. Ishiguro says he created Geminoid HI to better understand what it means to be human.

4. Sophia

Photo: Mikhail Tereshchenko/TASS/Getty Images

Designed by David Hanson of Hanson Robotics, Sophia is one of the most famous humanoid robots. Like Soul Machines’ AVA, Sophia displays a range of emotional expressions and is equipped with natural language processing capabilities.

5. Anthropomorphized felines

The uncanny valley doesn’t only happen with robots that adopt a human form. The 2019 live-action versions of the animated film The Lion King and the musical Cats brought the uncanny valley to the forefront of pop culture. To some fans, the photorealistic computer animations of talking lions and singing cats that mimic human movements were just creepy.

Are you feeling that eerie sensation yet?

Uncanny Valley: Science or Pseudoscience?
Despite our continued fascination with the uncanny valley, its validity as a scientific concept is highly debated. The uncanny valley wasn’t actually proposed as a scientific concept, yet has often been criticized in that light.

Mori himself said in his IEEE Spectrum interview that he didn’t explore the concept from a rigorous scientific perspective but as more of a guideline for robot designers:

Pointing out the existence of the uncanny valley was more of a piece of advice from me to people who design robots rather than a scientific statement.

Karl MacDorman, an associate professor of human-computer interaction at Indiana University who has long studied the uncanny valley, interprets the classic graph not as expressing Mori’s theory but as a heuristic for learning the concept and organizing observations.

“I believe his theory is instead expressed by his examples, which show that a mismatch in the human likeness of appearance and touch or appearance and motion can elicit a feeling of eeriness,” MacDorman says. “In my own experiments, I have consistently reproduced this effect within and across sense modalities. For example, a mismatch in the human realism of the features of a face heightens eeriness; a robot with a human voice or a human with a robotic voice is eerie.”

How to Avoid the Uncanny Valley
Unless you intend to create creepy characters or evoke a feeling of unease, you can follow certain design principles to avoid the uncanny valley. “The effect can be reduced by not creating robots or computer-animated characters that combine features on different sides of a boundary—for example, human and nonhuman, living and nonliving, or real and artificial,” MacDorman says.

To make a robot or avatar more realistic and move it beyond the valley, Tinwell says to ensure that a character’s facial expressions match its emotive tones of speech, and that its body movements are responsive and reflect its hypothetical emotional state. Special attention must also be paid to facial elements such as the forehead, eyes, and mouth, which depict the complexities of emotion and thought. “The mouth must be modeled and animated correctly so the character doesn’t appear aggressive or portray a ‘false smile’ when they should be genuinely happy,” she says.

For Christoph Bartneck, an associate professor at the University of Canterbury in New Zealand, the goal is not to avoid the uncanny valley, but to avoid bad character animations or behaviors, stressing the importance of matching the appearance of a robot with its ability. “We’re trained to spot even the slightest divergence from ‘normal’ human movements or behavior,” he says. “Hence, we often fail in creating highly realistic, humanlike characters.”

But he warns that the uncanny valley appears to be more of an uncanny cliff. “We find the likability to increase and then crash once robots become humanlike,” he says. “But we have never observed them ever coming out of the valley. You fall off and that’s it.” Continue reading

Posted in Human Robots

#436180 Bipedal Robot Cassie Cal Learns to ...

There’s no particular reason why knowing how to juggle would be a useful skill for a robot. Despite this, robots are frequently taught how to juggle things. Blind robots can juggle, humanoid robots can juggle, and even drones can juggle. Why? Because juggling is hard, man! You have to think about a bunch of different things at once, and also do a bunch of different things at once, which this particular human at least finds to be overly stressful. While juggling may not stress robots out, it does require carefully coordinated sensing and computing and actuation, which means that it’s as good a task as any (and a more entertaining task than most) for testing the capabilities of your system.

UC Berkeley’s Cassie Cal robot, which consists of two legs and what could be called a torso if you were feeling charitable, has just learned to juggle by bouncing a ball on what would be her head if she had one of those. The idea is that if Cassie can juggle while balancing at the same time, she’ll be better able to do other things that require dynamic multitasking, too. And if that doesn’t work out, she’ll still be able to join the circus.

Cassie’s juggling is assisted by an external motion capture system that tracks the location of the ball, but otherwise everything is autonomous. Cassie is able to juggle the ball by leaning forwards and backwards, left and right, and moving up and down. She does this while maintaining her own balance, which is the whole point of this research—successfully executing two dynamic behaviors that may sometimes be at odds with one another. The end goal here is not to make a better juggling robot, but rather to explore dynamic multitasking, a skill that robots will need in order to be successful in human environments.

This work is from the Hybrid Robotics Lab at UC Berkeley, led by Koushil Sreenath, and is being done by Katherine Poggensee, Albert Li, Daniel Sotsaikich, Bike Zhang, and Prasanth Kotaru.

For a bit more detail, we spoke with Albert Li via email.

Image: UC Berkeley

UC Berkeley’s Cassie Cal getting ready to juggle.

IEEE Spectrum: What would be involved in getting Cassie to juggle without relying on motion capture?

Albert Li: Our motivation for starting off with motion capture was to first address the control challenge of juggling on a biped without worrying about implementing the perception. We actually do have a ball detector working on a camera, which would mean we wouldn’t have to rely on the motion capture system. However, we need to mount the camera in a way that it would provide the best upwards field of view, and we also have develop a reliable estimator. The estimator is particularly important because when the ball gets close enough to the camera, we actually can’t track the ball and have to assume our dynamic models describe its motion accurately enough until it bounces back up.

What keeps Cassie from juggling indefinitely?

There are a few factors that affect how long Cassie can sustain a juggle. While in simulation the paddle exhibits homogeneous properties like its stiffness and damping, in reality every surface has anisotropic contact properties. So, there are parts of the paddle which may be better for juggling than others (and importantly, react differently than modeled). These differences in contact are also exacerbated due to how the paddle is cantilevered when mounted on Cassie. When the ball hits these areas, it leads to a larger than expected error in a juggle. Due to the small size of the paddle, the ball may then just hit the paddle’s edge and end the juggling run. Over a very long run, this is a likely occurrence. Additionally, some large juggling errors could cause Cassie’s feet to slip slightly, which ends up changing the stable standing position over time. Since this version of the controller assumes Cassie is stationary, this change in position eventually leads to poor juggles and failure.

Would Cassie be able to juggle while walking (or hovershoe-ing)?

Walking (and hovershoe-ing) while juggling is a far more challenging problem and is certainly a goal for future research. Some of these challenges include getting the paddle to precise poses to juggle the ball while also moving to avoid any destabilizing effects of stepping incorrectly. The number of juggles per step of walking could also vary and make the mathematics of the problem more challenging. The controller goal is also more involved. While the current goal of the juggling controller is to juggle the ball to a static apex position, with a walking juggling controller, we may instead want to hit the ball forwards and also walk forwards to bounce it, juggle the ball along a particular path, etc. Solving such challenges would be the main thrusts of the follow-up research.

Can you give an example of a practical task that would be made possible by using a controller like this?

Studying juggling means studying contact behavior and leveraging our models of it to achieve a known objective. Juggling could also be used to study predictable post-contact flight behavior. Consider the scenario where a robot is attempting to make a catch, but fails, letting the ball to bounce off of its hand, and then recovering the catch. This behavior could also be intentional: It is often easier to first execute a bounce to direct the target and then perform a subsequent action. For example, volleyball players could in principle directly hit a spiked ball back, but almost always bump the ball back up and then return it.

Even beyond this motivating example, the kinds of models we employ to get juggling working are more generally applicable to any task that involves contact, which could include tasks besides bouncing like sliding and rolling. For example, clearing space on a desk by pushing objects to the side may be preferable than individually manipulating each and every object on it.

You mention collaborative juggling or juggling multiple balls—is that something you’ve tried yet? Can you talk a bit more about what you’re working on next?

We haven’t yet started working on collaborative or multi-ball juggling, but that’s also a goal for future work. Juggling multiple balls statically is probably the most reasonable next goal, but presents additional challenges. For instance, you have to encode a notion of juggling urgency (if the second ball isn’t hit hard enough, you have less time to get the first ball up before you get back to the second one).

On the other hand, collaborative human-robot juggling requires a more advanced decision-making framework. To get robust multi-agent juggling, the robot will need to employ some sort of probabilistic model of the expected human behavior (are they likely to move somewhere? Are they trying to catch the ball high or low? Is it safe to hit the ball back?). In general, developing such human models is difficult since humans are fairly unpredictable and often don’t exhibit rational behavior. This will be a focus of future work.

[ Hybrid Robotics Lab ] Continue reading

Posted in Human Robots

#436178 Within 10 Years, We’ll Travel by ...

What’s faster than autonomous vehicles and flying cars?

Try Hyperloop, rocket travel, and robotic avatars. Hyperloop is currently working towards 670 mph (1080 kph) passenger pods, capable of zipping us from Los Angeles to downtown Las Vegas in under 30 minutes. Rocket Travel (think SpaceX’s Starship) promises to deliver you almost anywhere on the planet in under an hour. Think New York to Shanghai in 39 minutes.

But wait, it gets even better…

As 5G connectivity, hyper-realistic virtual reality, and next-gen robotics continue their exponential progress, the emergence of “robotic avatars” will all but nullify the concept of distance, replacing human travel with immediate remote telepresence.

Let’s dive in.

Hyperloop One: LA to SF in 35 Minutes
Did you know that Hyperloop was the brainchild of Elon Musk? Just one in a series of transportation innovations from a man determined to leave his mark on the industry.

In 2013, in an attempt to shorten the long commute between Los Angeles and San Francisco, the California state legislature proposed a $68 billion budget allocation for what appeared to be the slowest and most expensive bullet train in history.

Musk was outraged. The cost was too high, the train too sluggish. Teaming up with a group of engineers from Tesla and SpaceX, he published a 58-page concept paper for “The Hyperloop,” a high-speed transportation network that used magnetic levitation to propel passenger pods down vacuum tubes at speeds of up to 670 mph. If successful, it would zip you across California in 35 minutes—just enough time to watch your favorite sitcom.

In January 2013, venture capitalist Shervin Pishevar, with Musk’s blessing, started Hyperloop One with myself, Jim Messina (former White House Deputy Chief of Staff for President Obama), and tech entrepreneurs Joe Lonsdale and David Sacks as founding board members. A couple of years after that, the Virgin Group invested in this idea, Richard Branson was elected chairman, and Virgin Hyperloop One was born.

“The Hyperloop exists,” says Josh Giegel, co-founder and chief technology officer of Hyperloop One, “because of the rapid acceleration of power electronics, computational modeling, material sciences, and 3D printing.”

Thanks to these convergences, there are now ten major Hyperloop One projects—in various stages of development—spread across the globe. Chicago to DC in 35 minutes. Pune to Mumbai in 25 minutes. According to Giegel, “Hyperloop is targeting certification in 2023. By 2025, the company plans to have multiple projects under construction and running initial passenger testing.”

So think about this timetable: Autonomous car rollouts by 2020. Hyperloop certification and aerial ridesharing by 2023. By 2025—going on vacation might have a totally different meaning. Going to work most definitely will.

But what’s faster than Hyperloop?

Rocket Travel
As if autonomous vehicles, flying cars, and Hyperloop weren’t enough, in September of 2017, speaking at the International Astronautical Congress in Adelaide, Australia, Musk promised that for the price of an economy airline ticket, his rockets will fly you “anywhere on Earth in under an hour.”

Musk wants to use SpaceX’s megarocket, Starship, which was designed to take humans to Mars, for terrestrial passenger delivery. The Starship travels at 17,500 mph. It’s an order of magnitude faster than the supersonic jet Concorde.

Think about what this actually means: New York to Shanghai in 39 minutes. London to Dubai in 29 minutes. Hong Kong to Singapore in 22 minutes.

So how real is the Starship?

“We could probably demonstrate this [technology] in three years,” Musk explained, “but it’s going to take a while to get the safety right. It’s a high bar. Aviation is incredibly safe. You’re safer on an airplane than you are at home.”

That demonstration is proceeding as planned. In September 2017, Musk announced his intentions to retire his current rocket fleet, both the Falcon 9 and Falcon Heavy, and replace them with the Starships in the 2020s.

Less than a year later, LA mayor Eric Garcetti tweeted that SpaceX was planning to break ground on an 18-acre rocket production facility near the port of Los Angeles. And April of this year marked an even bigger milestone: the very first test flights of the rocket.

Thus, sometime in the next decade or so, “off to Europe for lunch” may become a standard part of our lexicon.

Avatars
Wait, wait, there’s one more thing.

While the technologies we’ve discussed will decimate the traditional transportation industry, there’s something on the horizon that will disrupt travel itself. What if, to get from A to B, you didn’t have to move your body? What if you could quote Captain Kirk and just say “Beam me up, Scotty”?

Well, shy of the Star Trek transporter, there’s the world of avatars.

An avatar is a second self, typically in one of two forms. The digital version has been around for a couple of decades. It emerged from the video game industry and was popularized by virtual world sites like Second Life and books-turned-blockbusters like Ready Player One.

A VR headset teleports your eyes and ears to another location, while a set of haptic sensors shifts your sense of touch. Suddenly, you’re inside an avatar inside a virtual world. As you move in the real world, your avatar moves in the virtual.

Use this technology to give a lecture and you can do it from the comfort of your living room, skipping the trip to the airport, the cross-country flight, and the ride to the conference center.

Robots are the second form of avatars. Imagine a humanoid robot that you can occupy at will. Maybe, in a city far from home, you’ve rented the bot by the minute—via a different kind of ridesharing company—or maybe you have spare robot avatars located around the country.

Either way, put on VR goggles and a haptic suit, and you can teleport your senses into that robot. This allows you to walk around, shake hands, and take action—all without leaving your home.

And like the rest of the tech we’ve been talking about, even this future isn’t far away.

In 2018, entrepreneur Dr. Harry Kloor recommended to All Nippon Airways (ANA), Japan’s largest airline, the design of an Avatar XPRIZE. ANA then funded this vision to the tune of $10 million to speed the development of robotic avatars. Why? Because ANA knows this is one of the technologies likely to disrupt their own airline industry, and they want to be ready.

ANA recently announced its “newme” robot that humans can use to virtually explore new places. The colorful robots have Roomba-like wheeled bases and cameras mounted around eye-level, which capture surroundings viewable through VR headsets.

If the robot was stationed in your parents’ home, you could cruise around the rooms and chat with your family at any time of day. After revealing the technology at Tokyo’s Combined Exhibition of Advanced Technologies in October, ANA plans to deploy 1,000 newme robots by 2020.

With virtual avatars like newme, geography, distance, and cost will no longer limit our travel choices. From attractions like the Eiffel Tower or the pyramids of Egypt to unreachable destinations like the moon or deep sea, we will be able to transcend our own physical limits, explore the world and outer space, and access nearly any experience imaginable.

Final Thoughts
Individual car ownership has enjoyed over a century of ascendancy and dominance.

The first real threat it faced—today’s ride-sharing model—only showed up in the last decade. But that ridesharing model won’t even get ten years to dominate. Already, it’s on the brink of autonomous car displacement, which is on the brink of flying car disruption, which is on the brink of Hyperloop and rockets-to-anywhere decimation. Plus, avatars.

The most important part: All of this change will happen over the next ten years. Welcome to a future of human presence where the only constant is rapid change.

Note: This article—an excerpt from my next book The Future Is Faster Than You Think, co-authored with Steven Kotler, to be released January 28th, 2020—originally appeared on my tech blog at diamandis.com. Read the original article here.

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Image Credit: Virgin Hyperloop One Continue reading

Posted in Human Robots

#436155 This MIT Robot Wants to Use Your ...

MIT researchers have demonstrated a new kind of teleoperation system that allows a two-legged robot to “borrow” a human operator’s physical skills to move with greater agility. The system works a bit like those haptic suits from the Spielberg movie “Ready Player One.” But while the suits in the film were used to connect humans to their VR avatars, the MIT suit connects the operator to a real robot.

The robot is called Little HERMES, and it’s currently just a pair of little legs, about a third the size of an average adult. It can step and jump in place or walk a short distance while supported by a gantry. While that in itself is not very impressive, the researchers say their approach could help bring capable disaster robots closer to reality. They explain that, despite recent advances, building fully autonomous robots with motor and decision-making skills comparable to those of humans remains a challenge. That’s where a more advanced teleoperation system could help.

The researchers, João Ramos, now an assistant professor at the University of Illinois at Urbana-Champaign, and Sangbae Kim, director of MIT’s Biomimetic Robotics Lab, describe the project in this week’s issue of Science Robotics. In the paper, they argue that existing teleoperation systems often can’t effectively match the operator’s motions to that of a robot. In addition, conventional systems provide no physical feedback to the human teleoperator about what the robot is doing. Their new approach addresses these two limitations, and to see how it would work in practice, they built Little HERMES.

Image: Science Robotics

The main components of MIT’s bipedal robot Little HERMES: (A) Custom actuators designed to withstand impact and capable of producing high torque. (B) Lightweight limbs with low inertia and fast leg swing. (C) Impact-robust and lightweight foot sensors with three-axis contact force sensor. (D) Ruggedized IMU to estimates the robot’s torso posture, angular rate, and linear acceleration. (E) Real-time computer sbRIO 9606 from National Instruments for robot control. (F) Two three-cell lithium-polymer batteries in series. (G) Rigid and lightweight frame to minimize the robot mass.

Early this year, the MIT researchers wrote an in-depth article for IEEE Spectrum about the project, which includes Little HERMES and also its big brother, HERMES (for Highly Efficient Robotic Mechanisms and Electromechanical System). In that article, they describe the two main components of the system:

[…] We are building a telerobotic system that has two parts: a humanoid capable of nimble, dynamic behaviors, and a new kind of two-way human-machine interface that sends your motions to the robot and the robot’s motions to you. So if the robot steps on debris and starts to lose its balance, the operator feels the same instability and instinctively reacts to avoid falling. We then capture that physical response and send it back to the robot, which helps it avoid falling, too. Through this human-robot link, the robot can harness the operator’s innate motor skills and split-second reflexes to keep its footing.

You could say we’re putting a human brain inside the machine.

Image: Science Robotics

The human-machine interface built by the MIT researchers for controlling Little HERMES is different from conventional ones in that it relies on the operator’s reflexes to improve the robot’s stability. The researchers call it the balance-feedback interface, or BFI. The main modules of the BFI include: (A) Custom interface attachments for torso and feet designed to capture human motion data at high speed (1 kHz). (B) Two underactuated modules to track the position and orientation of the torso and apply forces to the operator. (C) Each actuation module has three DoFs, one of which is a push/pull rod actuated by a DC brushless motor. (D) A series of linkages with passive joints connected to the operator’s feet and track their spatial translation. (E) Real-time controller cRIO 9082 from National Instruments to close the BFI control loop. (F) Force plate to estimated the operator’s center of pressure position and measure the shear and normal components of the operator’s net contact force.

Here’s more footage of the experiments, showing Little HERMES stepping and jumping in place, walking a few steps forward and backward, and balancing. Watch until the end to see a compilation of unsuccessful stepping experiments. Poor Little HERMES!

In the new Science Robotics paper, the MIT researchers explain how they solved one of the key challenges in making their teleoperation system effective:

The challenge of this strategy lies in properly mapping human body motion to the machine while simultaneously informing the operator how closely the robot is reproducing the movement. Therefore, we propose a solution for this bilateral feedback policy to control a bipedal robot to take steps, jump, and walk in synchrony with a human operator. Such dynamic synchronization was achieved by (i) scaling the core components of human locomotion data to robot proportions in real time and (ii) applying feedback forces to the operator that are proportional to the relative velocity between human and robot.

Little HERMES is now taking its first steps, quite literally, but the researchers say they hope to use robotic legs with similar design as part of a more advanced humanoid. One possibility they’ve envisioned is a fast-moving quadruped robot that could run through various kinds of terrain and then transform into a bipedal robot that would use its hands to perform dexterous manipulations. This could involve merging some of the robots the MIT researchers have built in their lab, possibly creating hybrids between Cheetah and HERMES, or Mini Cheetah and Little HERMES. We can’t wait to see what the resulting robots will look like.

[ Science Robotics ] Continue reading

Posted in Human Robots

#436149 Blue Frog Robotics Answers (Some of) Our ...

In September of 2015, Buddy the social home robot closed its Indiegogo crowdfunding campaign more than 600 percent over its funding goal. A thousand people pledged for a robot originally scheduled to be delivered in December of 2016. But nearly three years later, the future of Buddy is still unclear. Last May, Blue Frog Robotics asked for forgiveness from its backers and announced the launch of an “equity crowdfunding campaign” to try to raise the additional funding necessary to deliver the robot in April of 2020.

By the time the crowdfunding campaign launched in August, the delivery date had slipped again, to September 2020, even as Blue Frog attempted to draw investors by estimating that sales of Buddy would “increase from 2000 robots in 2020 to 20,000 in 2023.” Blue Frog’s most recent communication with backers, in September, mentions a new CTO and a North American office, but does little to reassure backers of Buddy that they’ll ever be receiving their robot.

Backers of the robot are understandably concerned about the future of Buddy, so we sent a series of questions to the founder and CEO of Blue Frog Robotics, Rodolphe Hasselvander.

We’ve edited this interview slightly for clarity, but we should also note that Hasselvander was unable to provide answers to every question. In particular, we asked for some basic information about Blue Frog’s near-term financial plans, on which the entire future of Buddy seems to depend. We’ve left those questions in the interview anyway, along with Hasselvander’s response.

1. At this point, how much additional funding is necessary to deliver Buddy to backers?
2. Assuming funding is successful, when can backers expect to receive Buddy?
3. What happens if the fundraising goal is not met?
4. You estimate that sales of Buddy will increase 10x over three years. What is this estimate based on?

Rodolphe Hasselvander: Regarding the questions 1-4, unfortunately, as we are fundraising in a Regulation D, we do not comment on prospect, customer data, sales forecasts, or figures. Please refer to our press release here to have information about the fundraising.

5. Do you feel that you are currently being transparent enough about this process to satisfy backers?
6. Buddy’s launch date has moved from April 2020 to September 2020 over the last four months. Why should backers remain confident about Buddy’s schedule?

Since the last newsletter, we haven’t changed our communication, the backers will be the first to receive their Buddy, and we plan an official launch in September 2020.

7. What is the goal of My Buddy World?

At Blue Frog, we think that matching a great product with a big market can only happen through continual experimentation, iteration and incorporation of customer feedback. That’s why we created the forum My Buddy World. It has been designed for our Buddy Community to join us, discuss the world’s first emotional robot, and create with us. The objective is to deepen our conversation with Buddy’s fans and users, stay agile in testing our hypothesis and validate our product-market fit. We trust the value of collaboration. Behind Buddy, there is a team of roboticists, engineers, and programmers that are eager to know more about our consumers’ needs and are excited to work with them to create the perfect human/robot experience.

8. How is the current version of Buddy different from the 2015 version that backers pledged for during the successful crowdfunding campaign, in both hardware and software?

We have completely revised some parts of Buddy as well as replaced and/or added more accurate and reliable components to ensure we fully satisfy our customers’ requirements for a mature and high-quality robot from day one. We sourced more innovative components to make sure that Buddy has the most up-to-date technologies such as adding four microphones, a high def thermal matrix, a 3D camera, an 8-megapixel RGB camera, time-of-flight sensors, and touch sensors.
If you want more info, we just posted an article about what is Buddy here.

9. Will the version of Buddy that ships to backers in 2020 do everything that that was shown in the original crowdfunding video?

Concerning the capabilities of Buddy regarding the video published on YouTube, I confirm that Buddy will be able to do everything you can see, like patrol autonomously and secure your home, telepresence, mathematics applications, interactive stories for children, IoT/smart home management, face recognition, alarm clock, reminder, message/photo sharing, music, hands free call, people following, games like hide and seek (and more). In addition, everyone will be able to create their own apps thanks to the “BuddyLab” application.

10. What makes you confident that Buddy will be successful when Jibo, Kuri, and other social robots have not?

Consumer robotics is a new market. Some people think it is a tough one. But we, at Blue Frog Robotics, believe it is a path of learning, understanding, and finding new ways to serve consumers. Here are the five key factors that will make Buddy successful.

1) A market-fit robot

Blue Frog Robotics is a consumer-centric company. We know that a successful business model and a compelling fit to market Buddy must come up from solving consumers’ frustrations and problems in a way that’s new and exciting. We started from there.

By leveraged existing research and syndicated consumer data sets to understand our customers’ needs and aspirations, we get that creating a robot is not about the best tech innovation and features, but always about how well technology becomes a service to one’s basic human needs and assets: convenience, connection, security, fun, self-improvement, and time. To answer to these consumers’ needs and wants, we designed an all-in-one robot with four vital capabilities: intelligence, emotionality, mobility, and customization.

With his multi-purpose brain, he addresses a broad range of needs in modern-day life, from securing homes to carrying out his owners’ daily activities, from helping people with disabilities to educating children, from entertaining to just becoming a robot friend.

Buddy is a disruptive innovative robot that is about to transform the way we live, learn, utilize information, play, and even care about our health.
2) Endless possibilities

One of the major advantages of Buddy is his adaptability. Beyond to be adorable, playful, talkative, and to accompany anyone in their daily life at home whether you are comfortable with technology or not, he offers via his platform applications to engage his owners in a wide range of activities. From fitness to cooking, from health monitoring to education, from games to meditation, the combination of intelligence, sensors, mobility, multi-touch panel opens endless possibilities for consumers and organizations to adapt their Buddy to their own needs.
3) An affordable price

Buddy will be the first robot combining smart, social, and mobile capabilities and a developed platform with a personality to enter the U.S. market at affordable price.

Our competitors are social or assistant robots but rarely both. Competitors differentiate themselves by features: mobile, non-mobile; by shapes: humanoid or not; by skills: social versus smart; targeting a specific domain like entertainment, retail assistant, eldercare, or education for children; and by price. Regarding our six competitors: Moorebot, Elli-Q, and Olly are not mobile; Lynx and Nao are in toy category; Pepper is above $10k targeting B2B market; and finally, Temi can’t be considered an emotional robot.
Buddy remains highly differentiated as an all-in-one, best of his class experience, covering the needs for social interactions and assistance of his owners at each stage of their life at an affordable price.

The price range of Buddy will be between US $1700 and $2000.

4) A winning business model

Buddy’s great business model combines hardware, software, and services, and provides game-changing convenience for consumers, organizations, and developers.

Buddy offers a multi-sided value proposition focused on three vertical markets: direct consumers, corporations (healthcare, education, hospitality), and developers. The model creates engagement and sustained usage and produces stable and diverse cash flow.
5) A Passion for people and technology

From day one, we have always believed in the power of our dream: To bring the services and the fun of an emotional robot in every house, every hospital, in every care house. Each day, we refuse to think that we are stuck or limited; we work hard to make Buddy a reality that will help people all over the world and make them smile.

While we certainly appreciate Hasselvander’s consistent optimism and obvious enthusiasm, we’re obligated to point out that some of our most important questions were not directly answered. We haven’t learned anything that makes us all that much more confident that Blue Frog will be able to successfully deliver Buddy this time. Hasselvander also didn’t address our specific question about whether he feels like Blue Frog’s communication strategy with backers has been adequate, which is particularly relevant considering that over the four months between the last two newsletters, Buddy’s launch date slipped by six months.

At this point, all we can do is hope that the strategy Blue Frog has chosen will be successful. We’ll let you know if as soon as we learn more.

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