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#435742 This ‘Useless’ Social Robot ...

The recent high profile failures of some home social robots (and the companies behind them) have made it even more challenging than it was before to develop robots in that space. And it was challenging enough to begin with—making a robot that can autonomous interact with random humans in their homes over a long period of time for a price that people can afford is extraordinarily difficult. However, the massive amount of initial interest in robots like Jibo, Kuri, Vector, and Buddy prove that people do want these things, or at least think they do, and while that’s the case, there’s incentive for other companies to give social home robots a try.

One of those companies is Zoetic, founded in 2107 by Mita Yun and Jitu Das, both ex-Googlers. Their robot, Kiki, is more or less exactly what you’d expect from a social home robot: It’s cute, white, roundish, has big eyes, promises that it will be your “robot sidekick,” and is not cheap: It’s on Kicksterter for $800. Kiki is among what appears to be a sort of tentative second wave of social home robots, where designers have (presumably) had a chance to take everything that they learned from the social home robot pioneers and use it to make things better this time around.

Kiki’s Kickstarter video is, again, more or less exactly what you’d expect from a social home robot crowdfunding campaign:

We won’t get into all of the details on Kiki in this article (the Kickstarter page has tons of information), but a few distinguishing features:

Each Kiki will develop its own personality over time through its daily interactions with its owner, other people, and other Kikis.
Interacting with Kiki is more abstract than with most robots—it can understand some specific words and phrases, and will occasionally use a few specific words or two, but otherwise it’s mostly listening to your tone of voice and responding with sounds rather than speech.
Kiki doesn’t move on its own, but it can operate for up to two hours away from its charging dock.
Depending on how your treat Kiki, it can get depressed or neurotic. It also needs to be fed, which you can do by drawing different kinds of food in the app.
Everything Kiki does runs on-board the robot. It has Wi-Fi connectivity for updates, but doesn’t rely on the cloud for anything in real-time, meaning that your data stays on the robot and that the robot will continue to function even if its remote service shuts down.

It’s hard to say whether features like these are unique enough to help Kiki be successful where other social home robots haven’t been, so we spoke with Zoetic co-founder Mita Yun and asked her why she believes that Kiki is going to be the social home robot that makes it.

IEEE Spectrum: What’s your background?

Mita Yun: I was an only child growing up, and so I always wanted something like Doraemon or Totoro. Something that when you come home it’s there to greet you, not just because it’s programmed to do that but because it’s actually actively happy to see you, and only you. I was so interested in this that I went to study robotics at CMU and then after I graduated I joined Google and worked there for five years. I tended to go for the more risky and more fun projects, but they always got cancelled—the first project I joined was called Android at Home, and then I joined Google Glass, and then I joined a team called Robots for Kids. That project was building educational robots, and then I just realized that when we’re adding technology to something, to a product, we’re actually taking the life away somehow, and the kids were more connected with stuffed animals compared to the educational robots we were building. That project was also cancelled, and in 2017, I left with a coworker of mine (Jitu Das) to bring this dream into reality. And now we’re building Kiki.

“Jibo was Alexa plus cuteness equals $800, and I feel like that equation doesn’t work for most people, and that eventually killed the company. So, for Kiki, we are actually building something very different. We’re building something that’s completely useless”
—Mita Yun, Zoetic

You started working on Kiki in 2017, when things were already getting challenging for Jibo—why did you decide to start developing a social home robot at that point?

I thought Jibo was great. It had a special magical way of moving, and it was such a new idea that you could have this robot with embodiment and it can actually be your assistant. The problem with Jibo, in my opinion, was that it took too long to fulfill the orders. It took them three to four years to actually manufacture, because it was a very complex piece of hardware, and then during that period of time Alexa and Google Home came out, and they started selling these voice systems for $30 and then you have Jibo for $800. Jibo was Alexa plus cuteness equals $800, and I feel like that equation doesn’t work for most people, and that eventually killed the company. So, for Kiki, we are actually building something very different. We’re building something that’s completely useless.

Can you elaborate on “completely useless?”

I feel like people are initially connected with robots because they remind them of a character. And it’s the closest we can get to a character other than an organic character like an animal. So we’re connected to a character like when we have a robot in a mall that’s roaming around, even if it looks really ugly, like if it doesn’t have eyes, people still take selfies with it. Why? Because they think it’s a character. And humans are just hardwired to love characters and love stories. With Kiki, we just wanted to build a character that’s alive, we don’t want to have a character do anything super useful.

I understand why other robotics companies are adding Alexa integration to their robots, and I think that’s great. But the dream I had, and the understanding I have about robotics technology, is that for a consumer robot especially, it is very very difficult for the robot to justify its price through usefulness. And then there’s also research showing that the more useless something is, the easier it is to have an emotional connection, so that’s why we want to keep Kiki very useless.

What kind of character are you creating with Kiki?

The whole design principle around Kiki is we want to make it a very vulnerable character. In terms of its status at home, it’s not going to be higher or equal status as the owner, but slightly lower status than the human, and it’s vulnerable and needs you to take care of it in order to grow up into a good personality robot.

We don’t let Kiki speak full English sentences, because whenever it does that, people are going to think it’s at least as intelligent as a baby, which is impossible for robots at this point. And we also don’t let it move around, because when you have it move around, people are going to think “I’m going to call Kiki’s name, and then Kiki is will come to me.” But that is actually very difficult to build. And then also we don’t have any voice integration so it doesn’t tell you about the stock market price and so on.

Photo: Zoetic

Kiki is designed to be “vulnerable,” and it needs you to take care of it so it can “grow up into a good personality robot,” according to its creators.

That sounds similar to what Mayfield did with Kuri, emphasizing an emotional connection rather than specific functionality.

It is very similar, but one of the key differences from Kuri, I think, is that Kuri started with a Kobuki base, and then it’s wrapped into a cute shell, and they added sounds. So Kuri started with utility in mind—navigation is an important part of Kuri, so they started with that challenge. For Kiki, we started with the eyes. The entire thing started with the character itself.

How will you be able to convince your customers to spend $800 on a robot that you’ve described as “useless” in some ways?

Because it’s useless, it’s actually easier to convince people, because it provides you with an emotional connection. I think Kiki is not a utility-driven product, so the adoption cycle is different. For a functional product, it’s very easy to pick up, because you can justify it by saying “I’m going to pay this much and then my life can become this much more efficient.” But it’s also very easy to be replaced and forgotten. For an emotional-driven product, it’s slower to pick up, but once people actually pick it up, they’re going to be hooked—they get be connected with it, and they’re willing to invest more into taking care of the robot so it will grow up to be smarter.

Maintaining value over time has been another challenge for social home robots. How will you make sure that people don’t get bored with Kiki after a few weeks?

Of course Kiki has limits in what it can do. We can combine the eyes, the facial expression, the motors, and lights and sounds, but is it going to be constantly entertaining? So we think of this as, imagine if a human is actually puppeteering Kiki—can Kiki stay interesting if a human is puppeteering it and interacting with the owner? So I think what makes a robot interesting is not just in the physical expressions, but the part in between that and the robot conveying its intentions and emotions.

For example, if you come into the room and then Kiki decides it will turn the other direction, ignore you, and then you feel like, huh, why did the robot do that to me? Did I do something wrong? And then maybe you will come up to it and you will try to figure out why it did that. So, even though Kiki can only express in four different dimensions, it can still make things very interesting, and then when its strategies change, it makes it feel like a new experience.

There’s also an explore and exploit process going on. Kiki wants to make you smile, and it will try different things. It could try to chase its tail, and if you smile, Kiki learns that this works and will exploit it. But maybe after doing it three times, you no longer find it funny, because you’re bored of it, and then Kiki will observe your reactions and be motivated to explore a new strategy.

Photo: Zoetic

Kiki’s creators are hoping that, with an emotionally engaging robot, it will be easier for people to get attached to it and willing to spend time taking care of it.

A particular risk with crowdfunding a robot like this is setting expectations unreasonably high. The emphasis on personality and emotional engagement with Kiki seems like it may be very difficult for the robot to live up to in practice.

I think we invested more than most robotics companies into really building out Kiki’s personality, because that is the single most important thing to us. For Jibo a lot of the focus was in the assistant, and for Kuri, it’s more in the movement. For Kiki, it’s very much in the personality.

I feel like when most people talk about personality, they’re mainly talking about expression. With Kiki, it’s not just in the expression itself, not just in the voice or the eyes or the output layer, it’s in the layer in between—when Kiki receives input, how will it make decisions about what to do? We actually don’t think the personality of Kiki is categorizable, which is why I feel like Kiki has a deeper implementation of how personalities should work. And you’re right, Kiki doesn’t really understand why you’re feeling a certain way, it just reads your facial expressions. It’s maybe not your best friend, but maybe closer to your little guinea pig robot.

Photo: Zoetic

The team behind Kiki paid particular attention to its eyes, and designed the robot to always face the person that it is interacting with.

Is that where you’d put Kiki on the scale of human to pet?

Kiki is definitely not human, we want to keep it very far away from human. And it’s also not a dog or cat. When we were designing Kiki, we took inspiration from mammals because humans are deeply connected to mammals since we’re mammals ourselves. And specifically we’re connected to predator animals. With prey animals, their eyes are usually on the sides of their heads, because they need to see different angles. A predator animal needs to hunt, they need to focus. Cats and dogs are predator animals. So with Kiki, that’s why we made sure the eyes are on one side of the face and the head can actuate independently from the body and the body can turn so it’s always facing the person that it’s paying attention to.

I feel like Kiki is probably does more than a plant. It does more than a fish, because a fish doesn’t look you in the eyes. It’s not as smart as a cat or a dog, so I would just put it in this guinea pig kind of category.

What have you found so far when running user studies with Kiki?

When we were first designing Kiki we went through a whole series of prototypes. One of the earlier prototypes of Kiki looked like a CRT, like a very old monitor, and when we were testing that with people they didn’t even want to touch it. Kiki’s design inspiration actually came from an airplane, with a very angular, futuristic look, but based on user feedback we made it more round and more friendly to the touch. The lights were another feature request from the users, which adds another layer of expressivity to Kiki, and they wanted to see multiple Kikis working together with different personalities. Users also wanted different looks for Kiki, to make it look like a deer or a unicorn, for example, and we actually did take that into consideration because it doesn’t look like any particular mammal. In the future, you’ll be able to have different ears to make it look like completely different animals.

There has been a lot of user feedback that we didn’t implement—I believe we should observe the users reactions and feedback but not listen to their advice. The users shouldn’t be our product designers, because if you test Kiki with 10 users, eight of them will tell you they want Alexa in it. But we’re never going to add Alexa integration to Kiki because that’s not what it’s meant to do.

While it’s far too early to tell whether Kiki will be a long-term success, the Kickstarter campaign is currently over 95 percent funded with 8 days to go, and 34 robots are still available for a May 2020 delivery.

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Posted in Human Robots

#435703 FarmWise Raises $14.5 Million to Teach ...

We humans spend most of our time getting hungry or eating, which must be really inconvenient for the people who have to produce food for everyone. For a sustainable and tasty future, we’ll need to make the most of what we’ve got by growing more food with less effort, and that’s where the robots can help us out a little bit.

FarmWise, a California-based startup, is looking to enhance farming efficiency by automating everything from seeding to harvesting, starting with the worst task of all: weeding. And they’ve just raised US $14.5 million to do it.

FarmWise’s autonomous, AI-enabled robots are designed to solve farmers’ most pressing challenges by performing a variety of farming functions – starting with weeding, and providing personalized care to every plant they touch. Using machine learning models, computer vision and high-precision mechanical tools, FarmWise’s sophisticated robots cleanly pick weeds from fields, leaving crops with the best opportunity to thrive while eliminating harmful chemical inputs. To date, FarmWise’s robots have efficiently removed weeds from more than 10 million plants.

FarmWise is not the first company to work on large mobile farming robots. A few years ago, we wrote about DeepField Robotics and their giant weed-punching robot. But considering how many humans there are, and how often we tend to get hungry, it certainly seems like there’s plenty of opportunity to go around.

Photo: FarmWise

FarmWise is collecting massive amounts of data about every single plant in an entire field, which is something that hasn’t been possible before. Above, one of the robots at a farm in Salinas Valley, Calif.

Weeding is just one thing that farm robots are able to do. FarmWise is collecting massive amounts of data about every single plant in an entire field, practically on the per-leaf level, which is something that hasn’t been possible before. Data like this could be used for all sorts of things, but generally, the long-term hope is that robots could tend to every single plant individually—weeding them, fertilizing them, telling them what good plants they are, and then mercilessly yanking them out of the ground at absolute peak ripeness. It’s not realistic to do this with human labor, but it’s the sort of data-intensive and monotonous task that robots could be ideal for.

The question with robots like this is not necessarily whether they can do the job that they were created for, because generally, they can—farms are structured enough environments that they lend themselves to autonomous robots, and the tasks are relatively well defined. The issue right now, I think, is whether robots are really time- and cost-effective for farmers. Capable robots are an expensive investment, and even if there is a shortage of human labor, will robots perform well enough to convince farmers to adopt the technology? That’s a solid maybe, and here’s hoping that FarmWise can figure out how to make it work.

[ FarmWise ] Continue reading

Posted in Human Robots

#435676 Intel’s Neuromorphic System Hits 8 ...

At the DARPA Electronics Resurgence Initiative Summit today in Detroit, Intel plans to unveil an 8-million-neuron neuromorphic system comprising 64 Loihi research chips—codenamed Pohoiki Beach. Loihi chips are built with an architecture that more closely matches the way the brain works than do chips designed to do deep learning or other forms of AI. For the set of problems that such “spiking neural networks” are particularly good at, Loihi is about 1,000 times as fast as a CPU and 10,000 times as energy efficient. The new 64-Loihi system represents the equivalent of 8-million neurons, but that’s just a step to a 768-chip, 100-million-neuron system that the company plans for the end of 2019.

Intel and its research partners are just beginning to test what massive neural systems like Pohoiki Beach can do, but so far the evidence points to even greater performance and efficiency, says Mike Davies, director of neuromorphic research at Intel.

“We’re quickly accumulating results and data that there are definite benefits… mostly in the domain of efficiency. Virtually every one that we benchmark…we find significant gains in this architecture,” he says.

Going from a single-Loihi to 64 of them is more of a software issue than a hardware one. “We designed scalability into the Loihi chip from the beginning,” says Davies. “The chip has a hierarchical routing interface…which allows us to scale to up to 16,000 chips. So 64 is just the next step.”

Photo: Tim Herman/Intel Corporation

One of Intel’s Nahuku boards, each of which contains 8 to 32 Intel Loihi neuromorphic chips, shown here interfaced to an Intel Arria 10 FPGA development kit. Intel’s latest neuromorphic system, Pohoiki Beach, is made up of multiple Nahuku boards and contains 64 Loihi chips.

Finding algorithms that run well on an 8-million-neuron system and optimizing those algorithms in software is a considerable effort, he says. Still, the payoff could be huge. Neural networks that are more brain-like, such as Loihi, could be immune to some of the artificial intelligence’s—for lack of a better word—dumbness.

For example, today’s neural networks suffer from something called catastrophic forgetting. If you tried to teach a trained neural network to recognize something new—a new road sign, say—by simply exposing the network to the new input, it would disrupt the network so badly that it would become terrible at recognizing anything. To avoid this, you have to completely retrain the network from the ground up. (DARPA’s Lifelong Learning, or L2M, program is dedicated to solving this problem.)

(Here’s my favorite analogy: Say you coached a basketball team, and you raised the net by 30 centimeters while nobody was looking. The players would miss a bunch at first, but they’d figure things out quickly. If those players were like today’s neural networks, you’d have to pull them off the court and teach them the entire game over again—dribbling, passing, everything.)

Loihi can run networks that might be immune to catastrophic forgetting, meaning it learns a bit more like a human. In fact, there’s evidence through a research collaboration with Thomas Cleland’s group at Cornell University, that Loihi can achieve what’s called one-shot learning. That is, learning a new feature after being exposed to it only once. The Cornell group showed this by abstracting a model of the olfactory system so that it would run on Loihi. When exposed to a new virtual scent, the system not only didn't catastrophically forget everything else it had smelled, it learned to recognize the new scent just from the single exposure.

Loihi might also be able to run feature-extraction algorithms that are immune to the kinds of adversarial attacks that befuddle today’s image recognition systems. Traditional neural networks don’t really understand the features they’re extracting from an image in the way our brains do. “They can be fooled with simplistic attacks like changing individual pixels or adding a screen of noise that wouldn’t fool a human in any way,” Davies explains. But the sparse-coding algorithms Loihi can run work more like the human visual system and so wouldn’t fall for such shenanigans. (Disturbingly, humans are not completely immune to such attacks.)

Photo: Tim Herman/Intel Corporation

A close-up shot of Loihi, Intel’s neuromorphic research chip. Intel’s latest neuromorphic system, Pohoiki Beach, will be comprised of 64 of these Loihi chips.

Researchers have also been using Loihi to improve real-time control for robotic systems. For example, last week at the Telluride Neuromorphic Cognition Engineering Workshop—an event Davies called “summer camp for neuromorphics nerds”—researchers were hard at work using a Loihi-based system to control a foosball table. “It strikes people as crazy,” he says. “But it’s a nice illustration of neuromorphic technology. It’s fast, requires quick response, quick planning, and anticipation. These are what neuromorphic chips are good at.” Continue reading

Posted in Human Robots

#435656 Will AI Be Fashion Forward—or a ...

The narrative that often accompanies most stories about artificial intelligence these days is how machines will disrupt any number of industries, from healthcare to transportation. It makes sense. After all, technology already drives many of the innovations in these sectors of the economy.

But sneakers and the red carpet? The definitively low-tech fashion industry would seem to be one of the last to turn over its creative direction to data scientists and machine learning algorithms.

However, big brands, e-commerce giants, and numerous startups are betting that AI can ingest data and spit out Chanel. Maybe it’s not surprising, given that fashion is partly about buzz and trends—and there’s nothing more buzzy and trendy in the world of tech today than AI.

In its annual survey of the $3 trillion fashion industry, consulting firm McKinsey predicted that while AI didn’t hit a “critical mass” in 2018, it would increasingly influence the business of everything from design to manufacturing.

“Fashion as an industry really has been so slow to understand its potential roles interwoven with technology. And, to be perfectly honest, the technology doesn’t take fashion seriously.” This comment comes from Zowie Broach, head of fashion at London’s Royal College of Arts, who as a self-described “old fashioned” designer has embraced the disruptive nature of technology—with some caveats.

Co-founder in the late 1990s of the avant-garde fashion label Boudicca, Broach has always seen tech as a tool for designers, even setting up a website for the company circa 1998, way before an online presence became, well, fashionable.

Broach told Singularity Hub that while she is generally optimistic about the future of technology in fashion—the designer has avidly been consuming old sci-fi novels over the last few years—there are still a lot of difficult questions to answer about the interface of algorithms, art, and apparel.

For instance, can AI do what the great designers of the past have done? Fashion was “about designing, it was about a narrative, it was about meaning, it was about expression,” according to Broach.

AI that designs products based on data gleaned from human behavior can potentially tap into the Pavlovian response in consumers in order to make money, Broach noted. But is that channeling creativity, or just digitally dabbling in basic human brain chemistry?

She is concerned about people retaining control of the process, whether we’re talking about their data or their designs. But being empowered with the insights machines could provide into, for example, the geographical nuances of fashion between Dubai, Moscow, and Toronto is thrilling.

“What is it that we want the future to be from a fashion, an identity, and design perspective?” she asked.

Off on the Right Foot
Silicon Valley and some of the biggest brands in the industry offer a few answers about where AI and fashion are headed (though not at the sort of depths that address Broach’s broader questions of aesthetics and ethics).

Take what is arguably the biggest brand in fashion, at least by market cap but probably not by the measure of appearances on Oscar night: Nike. The $100 billion shoe company just gobbled up an AI startup called Celect to bolster its data analytics and optimize its inventory. In other words, Nike hopes it will be able to figure out what’s hot and what’s not in a particular location to stock its stores more efficiently.

The company is going even further with Nike Fit, a foot-scanning platform using a smartphone camera that applies AI techniques from fields like computer vision and machine learning to find the best fit for each person’s foot. The algorithms then identify and recommend the appropriately sized and shaped shoe in different styles.

No doubt the next step will be to 3D print personalized and on-demand sneakers at any store.

San Francisco-based startup ThirdLove is trying to bring a similar approach to bra sizes. Its 20-member data team, Fortune reported, has developed the Fit Finder quiz that uses machine learning algorithms to help pick just the right garment for every body type.

Data scientists are also a big part of the team at Stitch Fix, a former San Francisco startup that went public in 2017 and today sports a market cap of more than $2 billion. The online “personal styling” company uses hundreds of algorithms to not only make recommendations to customers, but to help design new styles and even manage the subscription-based supply chain.

Future of Fashion
E-commerce giant Amazon has thrown its own considerable resources into developing AI applications for retail fashion—with mixed results.

One notable attempt involved a “styling assistant” that came with the company’s Echo Look camera that helped people catalog and manage their wardrobes, evening helping pick out each day’s attire. The company more recently revisited the direct consumer side of AI with an app called StyleSnap, which matches clothes and accessories uploaded to the site with the retailer’s vast inventory and recommends similar styles.

Behind the curtains, Amazon is going even further. A team of researchers in Israel have developed algorithms that can deduce whether a particular look is stylish based on a few labeled images. Another group at the company’s San Francisco research center was working on tech that could generate new designs of items based on images of a particular style the algorithms trained on.

“I will say that the accumulation of many new technologies across the industry could manifest in a highly specialized style assistant, far better than the examples we’ve seen today. However, the most likely thing is that the least sexy of the machine learning work will become the most impactful, and the public may never hear about it.”

That prediction is from an online interview with Leanne Luce, a fashion technology blogger and product manager at Google who recently wrote a book called, succinctly enough, Artificial Intelligence and Fashion.

Data Meets Design
Academics are also sticking their beakers into AI and fashion. Researchers at the University of California, San Diego, and Adobe Research have previously demonstrated that neural networks, a type of AI designed to mimic some aspects of the human brain, can be trained to generate (i.e., design) new product images to match a buyer’s preference, much like the team at Amazon.

Meanwhile, scientists at Hong Kong Polytechnic University are working with China’s answer to Amazon, Alibaba, on developing a FashionAI Dataset to help machines better understand fashion. The effort will focus on how algorithms approach certain building blocks of design, what are called “key points” such as neckline and waistline, and “fashion attributes” like collar types and skirt styles.

The man largely behind the university’s research team is Calvin Wong, a professor and associate head of Hong Kong Polytechnic University’s Institute of Textiles and Clothing. His group has also developed an “intelligent fabric defect detection system” called WiseEye for quality control, reducing the chance of producing substandard fabric by 90 percent.

Wong and company also recently inked an agreement with RCA to establish an AI-powered design laboratory, though the details of that venture have yet to be worked out, according to Broach.

One hope is that such collaborations will not just get at the technological challenges of using machines in creative endeavors like fashion, but will also address the more personal relationships humans have with their machines.

“I think who we are, and how we use AI in fashion, as our identity, is not a superficial skin. It’s very, very important for how we define our future,” Broach said.

Image Credit: Inspirationfeed / Unsplash Continue reading

Posted in Human Robots

#435614 3 Easy Ways to Evaluate AI Claims

When every other tech startup claims to use artificial intelligence, it can be tough to figure out if an AI service or product works as advertised. In the midst of the AI “gold rush,” how can you separate the nuggets from the fool’s gold?

There’s no shortage of cautionary tales involving overhyped AI claims. And applying AI technologies to health care, education, and law enforcement mean that getting it wrong can have real consequences for society—not just for investors who bet on the wrong unicorn.

So IEEE Spectrum asked experts to share their tips for how to identify AI hype in press releases, news articles, research papers, and IPO filings.

“It can be tricky, because I think the people who are out there selling the AI hype—selling this AI snake oil—are getting more sophisticated over time,” says Tim Hwang, director of the Harvard-MIT Ethics and Governance of AI Initiative.

The term “AI” is perhaps most frequently used to describe machine learning algorithms (and deep learning algorithms, which require even less human guidance) that analyze huge amounts of data and make predictions based on patterns that humans might miss. These popular forms of AI are mostly suited to specialized tasks, such as automatically recognizing certain objects within photos. For that reason, they are sometimes described as “weak” or “narrow” AI.

Some researchers and thought leaders like to talk about the idea of “artificial general intelligence” or “strong AI” that has human-level capacity and flexibility to handle many diverse intellectual tasks. But for now, this type of AI remains firmly in the realm of science fiction and is far from being realized in the real world.

“AI has no well-defined meaning and many so-called AI companies are simply trying to take advantage of the buzz around that term,” says Arvind Narayanan, a computer scientist at Princeton University. “Companies have even been caught claiming to use AI when, in fact, the task is done by human workers.”

Here are three ways to recognize AI hype.

Look for Buzzwords
One red flag is what Hwang calls the “hype salad.” This means stringing together the term “AI” with many other tech buzzwords such as “blockchain” or “Internet of Things.” That doesn’t automatically disqualify the technology, but spotting a high volume of buzzwords in a post, pitch, or presentation should raise questions about what exactly the company or individual has developed.

Other experts agree that strings of buzzwords can be a red flag. That’s especially true if the buzzwords are never really explained in technical detail, and are simply tossed around as vague, poorly-defined terms, says Marzyeh Ghassemi, a computer scientist and biomedical engineer at the University of Toronto in Canada.

“I think that if it looks like a Google search—picture ‘interpretable blockchain AI deep learning medicine’—it's probably not high-quality work,” Ghassemi says.

Hwang also suggests mentally replacing all mentions of “AI” in an article with the term “magical fairy dust.” It’s a way of seeing whether an individual or organization is treating the technology like magic. If so—that’s another good reason to ask more questions about what exactly the AI technology involves.

And even the visual imagery used to illustrate AI claims can indicate that an individual or organization is overselling the technology.

“I think that a lot of the people who work on machine learning on a day-to-day basis are pretty humble about the technology, because they’re largely confronted with how frequently it just breaks and doesn't work,” Hwang says. “And so I think that if you see a company or someone representing AI as a Terminator head, or a big glowing HAL eye or something like that, I think it’s also worth asking some questions.”

Interrogate the Data

It can be hard to evaluate AI claims without any relevant expertise, says Ghassemi at the University of Toronto. Even experts need to know the technical details of the AI algorithm in question and have some access to the training data that shaped the AI model’s predictions. Still, savvy readers with some basic knowledge of applied statistics can search for red flags.

To start, readers can look for possible bias in training data based on small sample sizes or a skewed population that fails to reflect the broader population, Ghassemi says. After all, an AI model trained only on health data from white men would not necessarily achieve similar results for other populations of patients.

“For me, a red flag is not demonstrating deep knowledge of how your labels are defined.”
—Marzyeh Ghassemi, University of Toronto

How machine learning and deep learning models perform also depends on how well humans labeled the sample datasets use to train these programs. This task can be straightforward when labeling photos of cats versus dogs, but gets more complicated when assigning disease diagnoses to certain patient cases.

Medical experts frequently disagree with each other on diagnoses—which is why many patients seek a second opinion. Not surprisingly, this ambiguity can also affect the diagnostic labels that experts assign in training datasets. “For me, a red flag is not demonstrating deep knowledge of how your labels are defined,” Ghassemi says.

Such training data can also reflect the cultural stereotypes and biases of the humans who labeled the data, says Narayanan at Princeton University. Like Ghassemi, he recommends taking a hard look at exactly what the AI has learned: “A good way to start critically evaluating AI claims is by asking questions about the training data.”

Another red flag is presenting an AI system’s performance through a single accuracy figure without much explanation, Narayanan says. Claiming that an AI model achieves “99 percent” accuracy doesn’t mean much without knowing the baseline for comparison—such as whether other systems have already achieved 99 percent accuracy—or how well that accuracy holds up in situations beyond the training dataset.

Narayanan also emphasized the need to ask questions about an AI model’s false positive rate—the rate of making wrong predictions about the presence of a given condition. Even if the false positive rate of a hypothetical AI service is just one percent, that could have major consequences if that service ends up screening millions of people for cancer.

Readers can also consider whether using AI in a given situation offers any meaningful improvement compared to traditional statistical methods, says Clayton Aldern, a data scientist and journalist who serves as managing director for Caldern LLC. He gave the hypothetical example of a “super-duper-fancy deep learning model” that achieves a prediction accuracy of 89 percent, compared to a “little polynomial regression model” that achieves 86 percent on the same dataset.

“We're talking about a three-percentage-point increase on something that you learned about in Algebra 1,” Aldern says. “So is it worth the hype?”

Don’t Ignore the Drawbacks

The hype surrounding AI isn’t just about the technical merits of services and products driven by machine learning. Overblown claims about the beneficial impacts of AI technology—or vague promises to address ethical issues related to deploying it—should also raise red flags.

“If a company promises to use its tech ethically, it is important to question if its business model aligns with that promise,” Narayanan says. “Even if employees have noble intentions, it is unrealistic to expect the company as a whole to resist financial imperatives.”

One example might be a company with a business model that depends on leveraging customers’ personal data. Such companies “tend to make empty promises when it comes to privacy,” Narayanan says. And, if companies hire workers to produce training data, it’s also worth asking whether the companies treat those workers ethically.

The transparency—or lack thereof—about any AI claim can also be telling. A company or research group can minimize concerns by publishing technical claims in peer-reviewed journals or allowing credible third parties to evaluate their AI without giving away big intellectual property secrets, Narayanan says. Excessive secrecy is a big red flag.

With these strategies, you don’t need to be a computer engineer or data scientist to start thinking critically about AI claims. And, Narayanan says, the world needs many people from different backgrounds for societies to fully consider the real-world implications of AI.

Editor’s Note: The original version of this story misspelled Clayton Aldern’s last name as Alderton. Continue reading

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