Tag Archives: design
For athletes trying to run fast, the right shoe can be essential to achieving peak performance. For athletes trying to run fast as humanly possible, a runner’s shoe can also become a work of individually customized engineering.
This is why Adidas has married 3D printing with robotic automation in a mass-market footwear project it’s called Futurecraft.Strung, expected to be available for purchase as soon as later this year. Using a customized, 3D-printed sole, a Futurecraft.Strung manufacturing robot can place some 2,000 threads from up to 10 different sneaker yarns in one upper section of the shoe.
Skylar Tibbits, founder and co-director of the Self-Assembly Lab and associate professor in MIT's Department of Architecture, says that because of its small scale, footwear has been an area of focus for 3D printing and additive manufacturing, which involves adding material bit by bit.
“There are really interesting complex geometry problems,” he says. “It’s pretty well suited.”
Beginning with a 3D-printed sole, Adidas robots weave together some 2000 threads from up to 10 different sneaker yarns to make one Futurecraft.Strung shoe—expected on the marketplace later this year or sometime in 2022.
Adidas began working on the Futurecraft.Strung project in 2016. Then two years later, Adidas Futurecraft, the company’s innovation incubator, began collaborating with digital design studio Kram/Weisshaar. In less than a year the team built the software and hardware for the upper part of the shoe, called Strung uppers.
“Most 3D printing in the footwear space has been focused on the midsole or outsole, like the bottom of the shoe,” Tibbits explains. But now, he says, Adidas is bringing robotics and a threaded design to the upper part of the shoe. The company bases its Futurecraft.Strung design on high-resolution scans of how runners’ feet move as they travel.
This more flexible design can benefit athletes in multiple sports, according to an Adidas blog post. It will be able to use motion capture of an athlete’s foot and feedback from the athlete to make the design specific to the athlete’s specific gait. Adidas customizes the weaving of the shoe’s “fabric” (really more like an elaborate woven string figure, a cat’s cradle to fit the foot) to achieve a close and comfortable fit, the company says.
What they call their “4D sole” consists of a design combining 3D printing with materials that can change their shape and properties over time. In fact, Tibbits coined the term 4D printing to describe this process in 2013. The company takes customized data from the Adidas Athlete Intelligent Engine to make the shoe, according to Kram/Weisshaar’s website.
Closeup of the weaving process behind a Futurecraft.Strung shoe
“With Strung for the first time, we can program single threads in any direction, where each thread has a different property or strength,” Fionn Corcoran-Tadd, an innovation designer at Adidas’ Futurecraft lab, said in a company video. Each thread serves a purpose, the video noted. “This is like customized string art for your feet,” Tibbits says.
Although the robotics technology the company uses has been around for many years, what Adidas’s robotic weavers can achieve with thread is a matter of elaborate geometry. “It’s more just like a really elegant way to build up material combining robotics and the fibers and yarns into these intricate and complex patterns,” he says.
Robots can of course create patterns with more precision than if someone wound it by hand, as well as rapidly and reliably changing the yarn and color of the fabric pattern. Adidas says it can make a single upper in 45 minutes and a pair of sneakers in 1 hour and 30 minutes. It plans to reduce this time down to minutes in the months ahead, the company said.
An Adidas spokesperson says sneakers incorporating the Futurecraft.Strung uppers design are a prototype, but the company plans to bring a Strung shoe to market in late 2021 or 2022. However, Adidas Futurecraft sneakers are currently available with a 3D-printed midsole.
Adidas plans to continue gathering data from athletes to customize the uppers of sneakers. “We’re building up a library of knowledge and it will get more interesting as we aggregate data of testing and from different athletes and sports,” the Adidas Futurecraft team writes in a blog post. “The more we understand about how data can become design code, the more we can take that and apply it to new Strung textiles. It’s a continuous evolution.” Continue reading
In the fictional worlds of film and TV, artificial intelligence has been depicted as so advanced that it is indistinguishable from humans. But what if we’re actually getting closer to a world where AI is capable of thinking and feeling?
Tech company UneeQ is embarking on that journey with its “digital humans.” These avatars act as visual interfaces for customer service chatbots, virtual assistants, and other applications. UneeQ’s digital humans appear lifelike not only in terms of language and tone of voice, but also because of facial movements: raised eyebrows, a tilt of the head, a smile, even a wink. They transform a transaction into an interaction: creepy yet astonishing, human, but not quite.
What lies beneath UneeQ’s digital humans? Their 3D faces are modeled on actual human features. Speech recognition enables the avatar to understand what a person is saying, and natural language processing is used to craft a response. Before the avatar utters a word, specific emotions and facial expressions are encoded within the response.
UneeQ may be part of a larger trend towards humanizing computing. ObEN’s digital avatars serve as virtual identities for celebrities, influencers, gaming characters, and other entities in the media and entertainment industry. Meanwhile, Soul Machines is taking a more biological approach, with a “digital brain” that simulates aspects of the human brain to modulate the emotions “felt” and “expressed” by its “digital people.” Amelia is employing a similar methodology in building its “digital employees.” It emulates parts of the brain involved with memory to respond to queries and, with each interaction, learns to deliver more engaging and personalized experiences.
Shiwali Mohan, an AI systems scientist at the Palo Alto Research Center, is skeptical of these digital beings. “They’re humanlike in their looks and the way they sound, but that in itself is not being human,” she says. “Being human is also how you think, how you approach problems, and how you break them down; and that takes a lot of algorithmic design. Designing for human-level intelligence is a different endeavor than designing graphics that behave like humans. If you think about the problems we’re trying to design these avatars for, we might not need something that looks like a human—it may not even be the right solution path.”
And even if these avatars appear near-human, they still evoke an uncanny valley feeling. “If something looks like a human, we have high expectations of them, but they might behave differently in ways that humans just instinctively know how other humans react. These differences give rise to the uncanny valley feeling,” says Mohan.
Yet the demand is there, with Amelia seeing high adoption of its digital employees across the financial, health care, and retail sectors. “We find that banks and insurance companies, which are so risk-averse, are leading the adoption of such disruptive technologies because they understand that the risk of non-adoption is much greater than the risk of early adoption,” says Chetan Dube, Amelia’s CEO. “Unless they innovate their business models and make them much more efficient digitally, they might be left behind.” Dube adds that the COVID-19 pandemic has accelerated adoption of digital employees in health care and retail as well.
Amelia, Soul Machines, and UneeQ are taking their digital beings a step further, enabling organizations to create avatars themselves using low-code or no-code platforms: Digital Employee Builder for Amelia, Creator for UneeQ, and Digital DNA Studio for Soul Machines. Unreal Engine, a game engine developed by Epic Games, is doing the same with MetaHuman Creator, a tool that allows anyone to create photorealistic digital humans. “The biggest motivation for Digital Employee Builder is to democratize AI,” Dube says.
Mohan is cautious about this approach. “AI has problems with bias creeping in from data sets and into the way it speaks. The AI community is still trying to figure out how to measure and counter that bias,” she says. “[Companies] have to have an AI expert on board that can recommend the right things to build for.”
Despite being wary of the technology, Mohan supports the purpose behind these virtual beings and is optimistic about where they’re headed. “We do need these tools that support humans in different kinds of things. I think the vision is the pro, and I’m behind that vision,” she says. “As we develop more sophisticated AI technology, we would then have to implement novel ways of interacting with that technology. Hopefully, all of that is designed to support humans in their goals.” Continue reading