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#431925 How the Science of Decision-Making Will ...

Neuroscientist Brie Linkenhoker believes that leaders must be better prepared for future strategic challenges by continually broadening their worldviews.
As the director of Worldview Stanford, Brie and her team produce multimedia content and immersive learning experiences to make academic research and insights accessible and useable by curious leaders. These future-focused topics are designed to help curious leaders understand the forces shaping the future.
Worldview Stanford has tackled such interdisciplinary topics as the power of minds, the science of decision-making, environmental risk and resilience, and trust and power in the age of big data.
We spoke with Brie about why understanding our biases is critical to making better decisions, particularly in a time of increasing change and complexity.

Lisa Kay Solomon: What is Worldview Stanford?
Brie Linkenhoker: Leaders and decision makers are trying to navigate this complex hairball of a planet that we live on and that requires keeping up on a lot of diverse topics across multiple fields of study and research. Universities like Stanford are where that new knowledge is being created, but it’s not getting out and used as readily as we would like, so that’s what we’re working on.
Worldview is designed to expand our individual and collective worldviews about important topics impacting our future. Your worldview is not a static thing, it’s constantly changing. We believe it should be informed by lots of different perspectives, different cultures, by knowledge from different domains and disciplines. This is more important now than ever.
At Worldview, we create learning experiences that are an amalgamation of all of those things.
LKS: One of your marquee programs is the Science of Decision Making. Can you tell us about that course and why it’s important?
BL: We tend to think about decision makers as being people in leadership positions, but every person who works in your organization, every member of your family, every member of the community is a decision maker. You have to decide what to buy, who to partner with, what government regulations to anticipate.
You have to think not just about your own decisions, but you have to anticipate how other people make decisions too. So, when we set out to create the Science of Decision Making, we wanted to help people improve their own decisions and be better able to predict, understand, anticipate the decisions of others.

“I think in another 10 or 15 years, we’re probably going to have really rich models of how we actually make decisions and what’s going on in the brain to support them.”

We realized that the only way to do that was to combine a lot of different perspectives, so we recruited experts from economics, psychology, neuroscience, philosophy, biology, and religion. We also brought in cutting-edge research on artificial intelligence and virtual reality and explored conversations about how technology is changing how we make decisions today and how it might support our decision-making in the future.
There’s no single set of answers. There are as many unanswered questions as there are answered questions.
LKS: One of the other things you explore in this course is the role of biases and heuristics. Can you explain the importance of both in decision-making?
BL: When I was a strategy consultant, executives would ask me, “How do I get rid of the biases in my decision-making or my organization’s decision-making?” And my response would be, “Good luck with that. It isn’t going to happen.”
As human beings we make, probably, thousands of decisions every single day. If we had to be actively thinking about each one of those decisions, we wouldn’t get out of our house in the morning, right?
We have to be able to do a lot of our decision-making essentially on autopilot to free up cognitive resources for more difficult decisions. So, we’ve evolved in the human brain a set of what we understand to be heuristics or rules of thumb.
And heuristics are great in, say, 95 percent of situations. It’s that five percent, or maybe even one percent, that they’re really not so great. That’s when we have to become aware of them because in some situations they can become biases.
For example, it doesn’t matter so much that we’re not aware of our rules of thumb when we’re driving to work or deciding what to make for dinner. But they can become absolutely critical in situations where a member of law enforcement is making an arrest or where you’re making a decision about a strategic investment or even when you’re deciding who to hire.
Let’s take hiring for a moment.
How many years is a hire going to impact your organization? You’re potentially looking at 5, 10, 15, 20 years. Having the right person in a role could change the future of your business entirely. That’s one of those areas where you really need to be aware of your own heuristics and biases—and we all have them. There’s no getting rid of them.
LKS: We seem to be at a time when the boundaries between different disciplines are starting to blend together. How has the advancement of neuroscience help us become better leaders? What do you see happening next?
BL: Heuristics and biases are very topical these days, thanks in part to Michael Lewis’s fantastic book, The Undoing Project, which is the story of the groundbreaking work that Nobel Prize winner Danny Kahneman and Amos Tversky did in the psychology and biases of human decision-making. Their work gave rise to the whole new field of behavioral economics.
In the last 10 to 15 years, neuroeconomics has really taken off. Neuroeconomics is the combination of behavioral economics with neuroscience. In behavioral economics, they use economic games and economic choices that have numbers associated with them and have real-world application.
For example, they ask, “How much would you spend to buy A versus B?” Or, “If I offered you X dollars for this thing that you have, would you take it or would you say no?” So, it’s trying to look at human decision-making in a format that’s easy to understand and quantify within a laboratory setting.
Now you bring neuroscience into that. You can have people doing those same kinds of tasks—making those kinds of semi-real-world decisions—in a brain scanner, and we can now start to understand what’s going on in the brain while people are making decisions. You can ask questions like, “Can I look at the signals in someone’s brain and predict what decision they’re going to make?” That can help us build a model of decision-making.
I think in another 10 or 15 years, we’re probably going to have really rich models of how we actually make decisions and what’s going on in the brain to support them. That’s very exciting for a neuroscientist.
Image Credit: Black Salmon / Shutterstock.com Continue reading

Posted in Human Robots

#431873 Why the World Is Still Getting ...

If you read or watch the news, you’ll likely think the world is falling to pieces. Trends like terrorism, climate change, and a growing population straining the planet’s finite resources can easily lead you to think our world is in crisis.
But there’s another story, a story the news doesn’t often report. This story is backed by data, and it says we’re actually living in the most peaceful, abundant time in history, and things are likely to continue getting better.
The News vs. the Data
The reality that’s often clouded by a constant stream of bad news is we’re actually seeing a massive drop in poverty, fewer deaths from violent crime and preventable diseases. On top of that, we’re the most educated populace to ever walk the planet.
“Violence has been in decline for thousands of years, and today we may be living in the most peaceful era in the existence of our species.” –Steven Pinker
In the last hundred years, we’ve seen the average human life expectancy nearly double, the global GDP per capita rise exponentially, and childhood mortality drop 10-fold.

That’s pretty good progress! Maybe the world isn’t all gloom and doom.If you’re still not convinced the world is getting better, check out the charts in this article from Vox and on Peter Diamandis’ website for a lot more data.
Abundance for All Is Possible
So now that you know the world isn’t so bad after all, here’s another thing to think about: it can get much better, very soon.
In their book Abundance: The Future Is Better Than You Think, Steven Kotler and Peter Diamandis suggest it may be possible for us to meet and even exceed the basic needs of all the people living on the planet today.
“In the hands of smart and driven innovators, science and technology take things which were once scarce and make them abundant and accessible to all.”
This means making sure every single person in the world has adequate food, water and shelter, as well as a good education, access to healthcare, and personal freedom.
This might seem unimaginable, especially if you tend to think the world is only getting worse. But given how much progress we’ve already made in the last few hundred years, coupled with the recent explosion of information sharing and new, powerful technologies, abundance for all is not as out of reach as you might believe.
Throughout history, we’ve seen that in the hands of smart and driven innovators, science and technology take things which were once scarce and make them abundant and accessible to all.
Napoleon III
In Abundance, Diamandis and Kotler tell the story of how aluminum went from being one of the rarest metals on the planet to being one of the most abundant…
In the 1800s, aluminum was more valuable than silver and gold because it was rarer. So when Napoleon III entertained the King of Siam, the king and his guests were honored by being given aluminum utensils, while the rest of the dinner party ate with gold.
But aluminum is not really rare.
In fact, aluminum is the third most abundant element in the Earth’s crust, making up 8.3% of the weight of our planet. But it wasn’t until chemists Charles Martin Hall and Paul Héroult discovered how to use electrolysis to cheaply separate aluminum from surrounding materials that the element became suddenly abundant.
The problems keeping us from achieving a world where everyone’s basic needs are met may seem like resource problems — when in reality, many are accessibility problems.
The Engine Driving Us Toward Abundance: Exponential Technology
History is full of examples like the aluminum story. The most powerful one of the last few decades is information technology. Think about all the things that computers and the internet made abundant that were previously far less accessible because of cost or availability … Here are just a few examples:

Easy access to the world’s information
Ability to share information freely with anyone and everyone
Free/cheap long-distance communication
Buying and selling goods/services regardless of location

Less than two decades ago, when someone reached a certain level of economic stability, they could spend somewhere around $10K on stereos, cameras, entertainment systems, etc — today, we have all that equipment in the palm of our hand.
Now, there is a new generation of technologies heavily dependant on information technology and, therefore, similarly riding the wave of exponential growth. When put to the right use, emerging technologies like artificial intelligence, robotics, digital manufacturing, nano-materials and digital biology make it possible for us to drastically raise the standard of living for every person on the planet.

These are just some of the innovations which are unlocking currently scarce resources:

IBM’s Watson Health is being trained and used in medical facilities like the Cleveland Clinic to help doctors diagnose disease. In the future, it’s likely we’ll trust AI just as much, if not more than humans to diagnose disease, allowing people all over the world to have access to great diagnostic tools regardless of whether there is a well-trained doctor near them.

Solar power is now cheaper than fossil fuels in some parts of the world, and with advances in new materials and storage, the cost may decrease further. This could eventually lead to nearly-free, clean energy for people across the world.

Google’s GMNT network can now translate languages as well as a human, unlocking the ability for people to communicate globally as we never have before.

Self-driving cars are already on the roads of several American cities and will be coming to a road near you in the next couple years. Considering the average American spends nearly two hours driving every day, not having to drive would free up an increasingly scarce resource: time.

The Change-Makers
Today’s innovators can create enormous change because they have these incredible tools—which would have once been available only to big organizations—at their fingertips. And, as a result of our hyper-connected world, there is an unprecedented ability for people across the planet to work together to create solutions to some of our most pressing problems today.
“In today’s hyperlinked world, solving problems anywhere, solves problems everywhere.” –Peter Diamandis and Steven Kotler, Abundance
According to Diamandis and Kotler, there are three groups of people accelerating positive change.

DIY InnovatorsIn the 1970s and 1980s, the Homebrew Computer Club was a meeting place of “do-it-yourself” computer enthusiasts who shared ideas and spare parts. By the 1990s and 2000s, that little club became known as an inception point for the personal computer industry — dozens of companies, including Apple Computer, can directly trace their origins back to Homebrew. Since then, we’ve seen the rise of the social entrepreneur, the Maker Movement and the DIY Bio movement, which have similar ambitions to democratize social reform, manufacturing, and biology, the way Homebrew democratized computers. These are the people who look for new opportunities and aren’t afraid to take risks to create something new that will change the status-quo.
Techno-PhilanthropistsUnlike the robber barons of the 19th and early 20th centuries, today’s “techno-philanthropists” are not just giving away some of their wealth for a new museum, they are using their wealth to solve global problems and investing in social entrepreneurs aiming to do the same. The Bill and Melinda Gates Foundation has given away at least $28 billion, with a strong focus on ending diseases like polio, malaria, and measles for good. Jeff Skoll, after cashing out of eBay with $2 billion in 1998, went on to create the Skoll Foundation, which funds social entrepreneurs across the world. And last year, Mark Zuckerberg and Priscilla Chan pledged to give away 99% of their $46 billion in Facebook stock during their lifetimes.
The Rising BillionCisco estimates that by 2020, there will be 4.1 billion people connected to the internet, up from 3 billion in 2015. This number might even be higher, given the efforts of companies like Facebook, Google, Virgin Group, and SpaceX to bring internet access to the world. That’s a billion new people in the next several years who will be connected to the global conversation, looking to learn, create and better their own lives and communities.In his book, Fortune at the Bottom of the Pyramid, C.K. Pahalad writes that finding co-creative ways to serve this rising market can help lift people out of poverty while creating viable businesses for inventive companies.

The Path to Abundance
Eager to create change, innovators armed with powerful technologies can accomplish incredible feats. Kotler and Diamandis imagine that the path to abundance occurs in three tiers:

Basic Needs (food, water, shelter)
Tools of Growth (energy, education, access to information)
Ideal Health and Freedom

Of course, progress doesn’t always happen in a straight, logical way, but having a framework to visualize the needs is helpful.
Many people don’t believe it’s possible to end the persistent global problems we’re facing. However, looking at history, we can see many examples where technological tools have unlocked resources that previously seemed scarce.
Technological solutions are not always the answer, and we need social change and policy solutions as much as we need technology solutions. But we have seen time and time again, that powerful tools in the hands of innovative, driven change-makers can make the seemingly impossible happen.

You can download the full “Path to Abundance” infographic here. It was created under a CC BY-NC-ND license. If you share, please attribute to Singularity University.
Image Credit: janez volmajer / Shutterstock.com Continue reading

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#431690 Oxford Study Says Alien Life Would ...

The alternative universe known as science fiction has given our culture a menagerie of alien species. From overstuffed teddy bears like Ewoks and Wookies to terrifying nightmares such as Alien and Predator, our collective imagination of what form alien life from another world may take has been irrevocably imprinted by Hollywood.
It might all be possible, or all these bug-eyed critters might turn out to be just B-movie versions of how real extraterrestrials will appear if and when they finally make the evening news.
One thing for certain is that aliens from another world will be shaped by the same evolutionary forces as here on Earth—natural selection. That’s the conclusion of a team of scientists from the University of Oxford in a study published this month in the International Journal of Astrobiology.
A complex alien that comprises a hierarchy of entities, where each lower level collection of entities has aligned evolutionary interests.Image Credit: Helen S. Cooper/University of Oxford.
The researchers suggest that evolutionary theory—famously put forth by Charles Darwin in his seminal book On the Origin of Species 158 years ago this month—can be used to make some predictions about alien species. In particular, the team argues that extraterrestrials will undergo natural selection, because that is the only process by which organisms can adapt to their environment.
“Adaptation is what defines life,” lead author Samuel Levin tells Singularity Hub.
While it’s likely that NASA or some SpaceX-like private venture will eventually kick over a few space rocks and discover microbial life in the not-too-distant future, the sorts of aliens Levin and his colleagues are interested in describing are more complex. That’s because natural selection is at work.
A quick evolutionary theory 101 refresher: Natural selection is the process by which certain traits are favored over others in a given population. For example, take a group of brown and green beetles. It just so happens that birds prefer foraging on green beetles, allowing more brown beetles to survive and reproduce than the more delectable green ones. Eventually, if these population pressures persist, brown beetles will become the dominant type. Brown wins, green loses.
And just as human beings are the result of millions of years of adaptations—eyes and thumbs, for example—aliens will similarly be constructed from parts that were once free living but through time came together to work as one organism.
“Life has so many intricate parts, so much complexity, for that to happen (randomly),” Levin explains. “It’s too complex and too many things working together in a purposeful way for that to happen by chance, as how certain molecules come about. Instead you need a process for making it, and natural selection is that process.”
Just don’t expect ET to show up as a bipedal humanoid with a large head and almond-shaped eyes, Levin says.
“They can be built from entirely different chemicals and so visually, superficially, unfamiliar,” he explains. “They will have passed through the same evolutionary history as us. To me, that’s way cooler and more exciting than them having two legs.”
Need for Data
Seth Shostak, a lead astronomer at the SETI Institute and host of the organization’s Big Picture Science radio show, wrote that while the argument is interesting, it doesn’t answer the question of ET’s appearance.
Shostak argues that a more productive approach would invoke convergent evolution, where similar environments lead to similar adaptations, at least assuming a range of Earth-like conditions such as liquid oceans and thick atmospheres. For example, an alien species that evolved in a liquid environment would evolve a streamlined body to move through water.
“Happenstance and the specifics of the environment will produce variations on an alien species’ planet as it has on ours, and there’s really no way to predict these,” Shostak concludes. “Alas, an accurate cosmic bestiary cannot be written by the invocation of biological mechanisms alone. We need data. That requires more than simply thinking about alien life. We need to actually discover it.”
Search Is On
The search is on. On one hand, the task seems easy enough: There are at least 100 billion planets in the Milky Way alone, and at least 20 percent of those are likely to be capable of producing a biosphere. Even if the evolution of life is exceedingly rare—take a conservative estimate of .001 percent or 200,000 planets, as proposed by the Oxford paper—you have to like the odds.
Of course, it’s not that easy by a billion light years.
Planet hunters can’t even agree on what signatures of life they should focus on. The idea is that where there’s smoke there’s fire. In the case of an alien world home to biological life, astrobiologists are searching for the presence of “biosignature gases,” vapors that could only be produced by alien life.
As Quanta Magazine reported, scientists do this by measuring a planet’s atmosphere against starlight. Gases in the atmosphere absorb certain frequencies of starlight, offering a clue as to what is brewing around a particular planet.
The presence of oxygen would seem to be a biological no-brainer, but there are instances where a planet can produce a false positive, meaning non-biological processes are responsible for the exoplanet’s oxygen. Scientists like Sara Seager, an astrophysicist at MIT, have argued there are plenty of examples of other types of gases produced by organisms right here on Earth that could also produce the smoking gun, er, planet.

Life as We Know It
Indeed, the existence of Earth-bound extremophiles—organisms that defy conventional wisdom about where life can exist, such as in the vacuum of space—offer another clue as to what kind of aliens we might eventually meet.
Lynn Rothschild, an astrobiologist and synthetic biologist in the Earth Science Division at NASA’s Ames Research Center in Silicon Valley, takes extremophiles as a baseline and then supersizes them through synthetic biology.
For example, say a bacteria is capable of surviving at 120 degrees Celsius. Rothschild’s lab might tweak an organism’s DNA to see if it could metabolize at 150 degrees. The idea, as she explains, is to expand the envelope for life without ever getting into a rocket ship.

While researchers may not always agree on the “where” and “how” and “what” of the search for extraterrestrial life, most do share one belief: Alien life must be out there.
“It would shock me if there weren’t [extraterrestrials],” Levin says. “There are few things that would shock me more than to find out there aren’t any aliens…If I had to bet on it, I would bet on the side of there being lots and lots of aliens out there.”
Image Credit: NASA Continue reading

Posted in Human Robots

#431682 Oxford Study Says Alien Life Would ...

The alternative universe known as science fiction has given our culture a menagerie of alien species. From overstuffed teddy bears like Ewoks and Wookies to terrifying nightmares such as Alien and Predator, our collective imagination of what form alien life from another world may take has been irrevocably imprinted by Hollywood.
It might all be possible, or all these bug-eyed critters might turn out to be just B-movie versions of how real extraterrestrials will appear if and when they finally make the evening news.
One thing for certain is that aliens from another world will be shaped by the same evolutionary forces as here on Earth—natural selection. That’s the conclusion of a team of scientists from the University of Oxford in a study published this month in the International Journal of Astrobiology.
A complex alien that comprises a hierarchy of entities, where each lower level collection of entities has aligned evolutionary interests.Image Credit: Helen S. Cooper/University of Oxford.
The researchers suggest that evolutionary theory—famously put forth by Charles Darwin in his seminal book On the Origin of Species 158 years ago this month—can be used to make some predictions about alien species. In particular, the team argues that extraterrestrials will undergo natural selection, because that is the only process by which organisms can adapt to their environment.
“Adaptation is what defines life,” lead author Samuel Levin tells Singularity Hub.
While it’s likely that NASA or some SpaceX-like private venture will eventually kick over a few space rocks and discover microbial life in the not-too-distant future, the sorts of aliens Levin and his colleagues are interested in describing are more complex. That’s because natural selection is at work.
A quick evolutionary theory 101 refresher: Natural selection is the process by which certain traits are favored over others in a given population. For example, take a group of brown and green beetles. It just so happens that birds prefer foraging on green beetles, allowing more brown beetles to survive and reproduce than the more delectable green ones. Eventually, if these population pressures persist, brown beetles will become the dominant type. Brown wins, green loses.
And just as human beings are the result of millions of years of adaptations—eyes and thumbs, for example—aliens will similarly be constructed from parts that were once free living but through time came together to work as one organism.
“Life has so many intricate parts, so much complexity, for that to happen (randomly),” Levin explains. “It’s too complex and too many things working together in a purposeful way for that to happen by chance, as how certain molecules come about. Instead you need a process for making it, and natural selection is that process.”
Just don’t expect ET to show up as a bipedal humanoid with a large head and almond-shaped eyes, Levin says.
“They can be built from entirely different chemicals and so visually, superficially, unfamiliar,” he explains. “They will have passed through the same evolutionary history as us. To me, that’s way cooler and more exciting than them having two legs.”
Need for Data
Seth Shostak, a lead astronomer at the SETI Institute and host of the organization’s Big Picture Science radio show, wrote that while the argument is interesting, it doesn’t answer the question of ET’s appearance.
Shostak argues that a more productive approach would invoke convergent evolution, where similar environments lead to similar adaptations, at least assuming a range of Earth-like conditions such as liquid oceans and thick atmospheres. For example, an alien species that evolved in a liquid environment would evolve a streamlined body to move through water.
“Happenstance and the specifics of the environment will produce variations on an alien species’ planet as it has on ours, and there’s really no way to predict these,” Shostak concludes. “Alas, an accurate cosmic bestiary cannot be written by the invocation of biological mechanisms alone. We need data. That requires more than simply thinking about alien life. We need to actually discover it.”
Search is On
The search is on. On one hand, the task seems easy enough: There are at least 100 billion planets in the Milky Way alone, and at least 20 percent of those are likely to be capable of producing a biosphere. Even if the evolution of life is exceedingly rare—take a conservative estimate of .001 percent or 200,000 planets, as proposed by the Oxford paper—you have to like the odds.
Of course, it’s not that easy by a billion light years.
Planet hunters can’t even agree on what signatures of life they should focus on. The idea is that where there’s smoke there’s fire. In the case of an alien world home to biological life, astrobiologists are searching for the presence of “biosignature gases,” vapors that could only be produced by alien life.
As Quanta Magazine reported, scientists do this by measuring a planet’s atmosphere against starlight. Gases in the atmosphere absorb certain frequencies of starlight, offering a clue as to what is brewing around a particular planet.
The presence of oxygen would seem to be a biological no-brainer, but there are instances where a planet can produce a false positive, meaning non-biological processes are responsible for the exoplanet’s oxygen. Scientists like Sara Seager, an astrophysicist at MIT, have argued there are plenty of examples of other types of gases produced by organisms right here on Earth that could also produce the smoking gun, er, planet.

Life as We Know It
Indeed, the existence of Earth-bound extremophiles—organisms that defy conventional wisdom about where life can exist, such as in the vacuum of space—offer another clue as to what kind of aliens we might eventually meet.
Lynn Rothschild, an astrobiologist and synthetic biologist in the Earth Science Division at NASA’s Ames Research Center in Silicon Valley, takes extremophiles as a baseline and then supersizes them through synthetic biology.
For example, say a bacteria is capable of surviving at 120 degrees Celsius. Rothschild’s lab might tweak an organism’s DNA to see if it could metabolize at 150 degrees. The idea, as she explains, is to expand the envelope for life without ever getting into a rocket ship.

While researchers may not always agree on the “where” and “how” and “what” of the search for extraterrestrial life, most do share one belief: Alien life must be out there.
“It would shock me if there weren’t [extraterrestrials],” Levin says. “There are few things that would shock me more than to find out there aren’t any aliens…If I had to bet on it, I would bet on the side of there being lots and lots of aliens out there.”
Image Credit: NASA Continue reading

Posted in Human Robots

#431592 Reactive Content Will Get to Know You ...

The best storytellers react to their audience. They look for smiles, signs of awe, or boredom; they simultaneously and skillfully read both the story and their sitters. Kevin Brooks, a seasoned storyteller working for Motorola’s Human Interface Labs, explains, “As the storyteller begins, they must tune in to… the audience’s energy. Based on this energy, the storyteller will adjust their timing, their posture, their characterizations, and sometimes even the events of the story. There is a dialog between audience and storyteller.”
Shortly after I read the script to Melita, the latest virtual reality experience from Madrid-based immersive storytelling company Future Lighthouse, CEO Nicolas Alcalá explained to me that the piece is an example of “reactive content,” a concept he’s been working on since his days at Singularity University.

For the first time in history, we have access to technology that can merge the reactive and affective elements of oral storytelling with the affordances of digital media, weaving stunning visuals, rich soundtracks, and complex meta-narratives in a story arena that has the capability to know you more intimately than any conventional storyteller could.
It’s no understatement to say that the storytelling potential here is phenomenal.
In short, we can refer to content as reactive if it reads and reacts to users based on their body rhythms, emotions, preferences, and data points. Artificial intelligence is used to analyze users’ behavior or preferences to sculpt unique storylines and narratives, essentially allowing for a story that changes in real time based on who you are and how you feel.
The development of reactive content will allow those working in the industry to go one step further than simply translating the essence of oral storytelling into VR. Rather than having a narrative experience with a digital storyteller who can read you, reactive content has the potential to create an experience with a storyteller who knows you.
This means being able to subtly insert minor personal details that have a specific meaning to the viewer. When we talk to our friends we often use experiences we’ve shared in the past or knowledge of our audience to give our story as much resonance as possible. Targeting personal memories and aspects of our lives is a highly effective way to elicit emotions and aid in visualizing narratives. When you can do this with the addition of visuals, music, and characters—all lifted from someone’s past—you have the potential for overwhelmingly engaging and emotionally-charged content.
Future Lighthouse inform me that for now, reactive content will rely primarily on biometric feedback technology such as breathing, heartbeat, and eye tracking sensors. A simple example would be a story in which parts of the environment or soundscape change in sync with the user’s heartbeat and breathing, or characters who call you out for not paying attention.
The next step would be characters and situations that react to the user’s emotions, wherein algorithms analyze biometric information to make inferences about states of emotional arousal (“why are you so nervous?” etc.). Another example would be implementing the use of “arousal parameters,” where the audience can choose what level of “fear” they want from a VR horror story before algorithms modulate the experience using information from biometric feedback devices.
The company’s long-term goal is to gather research on storytelling conventions and produce a catalogue of story “wireframes.” This entails distilling the basic formula to different genres so they can then be fleshed out with visuals, character traits, and soundtracks that are tailored for individual users based on their deep data, preferences, and biometric information.
The development of reactive content will go hand in hand with a renewed exploration of diverging, dynamic storylines, and multi-narratives, a concept that hasn’t had much impact in the movie world thus far. In theory, the idea of having a story that changes and mutates is captivating largely because of our love affair with serendipity and unpredictability, a cultural condition theorist Arthur Kroker refers to as the “hypertextual imagination.” This feeling of stepping into the unknown with the possibility of deviation from the habitual translates as a comforting reminder that our own lives can take exciting and unexpected turns at any moment.
The inception of the concept into mainstream culture dates to the classic Choose Your Own Adventure book series that launched in the late 70s, which in its literary form had great success. However, filmic takes on the theme have made somewhat less of an impression. DVDs like I’m Your Man (1998) and Switching (2003) both use scene selection tools to determine the direction of the storyline.
A more recent example comes from Kino Industries, who claim to have developed the technology to allow filmmakers to produce interactive films in which viewers can use smartphones to quickly vote on which direction the narrative takes at numerous decision points throughout the film.
The main problem with diverging narrative films has been the stop-start nature of the interactive element: when I’m immersed in a story I don’t want to have to pick up a controller or remote to select what’s going to happen next. Every time the audience is given the option to take a new path (“press this button”, “vote on X, Y, Z”) the narrative— and immersion within that narrative—is temporarily halted, and it takes the mind a while to get back into this state of immersion.
Reactive content has the potential to resolve these issues by enabling passive interactivity—that is, input and output without having to pause and actively make decisions or engage with the hardware. This will result in diverging, dynamic narratives that will unfold seamlessly while being dependent on and unique to the specific user and their emotions. Passive interactivity will also remove the game feel that can often be a symptom of interactive experiences and put a viewer somewhere in the middle: still firmly ensconced in an interactive dynamic narrative, but in a much subtler way.
While reading the Melita script I was particularly struck by a scene in which the characters start to engage with the user and there’s a synchronicity between the user’s heartbeat and objects in the virtual world. As the narrative unwinds and the words of Melita’s character get more profound, parts of the landscape, which seemed to be flashing and pulsating at random, come together and start to mimic the user’s heartbeat.
In 2013, Jane Aspell of Anglia Ruskin University (UK) and Lukas Heydrich of the Swiss Federal Institute of Technology proved that a user’s sense of presence and identification with a virtual avatar could be dramatically increased by syncing the on-screen character with the heartbeat of the user. The relationship between bio-digital synchronicity, immersion, and emotional engagement is something that will surely have revolutionary narrative and storytelling potential.
Image Credit: Tithi Luadthong / Shutterstock.com Continue reading

Posted in Human Robots